Digital Product

Digital Product Ideas

How people are going from 9 to 5 jobs to making $100k+/year by creating everything from courses, templates, and memberships, to communities.

Ask the data real businesses · real revenue · cited

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2 businesses

50% founder-reported, the rest researched

<$10K

$10K+

$50K+

$100K+

$1M+

Median revenue

$200K /mo

Middle half earn $10K – $200K/mo

How they grow

Business models

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Music production tool marketplace

E-commerce site selling music production software tools.

modernproducers.com

$200K /mo Reported

SaaS starter kit

SaaS starter kit for developers and indie hackers

supastarter.dev

$10K /mo Estimated

Idea	Revenue	Average Order Value ⓘ AOV figures are derived from founder interviews, published case studies, and our analysis of self-reported business metrics, and have not been independently verified by Starter Story.	Model	Growth	Customers	Tools	Details	Solo score A 0–100 estimate of how well-suited a business is to being run solo (or very lean). It blends team leanness, business model, growth channels, capital intensity, revenue per operator, tooling leverage and recency into one score. Higher = more solopreneur-friendly.
Music production tool marketplace modernproducers.com E-commerce site selling music production software tools.	$200K /mo Reported	$13-$25 per sale	E Commerce +6	Word of mouth Advertising on social media +1	Independent Musicians +4	+20	Founded 2015 · Solo founder · $500 to start	60	Build this
SaaS starter kit supastarter.dev SaaS starter kit for developers and indie hackers	$10K /mo Estimated	—	SaaS +2	Email marketing Press +1	Small businesses +7	TA LU TU +3	Founded 2021 · Solo founder · SaaS	82	Build this

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Idea	Revenue
Crm marketing attri...	$100K/mo
No-code Airtable AP...	$20K/mo
Pdf bank statement ...	$40K/mo
Ai music video gene...	$20K/mo