Digital Product

Digital Product Ideas

How people are going from 9 to 5 jobs to making $100k+/year by creating everything from courses, templates, and memberships, to communities.

Ask the data real businesses · real revenue · cited

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7 businesses

71% founder-reported, the rest researched

<$10K

$10K+

$50K+

$100K+

$1M+

Median revenue

$2K /mo

Middle half earn $500 – $20K/mo

How they grow

Business models

Showing 7 case studies

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Activity booklets for leaders

Activity booklets for youth leadership organizations.

leaderconnectingleaders.com

$5K /mo Reported

Collaborative presentation maker

Interactive presentation tool for live audience engagement.

slideswith.com

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Mental model flashcards

"Mental model flashcards for better decision-making."

wisecharlie.com

$500 /mo Reported

Premium planning journals

Handmade planners and journals for goal-driven lifestyles.

sephcrafts.com

$200 /mo Reported

Custom planner creation service

Customizable planners for creative and organized lifestyles.

plannerpeace.com.au

$20K /mo Reported

Three-dimensional dry erase boards

"3D dry erase boards for creative expression."

twisted-boards.com

$1K /mo Reported

Custom coloring page generator

AI-powered custom coloring pages generator for creative minds.

colorbliss.com

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Idea	Revenue	Average Order Value ⓘ AOV figures are derived from founder interviews, published case studies, and our analysis of self-reported business metrics, and have not been independently verified by Starter Story.	Model	Growth	Customers	Tools	Details	Solo score A 0–100 estimate of how well-suited a business is to being run solo (or very lean). It blends team leanness, business model, growth channels, capital intensity, revenue per operator, tooling leverage and recency into one score. Higher = more solopreneur-friendly.
Activity booklets for leaders leaderconnectingleaders.com Activity booklets for youth leadership organizations.	$5K /mo Reported	—	Digital products +3	Affiliate program Word of mouth +1	Girl Scout Leaders +4	+28	Founded 2014 · Solo founder · $100 to start	78	Build this
Collaborative presentation maker slideswith.com Interactive presentation tool for live audience engagement.	—	—	SaaS	Word of mouth Pay Per Click Advertising +1	Teachers +2		Founded 2021 · 2 co-founders · United States	72	Build this
Mental model flashcards wisecharlie.com "Mental model flashcards for better decision-making."	$500 /mo Reported	—	Physical product +1	Affiliate program Word of mouth +1	Learners +3	BU	Solo founder · $10K to start · Chicago, United States	50	Build this
Premium planning journals sephcrafts.com Handmade planners and journals for goal-driven lifestyles.	$200 /mo Reported	—	E-commerce +1	Word of mouth Email marketing +1	Teachers +5	+11	Founded 2020 · Solo founder · $100 to start	68	Build this
Custom planner creation service plannerpeace.com.au Customizable planners for creative and organized lifestyles.	$20K /mo Reported	A$30-A$80 per sale	E-commerce +2	Word of mouth Advertising on social media +1	Planner Enthusiasts +4	+5	Founded 2015 · Solo founder · Hobart, Tasmania, Australia, Australia	68	Build this
Three-dimensional dry erase boards twisted-boards.com "3D dry erase boards for creative expression."	$1K /mo Reported	—	Retail +1	Press Organic social media +1	College Students +11		Founded 2013 · Solo founder · Royal Oak, Michigan, USA, United States	48	Build this
Custom coloring page generator colorbliss.com AI-powered custom coloring pages generator for creative minds.	—	—	Art	SEO Organic social media	Parents +3		Founded 2023 · Solo founder · Art	68	Build this

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Idea	Revenue
Crm marketing attri...	$100K/mo
No-code Airtable AP...	$20K/mo
Pdf bank statement ...	$40K/mo
Ai music video gene...	$20K/mo