Digital Product

Digital Product Ideas

How people are going from 9 to 5 jobs to making $100k+/year by creating everything from courses, templates, and memberships, to communities.

Ask the data real businesses · real revenue · cited

Matching your filters

9 businesses

100% founder-reported, the rest researched

<$10K

$10K+

$50K+

$100K+

$1M+

Median revenue

$10K /mo

Middle half earn $7K – $400K/mo

How they grow

Business models

Showing 9 case studies

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Ready-to-drink protein shakes

Ready-to-drink protein shakes for health-conscious snackers.

drinkiconic.com

—

Women's fitness product line

Women's fitness brand specializing in hourglass figure toning.

serenahannahathletics.com

$10K /mo Reported

Matcha energy supplement pills

Matcha supplement capsules for clean, natural energy.

ayosupplements.com

$5K /mo Reported

Customized weight loss plans

VPT offers an AI-driven eHealth platform focused on sustainable weight loss and prevention of lifestyle-related diseases. Available on web and mobile, it uses a freemium model with ad-supported and PRO plans. Our users are health-conscious individuals, and future clients include clinics and insurers. Backed by scientific publications, our small expert team combines tech, health, and business skills to drive impact globally.

virtual-personaltrainer.com

$400K /mo Reported

Humorous gym apparel brand

Dark humor gym apparel for gamers and lifters.

infiniteelgintensity.com

$8K /mo Reported

Women's strength apparel line

"Empowering apparel for strong women everywhere."

garagegymbarbell.com

$7K /mo Reported

Dissolvable protein scoops

Dissolvable protein pods for on-the-go nutrition.

vade-nutrition.com

$500K /mo Reported

Protein-packed cake mix

High-protein, gluten-free cake mixes for healthy indulgence.

lilbuff.com

$80K /mo Reported

Caffeine-free turmeric latte mix

Caffeine-free turmeric latte mix enhancing health naturally.

goldenroot.co

$4K /mo Reported

Idea	Revenue	Average Order Value ⓘ AOV figures are derived from founder interviews, published case studies, and our analysis of self-reported business metrics, and have not been independently verified by Starter Story.	Model	Growth	Customers	Tools	Details	Solo score A 0–100 estimate of how well-suited a business is to being run solo (or very lean). It blends team leanness, business model, growth channels, capital intensity, revenue per operator, tooling leverage and recency into one score. Higher = more solopreneur-friendly.
Ready-to-drink protein shakes drinkiconic.com Ready-to-drink protein shakes for health-conscious snackers.	—	—	E-commerce +2	Affiliate program Word of mouth +1	Health-Conscious Consumers +2	+23	Founded 2011 · 10 people · $1M to start	58	Build this
Women's fitness product line serenahannahathletics.com Women's fitness brand specializing in hourglass figure toning.	$10K /mo Reported	—	E-commerce +2	Word of mouth Advertising on social media +1	Women +2	+3	Founded 2018 · 2 co-founders · $3K to start	62	Build this
Matcha energy supplement pills ayosupplements.com Matcha supplement capsules for clean, natural energy.	$5K /mo Reported	—	E-commerce +1	Advertising on social media Direct sales +1	Health-Conscious Consumers +1		Founded 2019 · Solo founder · Chicago, Illinois, USA, United States	62	Build this
Customized weight loss plans virtual-personaltrainer.com VPT offers an AI-driven eHealth platform focused on sustainable weight loss and prevention of lifestyle-related diseases. Available on web and mobile, it uses a freemium model with ad-supported and PRO plans. Our users are health-conscious individuals, and future clients include clinics and insurers. Backed by scientific publications, our small expert team combines tech, health, and business skills to drive impact globally.	$400K /mo Reported	—	Advertising +4	Advertising on social media SEO +1	Fitness Enthusiasts +2	GO +15	Founded 2014 · Solo founder · United States	75	Build this
Humorous gym apparel brand infiniteelgintensity.com Dark humor gym apparel for gamers and lifters.	$8K /mo Reported	—	E-commerce +3	Advertising on social media Email marketing	Lifters +3		Founded 2014 · Solo founder · Silver Spring, Maryland, USA, United States	69	Build this
Women's strength apparel line garagegymbarbell.com "Empowering apparel for strong women everywhere."	$7K /mo Reported	—	E-commerce +2	Word of mouth Email marketing +1	Women +4	+11	Founded 2017 · 2 co-founders · $1K to start	76	Build this
Dissolvable protein scoops vade-nutrition.com Dissolvable protein pods for on-the-go nutrition.	$500K /mo Reported	—	E-commerce +2	Word of mouth Advertising on social media	Athletes with Active Li... +5	+3	Founded 2016 · 7 people · East Lansing, Michigan, USA, United States	58	Build this
Protein-packed cake mix lilbuff.com High-protein, gluten-free cake mixes for healthy indulgence.	$80K /mo Reported	—	E Commerce +4	Word of mouth Advertising on social media +1	Professional Athletes +9		Founded 2016 · 10 people · Cleveland, Ohio, USA, United States	62	Build this
Caffeine-free turmeric latte mix goldenroot.co Caffeine-free turmeric latte mix enhancing health naturally.	$4K /mo Reported	—	E-commerce +1	Organic social media Partnerships +1	Coffee Shops +5	+2	Founded 2017 · Solo founder · Selva di Cadore, Veneto, Italy, United States	66	Build this

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