Digital Product

Digital Product Ideas

How people are going from 9 to 5 jobs to making $100k+/year by creating everything from courses, templates, and memberships, to communities.

Ask the data real businesses · real revenue · cited

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6 businesses

100% founder-reported, the rest researched

<$10K

$10K+

$50K+

$100K+

$1M+

Median revenue

$20K /mo

Middle half earn $3K – $50K/mo

How they grow

Business models

Showing 6 case studies

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Sustainable workwear for women

Sustainable workwear that feels like pajamas.

lezethelabel.com

$50K /mo Reported

Natural skincare products

Natural soap brand empowering busy moms.

kmcessentials.square.site

$1K /mo Reported

Fashion-forward kids' clothing

Affordable kids' fashion through e-commerce.

baileysblossoms.com

$800K /mo Reported

Motherhood support platform

Advice blog for overwhelmed toddler moms.

mommyenlightened.com

$3K /mo Reported

Natural skincare from beeswax

All-natural skincare products from farm-fresh Australian ingredients.

flowerdalevalley.com.au

$5K /mo Reported

Acrylic planning board

Gloss acrylic planning boards for organized families.

dailyorders.com.au

$20K /mo Reported

Idea	Revenue	Average Order Value ⓘ AOV figures are derived from founder interviews, published case studies, and our analysis of self-reported business metrics, and have not been independently verified by Starter Story.	Model	Growth	Customers	Tools	Details	Solo score A 0–100 estimate of how well-suited a business is to being run solo (or very lean). It blends team leanness, business model, growth channels, capital intensity, revenue per operator, tooling leverage and recency into one score. Higher = more solopreneur-friendly.
Sustainable workwear for women lezethelabel.com Sustainable workwear that feels like pajamas.	$50K /mo Reported	—	E-commerce +6	Advertising on social media Email marketing +1	Women Professionals +10	+1	Founded 2018 · 2 co-founders · $5K to start	69	Build this
Natural skincare products kmcessentials.square.site Natural soap brand empowering busy moms.	$1K /mo Reported	—	E Commerce +6	Word of mouth Advertising on social media +1	Mothers +3		Founded 2020 · Solo founder · $800 to start	64	Build this
Fashion-forward kids' clothing baileysblossoms.com Affordable kids' fashion through e-commerce.	$800K /mo Reported	—	E-commerce +1	Advertising on social media Email marketing	Mothers +2		Founded 2009 · 35 people · Rhome, Texas, USA, United States	55	Build this
Motherhood support platform mommyenlightened.com Advice blog for overwhelmed toddler moms.	$3K /mo Reported	—	Blog +5	Advertising on social media Email marketing +1	New Mothers Seeking Con... +5	CO TH +15	Founded 2018 · 2 people · Utah, USA, United States	65	Build this
Natural skincare from beeswax flowerdalevalley.com.au All-natural skincare products from farm-fresh Australian ingredients.	$5K /mo Reported	—	E-commerce +2	Word of mouth Advertising on social media +1	Skincare Enthusiasts +4	+5	Founded 2017 · Solo founder · Hazeldene, Victoria, Australia, Australia	56	Build this
Acrylic planning board dailyorders.com.au Gloss acrylic planning boards for organized families.	$20K /mo Reported	—	E-commerce +1	Advertising on social media Referral Program +1	Busy Families +4		Founded 2015 · Solo founder · Victoria, Australia, Australia	74	Build this

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Idea	Revenue
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