Digital Product

Digital Product Ideas

How people are going from 9 to 5 jobs to making $100k+/year by creating everything from courses, templates, and memberships, to communities.

Ask the data real businesses · real revenue · cited

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5 businesses

100% founder-reported, the rest researched

<$10K

$10K+

$50K+

$100K+

$1M+

Median revenue

$7K /mo

Middle half earn $5K – $10K/mo

How they grow

Business models

Showing 5 case studies

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Spiral featherboard system

Spiral featherboard for safer, precise woodworking cuts.

featherboards.com

$20K /mo Reported

Hand-lettered stationery products

Hand-lettered gifts and digital designs for joyful connections.

jordynalisondesigns.com

$4K /mo Reported

Farm-fresh cocktail mixers

Farm-to-bar mixers for crafting natural, flavorful drinks.

simplegoodnesssisters.com

$7K /mo Reported

Natural skincare from beeswax

All-natural skincare products from farm-fresh Australian ingredients.

flowerdalevalley.com.au

$5K /mo Reported

Handcrafted leather goods

Handcrafted leather goods and timeless apparel.

populess.com

$10K /mo Reported

Idea	Revenue	Average Order Value ⓘ AOV figures are derived from founder interviews, published case studies, and our analysis of self-reported business metrics, and have not been independently verified by Starter Story.	Model	Growth	Customers	Tools	Details	Solo score A 0–100 estimate of how well-suited a business is to being run solo (or very lean). It blends team leanness, business model, growth channels, capital intensity, revenue per operator, tooling leverage and recency into one score. Higher = more solopreneur-friendly.
Spiral featherboard system featherboards.com Spiral featherboard for safer, precise woodworking cuts.	$20K /mo Reported	—	E-commerce +2	Affiliate program Word of mouth	Woodworkers +3	+11	Founded 2016 · Solo founder · $50K to start	63	Build this
Hand-lettered stationery products jordynalisondesigns.com Hand-lettered gifts and digital designs for joyful connections.	$4K /mo Reported	—	E-commerce +1	Word of mouth Advertising on social media +1	Gift Shoppers +2	+17	Founded 2018 · Solo founder · Michigan, USA, United States	68	Build this
Farm-fresh cocktail mixers simplegoodnesssisters.com Farm-to-bar mixers for crafting natural, flavorful drinks.	$7K /mo Reported	—	Direct to consumer +2	Word of mouth Advertising on social media +1	Home Entertainers +3	+33	Founded 2018 · 2 co-founders · $30K to start	52	Build this
Natural skincare from beeswax flowerdalevalley.com.au All-natural skincare products from farm-fresh Australian ingredients.	$5K /mo Reported	—	E-commerce +2	Word of mouth Advertising on social media +1	Skincare Enthusiasts +4	+5	Founded 2017 · Solo founder · Hazeldene, Victoria, Australia, Australia	56	Build this
Handcrafted leather goods populess.com Handcrafted leather goods and timeless apparel.	$10K /mo Reported	—	E-commerce +2	Email marketing SEO +1	Everyday Carry Enthusiasts +8	GO	Founded 2013 · 3 co-founders · Alberta, Canada, United States	44	Build this

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