Digital Product

Digital Product Ideas

How people are going from 9 to 5 jobs to making $100k+/year by creating everything from courses, templates, and memberships, to communities.

Ask the data real businesses · real revenue · cited

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18 businesses

100% founder-reported, the rest researched

<$10K

$10K+

$50K+

$100K+

$1M+

Median revenue

$10K /mo

Middle half earn $5K – $300K/mo

How they grow

Business models

Showing 18 of 18 case studies

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Ready-to-drink protein shakes

Ready-to-drink protein shakes for health-conscious snackers.

drinkiconic.com

—

Premium microplastic-free salt

Microplastic-free salt sourced from Andean springs.

onlysalt.co

$10K /mo Reported

Sea moss health products

E-commerce platform for sea moss health products.

beymoss.com

$100K /mo Reported

Natural skincare essentials

Chemical-free skincare solutions for the whole family.

raganaturals.com

$10K /mo Reported

Natural skin and hair care

Affordable natural skincare and haircare products for everyone.

aurasensory.com

$2K /mo Reported

Low carb dessert delivery

Mail-order bakery for low carb, gluten-free desserts.

chipmonkbaking.com

$90K /mo Reported

Organic skin care remedies

Organic Vermont skincare products from locally grown herbs.

everlastingherbfarm.com

$8K /mo Reported

Matcha energy supplement pills

Matcha supplement capsules for clean, natural energy.

ayosupplements.com

$5K /mo Reported

Ceremonial matcha supplier

Premium ceremonial-grade matcha supplier for tea aficionados.

matcha.com

$700K /mo Reported

Craft granola for you

Craft Granola for Health-Conscious Snackers

birdseedforhumans.com

$8K /mo Reported

Probiotic skincare solutions

"Active probiotic skincare for sensitive skin solutions."

amperna.com

$300K /mo Reported

Food and symptom tracker

Personalized wellness tracking journals for digestive health.

thefooddiary.co

$800 /mo Reported

Dissolvable protein scoops

Dissolvable protein pods for on-the-go nutrition.

vade-nutrition.com

$500K /mo Reported

Root cause hair loss solution

Clinically-proven hair loss solutions targeting root causes.

sayarcare.com

$80K /mo Reported

Natural pain relief creams

Natural Dead Sea mineral creams for chronic pain relief.

terracureproducts.com

$1K /mo Reported

Caffeine-free turmeric latte mix

Caffeine-free turmeric latte mix enhancing health naturally.

goldenroot.co

$4K /mo Reported

Natural skincare solutions

Natural skincare line for holistic healing.

alitura.com

$300K /mo Reported

Brain health supplement brand

Nootropic supplements enhancing brain health transparency.

naturalstacks.com

$800K /mo Reported

Idea	Revenue	Average Order Value ⓘ AOV figures are derived from founder interviews, published case studies, and our analysis of self-reported business metrics, and have not been independently verified by Starter Story.	Model	Growth	Customers	Tools	Details	Solo score A 0–100 estimate of how well-suited a business is to being run solo (or very lean). It blends team leanness, business model, growth channels, capital intensity, revenue per operator, tooling leverage and recency into one score. Higher = more solopreneur-friendly.
Ready-to-drink protein shakes drinkiconic.com Ready-to-drink protein shakes for health-conscious snackers.	—	—	E-commerce +2	Affiliate program Word of mouth +1	Health-Conscious Consumers +2	+23	Founded 2011 · 10 people · $1M to start	58	Build this
Premium microplastic-free salt onlysalt.co Microplastic-free salt sourced from Andean springs.	$10K /mo Reported	—	E-commerce +2	Word of mouth Brand Authenticity	Health-Conscious Consumers +1	+19	Founded 2019 · 2 co-founders · $30K to start	73	Build this
Sea moss health products beymoss.com E-commerce platform for sea moss health products.	$100K /mo Reported	—	E-commerce +1	Word of mouth	Health-Conscious Consumers +1		Founded 2020 · 10 people · $500 to start	55	Build this
Natural skincare essentials raganaturals.com Chemical-free skincare solutions for the whole family.	$10K /mo Reported	—	E-commerce +2	Advertising on social media Pay Per Click Advertising +1	Parents +3	+1	Founded 2017 · 2 people · $5K to start	61	Build this
Natural skin and hair care aurasensory.com Affordable natural skincare and haircare products for everyone.	$2K /mo Reported	—	E-commerce +1	Word of mouth Direct sales +1	Health-Conscious Consumers +1	+8	Founded 2012 · Solo founder · $4K to start	59	Build this
Low carb dessert delivery chipmonkbaking.com Mail-order bakery for low carb, gluten-free desserts.	$90K /mo Reported	—	E-commerce +2	Affiliate program Advertising on social media +1	Health-Conscious Consumers +3	+49	Founded 2019 · 10 people · $5K to start	65	Build this
Organic skin care remedies everlastingherbfarm.com Organic Vermont skincare products from locally grown herbs.	$8K /mo Reported	—	E-commerce +2	Word of mouth	Health-Conscious Consumers +2	+2	Founded 2003 · 2 co-founders · $500 to start	71	Build this
Matcha energy supplement pills ayosupplements.com Matcha supplement capsules for clean, natural energy.	$5K /mo Reported	—	E-commerce +1	Advertising on social media Direct sales +1	Health-Conscious Consumers +1		Founded 2019 · Solo founder · Chicago, Illinois, USA, United States	62	Build this
Ceremonial matcha supplier matcha.com Premium ceremonial-grade matcha supplier for tea aficionados.	$700K /mo Reported	—	E-commerce +1	Direct sales Email marketing +1	Tea Aficionados +2	+34	Founded 2016 · 15 people · $60K to start	62	Build this
Craft granola for you birdseedforhumans.com Craft Granola for Health-Conscious Snackers	$8K /mo Reported	—	E-commerce +3	Advertising on social media Direct sales +1	Health-Conscious Consumers +2	+23	Founded 2017 · Solo founder · Bend, Oregon, USA, United States	58	Build this
Probiotic skincare solutions amperna.com "Active probiotic skincare for sensitive skin solutions."	$300K /mo Reported	—	E-commerce +2	Word of mouth Press +1	People With Sensitive Skin +3		Founded 2016 · 5 people · Sydney, New South Wales, Australia, Australia	63	Build this
Food and symptom tracker thefooddiary.co Personalized wellness tracking journals for digestive health.	$800 /mo Reported	—	Physical product +5	Organic social media Influencer partnerships +1	Individuals with Digest... +10	+13	Founded 2017 · Solo founder · Yorkshire, Virginia, USA, United Kingdom	50	Build this
Dissolvable protein scoops vade-nutrition.com Dissolvable protein pods for on-the-go nutrition.	$500K /mo Reported	—	E-commerce +2	Word of mouth Advertising on social media	Athletes with Active Li... +5	+3	Founded 2016 · 7 people · East Lansing, Michigan, USA, United States	58	Build this
Root cause hair loss solution sayarcare.com Clinically-proven hair loss solutions targeting root causes.	$80K /mo Reported	—	E-commerce +5	Advertising on social media SEO +1	Individuals Seeking Hai... +11	+44	Founded 2017 · 4 people · New York, New York, USA, United States	65	Build this
Natural pain relief creams terracureproducts.com Natural Dead Sea mineral creams for chronic pain relief.	$1K /mo Reported	—	E-commerce +6	Advertising on social media SEO +1	Individuals Suffering f... +9	+6	Founded 2017 · 2 co-founders · Modi'in Illit, Judea and Samaria, Palestinian Territory, Israel	52	Build this
Caffeine-free turmeric latte mix goldenroot.co Caffeine-free turmeric latte mix enhancing health naturally.	$4K /mo Reported	—	E-commerce +1	Organic social media Partnerships +1	Coffee Shops +5	+2	Founded 2017 · Solo founder · Selva di Cadore, Veneto, Italy, United States	66	Build this
Natural skincare solutions alitura.com Natural skincare line for holistic healing.	$300K /mo Reported	—	E-commerce +1	Word of mouth Press +1	Consumers Seeking Natur... +5	+15	Founded 2014 · 6 people · Los Angeles, California, USA, United States	70	Build this
Brain health supplement brand naturalstacks.com Nootropic supplements enhancing brain health transparency.	$800K /mo Reported	—	E-commerce +3	Podcasting Brand collaborations and giveaways +1	Cognitive Health Enthus... +14	+6	Founded 2013 · 10 people · Seattle, Washington, USA, United States	60	Build this

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