Digital Product

Digital Product Ideas

How people are going from 9 to 5 jobs to making $100k+/year by creating everything from courses, templates, and memberships, to communities.

Ask the data real businesses · real revenue · cited

Matching your filters

4 businesses

75% founder-reported, the rest researched

<$10K

$10K+

$50K+

$100K+

$1M+

Median revenue

$100K /mo

Middle half earn $2K – $3M/mo

How they grow

Business models

Showing 4 case studies

Sort By

Growth

ICP

Clear Filters

Handmade custom chef knives

Artisan hand-forged knives crafted in Austin.

humbleblades.com

$2K /mo Reported

2-in-1 breath and hand spray

All-natural spray for fresh breath and hands.

spretzme.com

$1K /mo Reported

Chefs' waterproof notebook

Chef-focused waterproof notebooks for culinary professionals.

stonejournal.co

$100K /mo Reported

Premium oyster delivery service

Direct-to-consumer oyster farm delivering fresh seafood nationwide

islandcreekoysters.com

—

Idea	Revenue	Average Order Value ⓘ AOV figures are derived from founder interviews, published case studies, and our analysis of self-reported business metrics, and have not been independently verified by Starter Story.	Model	Growth	Customers	Tools	Details	Solo score A 0–100 estimate of how well-suited a business is to being run solo (or very lean). It blends team leanness, business model, growth channels, capital intensity, revenue per operator, tooling leverage and recency into one score. Higher = more solopreneur-friendly.
Handmade custom chef knives humbleblades.com Artisan hand-forged knives crafted in Austin.	$2K /mo Reported	—	Custom orders +1	Word of mouth Direct sales +1	Home Cooks +3		Founded 2015 · Solo founder · $5K to start	57	Build this
2-in-1 breath and hand spray spretzme.com All-natural spray for fresh breath and hands.	$1K /mo Reported	—	E-commerce +2	Word of mouth Advertising on social media	General Consumers +5	+1	Founded 2015 · 3 people · $5K to start	56	Build this
Chefs' waterproof notebook stonejournal.co Chef-focused waterproof notebooks for culinary professionals.	$100K /mo Reported	—	Physical product +2	Press Advertising on social media +1	Chefs +5		Founded 2018 · 5 people · London, England, United Kingdom, United Kingdom	50	Build this
Premium oyster delivery service islandcreekoysters.com Direct-to-consumer oyster farm delivering fresh seafood nationwide	—	—	One time setup fee +19	Word of mouth Content marketing +1	Chefs +4		Founded 1995 · 320 people · Saint Paul, Minnesota, USA, United States	59	Build this

HubSpot uses your information to contact you about our products and services, and you agree to share it with Starter Story for similar purposes. Unsubscribe from either at any time. For more, see our Privacy Policy.

Have an account? Login by entering your email or continuing with Google.

Create A Password

Check your email

If there's a Starter Story account associated with that email you'll get an email with a link to automatically log in. The link will expire in 24 hours.

Your existing password still works, should you want to log in with it later.

Starter Story

Find the business ideas that actually make money.

Search 3,771+ real, revenue-generating projects — the tools they built on, how they grew, and the full breakdown behind each one.

Starter Story

starterstory.com/data

Live

Idea	Revenue
Crm marketing attri...	$100K/mo
No-code Airtable AP...	$20K/mo
Pdf bank statement ...	$40K/mo
Ai music video gene...	$20K/mo