Digital Product

Digital Product Ideas

How people are going from 9 to 5 jobs to making $100k+/year by creating everything from courses, templates, and memberships, to communities.

Ask the data real businesses · real revenue · cited

Matching your filters

31 businesses

90% founder-reported, the rest researched

<$10K

$10K+

$50K+

$100K+

$1M+

Median revenue

$20K /mo

Middle half earn $3K – $300K/mo

How they grow

Business models

Showing 31 of 31 case studies

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Growth

ICP

Music production tool marketplace

E-commerce site selling music production software tools.

modernproducers.com

$200K /mo Reported

BBE Insider is a exam preparation platform for the WU Vienna BBE entrance exam

bbe-insider.com

$20K /mo Reported

Online sustainability training

Online sustainability courses with expert mentorship for professionals.

sustainacademy.co

$40K /mo Reported

Branding kits for startups

Pre-made brand packages for startups.

indiebrands.io

$1K /mo Reported

Dating and relationship coaching

Dating and relationship coaching for men.

patstedman.com

$30K /mo Reported

Stoic-inspired graphic apparel

"Stoic-inspired art on graphic tees and stickers."

etsy.com

$10K /mo Reported

Sustainable workwear for women

Sustainable workwear that feels like pajamas.

lezethelabel.com

$50K /mo Reported

Meaningful connection tool

Mindful card games for meaningful connections.

vertellis.nl

$400K /mo Reported

Ride-on suitcase for kids

Ride-on suitcases combining fun and functionality for kids.

trunki.co.uk

$1M /mo Reported

Trading education platform

Affordable stock trading education through expert-led webinars and ideas.

camelbacktrading.org

$4K /mo Reported

Stress-relief wearable device

Wearable tech for rapid stress relief.

thetouchpointsolution.com

$300K /mo Reported

Natural skincare products

Natural soap brand empowering busy moms.

kmcessentials.square.site

$1K /mo Reported

Apparel supporting law enforcement

"Apparel store supporting law enforcement families."

37413gear.com

$500 /mo Reported

Intentional pause experience

Intentional retreats and Pause Boxes for self-discovery.

pauseboxco.com

$1K /mo Reported

Proofreading course platform

Online courses teaching worldwide freelance proofreading skills.

proofreadanywhere.com

$300K /mo Reported

Personal finance blog

Personal finance blog and digital products shop for families

thesavvycouple.com

$20K /mo Reported

Indie author publishing platform

"Thriller novel publishing for action-adventure fans."

conundrumpub.com

$20K /mo Reported

Nutritionally complete meal solutions

"Nutritionally complete meals for health-conscious urbanites."

jimmyjoy.com

$600K /mo Reported

420-friendly art classes

Cannabis-friendly art classes for creative relaxation.

brushtokesoc.com

$3K /mo Reported

Food and symptom tracker

Personalized wellness tracking journals for digestive health.

thefooddiary.co

$800 /mo Reported

Pocket-sized book subscription

Pocket-sized classic books for digital minimalists.

mousebookclub.com

$10K /mo Reported

Children's book publishing platform

Children's books introducing physics through imagination.

finnandremy.com

$2K /mo Reported

Root cause hair loss solution

Clinically-proven hair loss solutions targeting root causes.

sayarcare.com

$80K /mo Reported

Natural pain relief creams

Natural Dead Sea mineral creams for chronic pain relief.

terracureproducts.com

$1K /mo Reported

Idea	Revenue	Average Order Value ⓘ AOV figures are derived from founder interviews, published case studies, and our analysis of self-reported business metrics, and have not been independently verified by Starter Story.	Model	Growth	Customers	Tools	Details	Solo score A 0–100 estimate of how well-suited a business is to being run solo (or very lean). It blends team leanness, business model, growth channels, capital intensity, revenue per operator, tooling leverage and recency into one score. Higher = more solopreneur-friendly.
Music production tool marketplace modernproducers.com E-commerce site selling music production software tools.	$200K /mo Reported	$13-$25 per sale	E Commerce +6	Word of mouth Advertising on social media +1	Independent Musicians +4	+20	Founded 2015 · Solo founder · $500 to start	60	Build this
BBE Insider is a exam preparation platform for the WU Vienna BBE entrance exam bbe-insider.com	$20K /mo Reported	—	Digital Products & Courses +5	Automation SEO +1	Science Educators in Ca...		Founded 2023 · 2 co-founders · $2K to start	75	Build this
Online sustainability training sustainacademy.co Online sustainability courses with expert mentorship for professionals.	$40K /mo Reported	$1750-$3500 per sale	Course +6	Organic social media Influencer partnerships +1	Professionals +10	+4	2 co-founders · Built in 65 days · Vilnius, Lithuania	59	Build this
Branding kits for startups indiebrands.io Pre-made brand packages for startups.	$1K /mo Reported	—	Digital product +6	Advertising on social media Email marketing +1	Startup Founders +6	NE +1	Founded 2021 · 2 co-founders · $400 to start	70	Build this
Dating and relationship coaching patstedman.com Dating and relationship coaching for men.	$30K /mo Reported	—	Coaching +7	Word of mouth Brand Authenticity +1	Men +7	+4	Founded 2015 · Solo founder · Built in 45 days	72	Build this
Stoic-inspired graphic apparel etsy.com "Stoic-inspired art on graphic tees and stickers."	$10K /mo Reported	—	E Commerce +3	Word of mouth Direct sales +1	Digital Nomads +2	+8	Founded 2020 · Solo founder · Built in 1 day	63	Build this
Sustainable workwear for women lezethelabel.com Sustainable workwear that feels like pajamas.	$50K /mo Reported	—	E-commerce +6	Advertising on social media Email marketing +1	Women Professionals +10	+1	Founded 2018 · 2 co-founders · $5K to start	69	Build this
Meaningful connection tool vertellis.nl Mindful card games for meaningful connections.	$400K /mo Reported	—	E Commerce +7	Advertising on social media Word of mouth +1	Families +3	+6	Founded 2020 · 10 people · Amsterdam, North Holland, The Netherlands, Netherlands	65	Build this
Ride-on suitcase for kids trunki.co.uk Ride-on suitcases combining fun and functionality for kids.	$1M /mo Reported	—	E Commerce +3	Word of mouth Direct sales	Parents +1		Founded 2006 · 80 people · $20K to start	56	Build this
Trading education platform camelbacktrading.org Affordable stock trading education through expert-led webinars and ideas.	$4K /mo Reported	—	Digital Products & Courses +6	Direct sales Referral Program +1	Traders +9	+38	Founded 2018 · Solo founder · $5K to start	70	Build this
Stress-relief wearable device thetouchpointsolution.com Wearable tech for rapid stress relief.	$300K /mo Reported	—	E-commerce +5	Word of mouth Advertising on social media +1	Moms +6		Founded 2015 · 5 people · $300K to start	62	Build this
Natural skincare products kmcessentials.square.site Natural soap brand empowering busy moms.	$1K /mo Reported	—	E Commerce +6	Word of mouth Advertising on social media +1	Mothers +3		Founded 2020 · Solo founder · $800 to start	64	Build this
Apparel supporting law enforcement 37413gear.com "Apparel store supporting law enforcement families."	$500 /mo Reported	—	E Commerce +5	Word of mouth Advertising on social media +1	Law Enforcement Families +2		Founded 2020 · Solo founder · Troutdale, Oregon, USA, United States	61	Build this
Intentional pause experience pauseboxco.com Intentional retreats and Pause Boxes for self-discovery.	$1K /mo Reported	—	Services +8	Email marketing	Midlife Women +5	+9	Founded 2019 · Solo founder · San Carlos, California, USA, United States	65	Build this
Proofreading course platform proofreadanywhere.com Online courses teaching worldwide freelance proofreading skills.	$300K /mo Reported	$300-$900 per sale	Course +4	Advertising on social media Email marketing +1	Freelancers +9	CO +10	Founded 2014 · Solo founder · Other	79	Build this
Personal finance blog thesavvycouple.com Personal finance blog and digital products shop for families	$20K /mo Reported	—	Blogging +8	Outsourcing Partnerships +1	Families +8	CO +44	Founded 2016 · 2 people · $500 to start	67	Build this
Indie author publishing platform conundrumpub.com "Thriller novel publishing for action-adventure fans."	$20K /mo Reported	—	Digital Products & Courses +7	Advertising on social media SEO +1	Book Lovers +4	AD +56	Founded 2017 · 2 people · Colorado, USA, United States	76	Build this
Nutritionally complete meal solutions jimmyjoy.com "Nutritionally complete meals for health-conscious urbanites."	$600K /mo Reported	—	Digital Products & Courses +3	SEO Press +1	Health-Conscious Urbanites +3		Founded 2014 · 30 people · $500 to start	66	Build this
420-friendly art classes brushtokesoc.com Cannabis-friendly art classes for creative relaxation.	$3K /mo Reported	—	E Commerce +9	Word of mouth Email marketing +1	Cannabis Enthusiasts In... +11	+4	Founded 2018 · Solo founder · California, USA, United States	53	Build this
Food and symptom tracker thefooddiary.co Personalized wellness tracking journals for digestive health.	$800 /mo Reported	—	Physical product +5	Organic social media Influencer partnerships +1	Individuals with Digest... +10	+13	Founded 2017 · Solo founder · Yorkshire, Virginia, USA, United Kingdom	50	Build this
Pocket-sized book subscription mousebookclub.com Pocket-sized classic books for digital minimalists.	$10K /mo Reported	—	Subscription +4	Email marketing SEO +1	Individuals Seeking Dig... +7	SA	Founded 2017 · 4 co-founders · Chicago, Illinois, USA, United Kingdom	62	Build this
Children's book publishing platform finnandremy.com Children's books introducing physics through imagination.	$2K /mo Reported	—	Print on demand +7	Press Advertising on social media +1	Parents of Young Childr... +12	+17	Founded 2017 · Solo founder · $1K to start	74	Build this
Root cause hair loss solution sayarcare.com Clinically-proven hair loss solutions targeting root causes.	$80K /mo Reported	—	E-commerce +5	Advertising on social media SEO +1	Individuals Seeking Hai... +11	+44	Founded 2017 · 4 people · New York, New York, USA, United States	65	Build this
Natural pain relief creams terracureproducts.com Natural Dead Sea mineral creams for chronic pain relief.	$1K /mo Reported	—	E-commerce +6	Advertising on social media SEO +1	Individuals Suffering f... +9	+6	Founded 2017 · 2 co-founders · Modi'in Illit, Judea and Samaria, Palestinian Territory, Israel	52	Build this

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Find the business ideas that actually make money.

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Idea	Revenue
Crm marketing attri...	$100K/mo
No-code Airtable AP...	$20K/mo
Pdf bank statement ...	$40K/mo
Ai music video gene...	$20K/mo