ICONIC Protein

How The Need Of Changing Habits Led To Starting A Nutrition Brand

April 30th, 2021
Billy Bosch
Founder, ICONIC Protein
1
Founders
10
Employees
ICONIC Protein
from Santa Monica, CA, USA
started October 2011
1
Founders
10
Employees
market size
$18.9B
avg revenue (monthly)
$99.3K
starting costs
$13.7K
gross margin
40%
time to build
210 days
growth channels
Organic social media
business model
subscription
best tools
Adobe Creative Cloud, Google Drive, Facebook Ads
time investment
Full time
pros & cons
35 Pros & Cons
tips
4 Tips
Discover what tools recommends to grow your business!
Discover what books Billy recommends to grow your business!
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Hello! Who are you and what business did you start?

Hey hey - I’m Billy Bosch, the Founder & CVO of ICONIC, a nutrition brand that crafts tasty mini-meal shakes that fill you up without a ton of calories. Our flagship product is our ICONIC Protein line of ready-to-drink products, with 20 grams of grass-fed protein + 4g of fiber to fill you up, and 0 grams of sugar.

Our Chocolate Truffle Protein Drink is our #1 seller, with our Cafe Latte Protein Coffee (aka “proffee”) coming in at a close #2. That one has a full cup of Colombian Coffee in it. Most of our customers use these drinks for a grab-and-go breakfast or snack during the day to help maintain a healthy weight or lose weight. Protein & fiber work together to fill you up and suppress appetite. Protein also increases your metabolism!

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