Digital Product

Digital Product Ideas

How people are going from 9 to 5 jobs to making $100k+/year by creating everything from courses, templates, and memberships, to communities.

Ask the data real businesses · real revenue · cited

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5 businesses

80% founder-reported, the rest researched

<$10K

$10K+

$50K+

$100K+

$1M+

Median revenue

$20K /mo

Middle half earn $5K – $60K/mo

How they grow

Business models

Showing 5 case studies

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Online expert-led classes

Online classes taught by world-class experts.

masterclass.com

—

Custom family cookbook builder

Custom cookbook creation for preserving cherished food memories.

heritagecookbook.com

$60K /mo Reported

Premium planning journals

Handmade planners and journals for goal-driven lifestyles.

sephcrafts.com

$200 /mo Reported

Gourmet kettle corn delivery

Gourmet Yukon popcorn with unique Canadian flavors.

klondikekettlecorn.com

$5K /mo Reported

Team mindset optimization tool

"Unlocking team potential through mentalist-inspired training."

likeamindreader.com

$20K /mo Reported

Idea	Revenue	Average Order Value ⓘ AOV figures are derived from founder interviews, published case studies, and our analysis of self-reported business metrics, and have not been independently verified by Starter Story.	Model	Growth	Customers	Tools	Details	Solo score A 0–100 estimate of how well-suited a business is to being run solo (or very lean). It blends team leanness, business model, growth channels, capital intensity, revenue per operator, tooling leverage and recency into one score. Higher = more solopreneur-friendly.
Online expert-led classes masterclass.com Online classes taught by world-class experts.	—	$120-$240 per sale	Subscription +2	Advertising on social media SEO +1	Aspiring Entrepreneurs +12	AW +2	Founded 2015 · 701 people · $2M to start	59	Build this
Custom family cookbook builder heritagecookbook.com Custom cookbook creation for preserving cherished food memories.	$60K /mo Reported	—	Membership +3	Word of mouth Brand Authenticity +1	Families +6	+16	Founded 2004 · Solo founder · $10K to start	75	Build this
Premium planning journals sephcrafts.com Handmade planners and journals for goal-driven lifestyles.	$200 /mo Reported	—	E-commerce +1	Word of mouth Email marketing +1	Teachers +5	+11	Founded 2020 · Solo founder · $100 to start	68	Build this
Gourmet kettle corn delivery klondikekettlecorn.com Gourmet Yukon popcorn with unique Canadian flavors.	$5K /mo Reported	—	E-commerce +3	SEO Email marketing +1	Grocery Stores +7	+10	Founded 2015 · Solo founder · Whitehorse, Yukon, Canada, Canada	75	Build this
LM Team mindset optimization tool likeamindreader.com "Unlocking team potential through mentalist-inspired training."	$20K /mo Reported	—	Consulting +5	Email marketing Press +1	Corporate Clients Inter... +6	+19	Founded 1983 · Solo founder · Chicago, Illinois, USA, United States	75	Build this

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Idea	Revenue
Crm marketing attri...	$100K/mo
No-code Airtable AP...	$20K/mo
Pdf bank statement ...	$40K/mo
Ai music video gene...	$20K/mo