Digital Product

Digital Product Ideas

How people are going from 9 to 5 jobs to making $100k+/year by creating everything from courses, templates, and memberships, to communities.

Ask the data real businesses · real revenue · cited

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3 businesses

100% founder-reported, the rest researched

<$10K

$10K+

$50K+

$100K+

$1M+

Median revenue

$30K /mo

Middle half earn $8K – $30K/mo

How they grow

Business models

Showing 3 case studies

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Gender-neutral skincare line

Gender-neutral all-natural skincare from San Francisco.

heliotropesf.com

$30K /mo Reported

Organic skin care remedies

Organic Vermont skincare products from locally grown herbs.

everlastingherbfarm.com

$8K /mo Reported

Honey-based bath and beauty

Honeybee-inspired natural foods and bath goods.

beeinspiredgoods.com

$30K /mo Reported

Idea	Revenue	Average Order Value ⓘ AOV figures are derived from founder interviews, published case studies, and our analysis of self-reported business metrics, and have not been independently verified by Starter Story.	Model	Growth	Customers	Tools	Details	Solo score A 0–100 estimate of how well-suited a business is to being run solo (or very lean). It blends team leanness, business model, growth channels, capital intensity, revenue per operator, tooling leverage and recency into one score. Higher = more solopreneur-friendly.
Gender-neutral skincare line heliotropesf.com Gender-neutral all-natural skincare from San Francisco.	$30K /mo Reported	—	Retail +1	Advertising on social media Direct sales +1	Beauty Consumers +3	+52	Founded 2009 · 2 people · $50K to start	65	Build this
Organic skin care remedies everlastingherbfarm.com Organic Vermont skincare products from locally grown herbs.	$8K /mo Reported	—	E-commerce +2	Word of mouth	Health-Conscious Consumers +2	+2	Founded 2003 · 2 co-founders · $500 to start	71	Build this
Honey-based bath and beauty beeinspiredgoods.com Honeybee-inspired natural foods and bath goods.	$30K /mo Reported	—	E-commerce +1	Email marketing SEO	Health Conscious Consumers +3	+8	Founded 2012 · 3 people · Maryland, USA, United States	55	Build this

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Idea	Revenue
Crm marketing attri...	$100K/mo
No-code Airtable AP...	$20K/mo
Pdf bank statement ...	$40K/mo
Ai music video gene...	$20K/mo