Digital Product

Digital Product Ideas

How people are going from 9 to 5 jobs to making $100k+/year by creating everything from courses, templates, and memberships, to communities.

Ask the data real businesses · real revenue · cited

Matching your filters

22 businesses

95% founder-reported, the rest researched

<$10K

$10K+

$50K+

$100K+

$1M+

Median revenue

$10K /mo

Middle half earn $4K – $100K/mo

How they grow

Business models

Showing 22 of 22 case studies

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Curly hair care blog

Blog and digital products for curly hair care and clean beauty

holisticenchilada.com

$8K /mo Reported

Moon-based planning journal

Moon-based planner and guided journal for Earthlings.

Dreamfruit.world

$1K /mo Reported

Women's fitness product line

Women's fitness brand specializing in hourglass figure toning.

serenahannahathletics.com

$10K /mo Reported

Sex toy review platform

Body-safe sex toy review blog.

supersmashcache.com

$2K /mo Reported

At-home fitness membership

At-home fitness platform for women's weight loss.

app.endorphitness.com

$10K /mo Reported

Female-focused nootropic supplement

Female-focused nootropics enhancing mind wellness and productivity.

wearefredi.com

$4K /mo Reported

Natural skincare products

Natural soap brand empowering busy moms.

kmcessentials.square.site

$1K /mo Reported

Bohemian leather accessories

Bohemian leather accessories for free-spirited women.

mahiya.com.au

$90K /mo Reported

Women's strength apparel line

"Empowering apparel for strong women everywhere."

garagegymbarbell.com

$7K /mo Reported

Custom hair brand builder

Hair brand creation for aspiring entrepreneurs.

privatelabelextensions.com

$700K /mo Reported

Southern-themed candle creations

Southern-themed candles celebrating Southern culture.

secandleco.com

$100K /mo Reported

Online boutique for navy lovers

Online boutique for the navy-obsessed fashionista.

shopnavybleu.com

$20K /mo Reported

Sensitive skin skincare line

"Natural skincare for sensitive skin."

tribeskincare.com.au

$100K /mo Reported

Empowering women's clothing brand

Empowering women's clothing for the beautifully imperfect.

bdrocks.com

$600K /mo Reported

Plant-powered smoothie app

Plant-based smoothie recipes to boost health and energy.

simplegreensmoothies.com

$30K /mo Reported

Self-care planning diary

Wellness-focused planners for self-care prioritization.

saintbelford.com.au

$10K /mo Reported

Multi-wear beach accessory

Convertible bohemian wraps for versatile fashion statements.

bohowrapsody.com

$800 /mo Reported

Hand-stamped feminist jewelry

Hand-stamped feminist jewelry with humor and heart.

bangupbetty.com

$7K /mo Reported

Adventure-inspired soap products

Scented soaps for adventurous souls craving Wild West aromas.

LiveOutlaw.com

$400K /mo Reported

Fashionable attachable sleeves

Attachable fashion sleeves for versatile arm coverage.

sleeves2go.com

$2K /mo Reported

Natural skincare solutions

Natural skincare line for holistic healing.

alitura.com

$300K /mo Reported

Passive income coaching platform

Personal branding coach empowering entrepreneurs to thrive.

amylandino.com

—

Idea	Revenue	Average Order Value ⓘ AOV figures are derived from founder interviews, published case studies, and our analysis of self-reported business metrics, and have not been independently verified by Starter Story.	Model	Growth	Customers	Tools	Details	Solo score A 0–100 estimate of how well-suited a business is to being run solo (or very lean). It blends team leanness, business model, growth channels, capital intensity, revenue per operator, tooling leverage and recency into one score. Higher = more solopreneur-friendly.
Curly hair care blog holisticenchilada.com Blog and digital products for curly hair care and clean beauty	$8K /mo Reported	$9-$17 per sale	Digital products +4	Affiliate program Email marketing +1	Women +3	+5	Founded 2017 · 2 people · $300 to start	72	Build this
Moon-based planning journal Dreamfruit.world Moon-based planner and guided journal for Earthlings.	$1K /mo Reported	—	Crowdfunding +2	Word of mouth Email marketing +1	Creative Individuals +4	CO +2	Solo founder · $20K to start · Built in 120 days	71	Build this
Women's fitness product line serenahannahathletics.com Women's fitness brand specializing in hourglass figure toning.	$10K /mo Reported	—	E-commerce +2	Word of mouth Advertising on social media +1	Women +2	+3	Founded 2018 · 2 co-founders · $3K to start	62	Build this
Sex toy review platform supersmashcache.com Body-safe sex toy review blog.	$2K /mo Reported	—	Affiliate marketing +2	Advertising on social media Brand Authenticity	Sexually Expressive Ind... +3	DR	Founded 2014 · Solo founder · $10 to start	65	Build this
At-home fitness membership app.endorphitness.com At-home fitness platform for women's weight loss.	$10K /mo Reported	—	Subscription +3	Word of mouth Advertising on social media +1	Women +2		Founded 2017 · Solo founder · Naples, United States	76	Build this
Female-focused nootropic supplement wearefredi.com Female-focused nootropics enhancing mind wellness and productivity.	$4K /mo Reported	—	E-commerce +3	Affiliate program Word of mouth +1	Women +2	+28	Founded 2020 · 2 people · $100K to start	52	Build this
Natural skincare products kmcessentials.square.site Natural soap brand empowering busy moms.	$1K /mo Reported	—	E Commerce +6	Word of mouth Advertising on social media +1	Mothers +3		Founded 2020 · Solo founder · $800 to start	64	Build this
Bohemian leather accessories mahiya.com.au Bohemian leather accessories for free-spirited women.	$90K /mo Reported	—	E-commerce +1	Advertising on social media Email marketing +1	Women +2	+21	Solo founder · Gold Coast, Queensland, Australia, Australia · Clothing & Fashion	50	Build this
Women's strength apparel line garagegymbarbell.com "Empowering apparel for strong women everywhere."	$7K /mo Reported	—	E-commerce +2	Word of mouth Email marketing +1	Women +4	+11	Founded 2017 · 2 co-founders · $1K to start	76	Build this
Custom hair brand builder privatelabelextensions.com Hair brand creation for aspiring entrepreneurs.	$700K /mo Reported	—	Drop shipping +5	Advertising on social media Direct sales +1	Women +4	+56	Founded 2013 · 20 people · $10K to start	56	Build this
Southern-themed candle creations secandleco.com Southern-themed candles celebrating Southern culture.	$100K /mo Reported	—	E-commerce +2	Affiliate program Word of mouth +1	Women +3	AD +33	Founded 2016 · 20 people · Raeford, North Carolina, USA, United States	51	Build this
Online boutique for navy lovers shopnavybleu.com Online boutique for the navy-obsessed fashionista.	$20K /mo Reported	—	E-commerce +2	Word of mouth Advertising on social media	Fashion Enthusiasts +2		Founded 2019 · Solo founder · $20K to start	60	Build this
Sensitive skin skincare line tribeskincare.com.au "Natural skincare for sensitive skin."	$100K /mo Reported	—	E-commerce +2	Word of mouth Advertising on social media +1	Women +3		Founded 2017 · 3 people · $20K to start	60	Build this
Empowering women's clothing brand bdrocks.com Empowering women's clothing for the beautifully imperfect.	$600K /mo Reported	—	E-commerce +2	Word of mouth Advertising on social media +1	Women +2		Founded 2008 · 10 people · $20K to start	55	Build this
Plant-powered smoothie app simplegreensmoothies.com Plant-based smoothie recipes to boost health and energy.	$30K /mo Reported	—	Digital courses +4	SEO	Health-Conscious Indivi... +3		Founded 2012 · Solo founder · Brooksville, Florida, USA, United States	61	Build this
Self-care planning diary saintbelford.com.au Wellness-focused planners for self-care prioritization.	$10K /mo Reported	—	E-commerce +1	Word of mouth Advertising on social media +1	Women +3	+15	Founded 2017 · 2 co-founders · $10K to start	56	Build this
Multi-wear beach accessory bohowrapsody.com Convertible bohemian wraps for versatile fashion statements.	$800 /mo Reported	—	Dtc +3	Advertising on social media Press +1	Women Interested in Chi... +7	+16	Founded 2018 · 2 people · Los Angeles, California, USA, United States	55	Build this
Hand-stamped feminist jewelry bangupbetty.com Hand-stamped feminist jewelry with humor and heart.	$7K /mo Reported	—	E-commerce +1	Word of mouth Direct sales	Feminist Jewelry Consumers +6	+12	Founded 2013 · Solo founder · North Little Rock, Arkansas, USA, United States	68	Build this
Adventure-inspired soap products LiveOutlaw.com Scented soaps for adventurous souls craving Wild West aromas.	$400K /mo Reported	—	E-commerce +3	Advertising on social media SEO	Cowboy/Western Lifestyl... +9	+49	Founded 2013 · 13 people · $200 to start	61	Build this
Fashionable attachable sleeves sleeves2go.com Attachable fashion sleeves for versatile arm coverage.	$2K /mo Reported	—	E-commerce +1	Advertising on social media SEO +1	Local Boutiques and Spe... +4		Founded 2011 · Solo founder · Florida, USA, United States	52	Build this
Natural skincare solutions alitura.com Natural skincare line for holistic healing.	$300K /mo Reported	—	E-commerce +1	Word of mouth Press +1	Consumers Seeking Natur... +5	+15	Founded 2014 · 6 people · Los Angeles, California, USA, United States	70	Build this
Passive income coaching platform amylandino.com Personal branding coach empowering entrepreneurs to thrive.	—	—	Subscription +3	SEO Organic social media	Content Creators +2		Founded 2010 · Solo founder · Florida City, FL, USA, United States	77	Build this

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Idea	Revenue
Crm marketing attri...	$100K/mo
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Pdf bank statement ...	$40K/mo
Ai music video gene...	$20K/mo