Digital Product

Digital Product Ideas

How people are going from 9 to 5 jobs to making $100k+/year by creating everything from courses, templates, and memberships, to communities.

Ask the data real businesses · real revenue · cited

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7 businesses

100% founder-reported, the rest researched

<$10K

$10K+

$50K+

$100K+

$1M+

Median revenue

$200K /mo

Middle half earn $30K – $600K/mo

How they grow

Business models

Showing 7 case studies

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Dissolving gum for breath

Dissolving gum that truly eliminates bad breath.

eatyourmouthoff.com

—

Keto meal planning tools

D2C company offering keto cookbooks and diet courses.

ketosummit.com

$600K /mo Reported

Immunity-boost wellness shots

Immunity-boosting wellness shots for busy, on-the-go lifestyles.

drinkreviveme.com

$500 /mo Reported

Organic skin care products

Natural, organic skincare crafted with pure plant extracts.

annmariegianni.com

$1M /mo Reported

Plant-powered smoothie app

Plant-based smoothie recipes to boost health and energy.

simplegreensmoothies.com

$30K /mo Reported

Protein-packed cake mix

High-protein, gluten-free cake mixes for healthy indulgence.

lilbuff.com

$80K /mo Reported

Time-lock storage container

Time-lock container curbing cravings and impulsive habits.

thekitchensafe.com

$200K /mo Reported

Idea	Revenue	Average Order Value ⓘ AOV figures are derived from founder interviews, published case studies, and our analysis of self-reported business metrics, and have not been independently verified by Starter Story.	Model	Growth	Customers	Tools	Details	Solo score A 0–100 estimate of how well-suited a business is to being run solo (or very lean). It blends team leanness, business model, growth channels, capital intensity, revenue per operator, tooling leverage and recency into one score. Higher = more solopreneur-friendly.
Dissolving gum for breath eatyourmouthoff.com Dissolving gum that truly eliminates bad breath.	—	—	E-commerce +1	Advertising on social media Influencer partnerships +1	Consumers +1		Founded 2019 · Solo founder · $200K to start	58	Build this
Keto meal planning tools ketosummit.com D2C company offering keto cookbooks and diet courses.	$600K /mo Reported	—	Digital products +3	Affiliate program Advertising on social media +1	Health-Conscious Indivi... +2		10 people · $500 to start · Built in 90 days	63	Build this
Immunity-boost wellness shots drinkreviveme.com Immunity-boosting wellness shots for busy, on-the-go lifestyles.	$500 /mo Reported	—	E-commerce +1	Word of mouth Advertising on social media +1	Busy Professionals +2	AZ	Founded 2020 · Solo founder · $6K to start	57	Build this
Organic skin care products annmariegianni.com Natural, organic skincare crafted with pure plant extracts.	$1M /mo Reported	—	E-commerce +2	Advertising on social media SEO +1	Consumers +2	+3	Founded 2009 · 26 people · Berkeley, California, USA, United States	66	Build this
Plant-powered smoothie app simplegreensmoothies.com Plant-based smoothie recipes to boost health and energy.	$30K /mo Reported	—	Digital courses +4	SEO	Health-Conscious Indivi... +3		Founded 2012 · Solo founder · Brooksville, Florida, USA, United States	61	Build this
Protein-packed cake mix lilbuff.com High-protein, gluten-free cake mixes for healthy indulgence.	$80K /mo Reported	—	E Commerce +4	Word of mouth Advertising on social media +1	Professional Athletes +9		Founded 2016 · 10 people · Cleveland, Ohio, USA, United States	62	Build this
Time-lock storage container thekitchensafe.com Time-lock container curbing cravings and impulsive habits.	$200K /mo Reported	—	E-commerce +1	Word of mouth Great customer service +1	Health-Conscious Consum... +7	+18	Founded 2012 · 18 people · Southlake, Texas, USA, United States	50	Build this

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Idea	Revenue
Crm marketing attri...	$100K/mo
No-code Airtable AP...	$20K/mo
Pdf bank statement ...	$40K/mo
Ai music video gene...	$20K/mo