Digital Product

Digital Product Ideas

How people are going from 9 to 5 jobs to making $100k+/year by creating everything from courses, templates, and memberships, to communities.

Ask the data real businesses · real revenue · cited

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25 businesses

96% founder-reported, the rest researched

<$10K

$10K+

$50K+

$100K+

$1M+

Median revenue

$20K /mo

Middle half earn $5K – $50K/mo

How they grow

Business models

Showing 25 of 25 case studies

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Personal finance education hub

Personal finance tips and courses for millennials.

millennialmoneyman.com

$200K /mo Reported

Notion template marketplace

Templates for boosting productivity using Notion.

pathpages.com

$20K /mo Reported

Creative freelancer marketplace

Online community connecting creatives with clients and peers.

thedesigndatabase.net

$5K /mo Reported

Virtual assistant training system

"Comprehensive training for aspiring Virtual Assistants."

fullybookedva.com

$50K /mo Reported

Freelance writing success guide

Blog and YouTube channel for aspiring freelance writers.

writingrevolt.com

$30K /mo Reported

Creative agency business guide

"Guide for Creatives Building Successful Agencies."

creativeagencybook.com

$500 /mo Reported

Pinterest virtual assistant training

Online courses to become a Pinterest Virtual Assistant.

pinterestva.com

$60K /mo Reported

Blogging and marketing insights

Blogging and marketing insights for aspiring entrepreneurs.

ryrob.com

$40K /mo Reported

Sustainable workwear for women

Sustainable workwear that feels like pajamas.

lezethelabel.com

$50K /mo Reported

Freelance writing consultancy

Freelance writing and coaching for aspiring freelancers.

eva-gutierrez.com

—

Remote work resource hub

"Resources for building profitable remote careers."

mrsdaakustudio.com

$5K /mo Reported

Blogging success course

Personal growth blog and courses for aspiring full-time bloggers

letsreachsuccess.com

$5K /mo Reported

Online coworking community

Online coworking space for Spanish-speaking freelancers

sinoficina.com

$4K /mo Reported

Custom fashion and home products

Custom hand-painted fashion and home decor.

instagram.com

$100 /mo Reported

Freelance writing profit system

Freelance writing course for high-income articles.

writingincomeaccelerator.com

$10K /mo Reported

Career transition coaching service

Career coaching for escaping the 9-to-5 grind.

screwthecubicle.com

$10K /mo Reported

Online course for agencies

Online course teaching SMMA business success.

growyouragency.com

$100K /mo Reported

Automatic time tracking app

Automatic time-tracking app for freelancers.

klokki.com

$400 /mo Reported

Website building video course

"DIY web design courses for aspiring entrepreneurs."

webdesigneracademy.com

$40K /mo Reported

Freelance business growth course

Business growth course for freelancers seeking freedom.

freelancecake.com

$20K /mo Reported

No-code MVP validation course

Course teaching MVP creation without coding skills.

nocodemvp.com

$6K /mo Reported

Proofreading course platform

Online courses teaching worldwide freelance proofreading skills.

proofreadanywhere.com

$300K /mo Reported

WordPress client project portal

Client portal plugin for managing client projects.

client-portal.io

$3K /mo Reported

Entrepreneurship insights publication

"Medium publication sharing how-to guides for entrepreneurs."

ehandbook.com

—

Idea	Revenue	Average Order Value ⓘ AOV figures are derived from founder interviews, published case studies, and our analysis of self-reported business metrics, and have not been independently verified by Starter Story.	Model	Growth	Customers	Tools	Details	Solo score A 0–100 estimate of how well-suited a business is to being run solo (or very lean). It blends team leanness, business model, growth channels, capital intensity, revenue per operator, tooling leverage and recency into one score. Higher = more solopreneur-friendly.
Personal finance education hub millennialmoneyman.com Personal finance tips and courses for millennials.	$200K /mo Reported	$100-$130 per sale	Course +3	Advertising on social media Email marketing +1	Local Businesses Needin... +8	LO +61	Founded 2015 · 4 people · $5K to start	78	Build this
Notion template marketplace pathpages.com Templates for boosting productivity using Notion.	$20K /mo Reported	—	Digital downloads +2	Facebook Community Email marketing +1	Productivity Seekers +8	FI +2	Founded 2021 · Solo founder · Thailand	87	Build this
Creative freelancer marketplace thedesigndatabase.net Online community connecting creatives with clients and peers.	$5K /mo Reported	$60-$80 per sale	Membership +2	Word of mouth Advertising on social media +1	Creatives +4	AD +17	Founded 2021 · 2 people · $5K to start	60	Build this
Virtual assistant training system fullybookedva.com "Comprehensive training for aspiring Virtual Assistants."	$50K /mo Reported	—	Subscription +3	Affiliate program Word of mouth +1	Side Hustlers +6	+2	Founded 2014 · Solo founder · $200 to start	71	Build this
Freelance writing success guide writingrevolt.com Blog and YouTube channel for aspiring freelance writers.	$30K /mo Reported	$497-$1000 per sale	Online course +3	Email marketing SEO +1	Beginner Freelancers +5	CO +1	Founded 2015 · Solo founder · Dallas, TX, USA, United States	78	Build this
Creative agency business guide creativeagencybook.com "Guide for Creatives Building Successful Agencies."	$500 /mo Reported	—	Guide +2	Word of mouth SEO +1	Freelancers +5		Founded 2019 · Solo founder · $2K to start	67	Build this
Pinterest virtual assistant training pinterestva.com Online courses to become a Pinterest Virtual Assistant.	$60K /mo Reported	—	Course +4	Affiliate program Email marketing +1	Side Hustlers +4	+30	Founded 2016 · Solo founder · $200 to start	85	Build this
Blogging and marketing insights ryrob.com Blogging and marketing insights for aspiring entrepreneurs.	$40K /mo Reported	—	Affiliate marketing +3	Email marketing SEO +1	New Bloggers +6	CO +34	Founded 2012 · Solo founder · $500 to start	86	Build this
Sustainable workwear for women lezethelabel.com Sustainable workwear that feels like pajamas.	$50K /mo Reported	—	E-commerce +6	Advertising on social media Email marketing +1	Women Professionals +10	+1	Founded 2018 · 2 co-founders · $5K to start	69	Build this
Freelance writing consultancy eva-gutierrez.com Freelance writing and coaching for aspiring freelancers.	—	—	Freelancing +2	Word of mouth Advertising on social media +1	Entrepreneurs +2	+12	Founded 2017 · Solo founder · Built in 1 day	68	Build this
Remote work resource hub mrsdaakustudio.com "Resources for building profitable remote careers."	$5K /mo Reported	—	Digital products +3	Advertising on social media Email marketing +1	Beginner Freelancers +7	+8	Founded 2018 · 3 people · $500 to start	66	Build this
Blogging success course letsreachsuccess.com Personal growth blog and courses for aspiring full-time bloggers	$5K /mo Reported	$75-$125 per sale	Online course +5	Email marketing SEO	Side Hustlers +4	CO +12	Founded 2013 · Solo founder · $100 to start	79	Build this
Online coworking community sinoficina.com Online coworking space for Spanish-speaking freelancers	$4K /mo Reported	$18-$20 per sale	Subscription +2	Word of mouth Email marketing	Freelancers +2	+5	Founded 2018 · Solo founder · Spain	80	Build this
Custom fashion and home products instagram.com Custom hand-painted fashion and home decor.	$100 /mo Reported	—	Custom products +2	Advertising on social media Word of mouth +1	People who love unique ... +5	+16	Founded 2015 · Solo founder · Sofia, Sofia-City, Bulgaria, Bulgaria	58	Build this
Freelance writing profit system writingincomeaccelerator.com Freelance writing course for high-income articles.	$10K /mo Reported	—	Coaching +2	Word of mouth Direct sales +1	Freelancers +6	+43	Founded 2018 · Solo founder · Lake Oswego, Oregon, USA, United States	66	Build this
Career transition coaching service screwthecubicle.com Career coaching for escaping the 9-to-5 grind.	$10K /mo Reported	—	Coaching +6	Word of mouth Brand Authenticity +1	Mid-Career Professionals +9	+20	Founded 2014 · Solo founder · $3K to start	74	Build this
Online course for agencies growyouragency.com Online course teaching SMMA business success.	$100K /mo Reported	$200-$1363 per sale	Course +2	Word of mouth Advertising on social media +1	Entrepreneurs +3	+1	Founded 2017 · 2 people · London, England, United Kingdom, United Kingdom	71	Build this
Automatic time tracking app klokki.com Automatic time-tracking app for freelancers.	$400 /mo Reported	—	One-time purchase +2	Advertising on social media SEO +1	Makers +3	+6	Founded 2018 · 2 co-founders · Dresden, Saxony, Germany, Germany	63	Build this
Website building video course webdesigneracademy.com "DIY web design courses for aspiring entrepreneurs."	$40K /mo Reported	$900-$3500 per sale	Course +2	Facebook Community Email marketing	New Online Business Owners +8	CO +50	Founded 2015 · Solo founder · $500 to start	87	Build this
Freelance business growth course freelancecake.com Business growth course for freelancers seeking freedom.	$20K /mo Reported	$49-$9000 per sale	Course +1	Direct sales Email marketing +1	Freelancers +2	PO CO +12	Founded 2019 · Solo founder · Knoxville, Tennessee, USA, United States	70	Build this
No-code MVP validation course nocodemvp.com Course teaching MVP creation without coding skills.	$6K /mo Reported	$199-$5000 per sale	Course +4	Word of mouth Direct sales +1	Entrepreneurs +9	+18	Founded 2019 · Solo founder · Amsterdam, North Holland, The Netherlands, Netherlands	76	Build this
Proofreading course platform proofreadanywhere.com Online courses teaching worldwide freelance proofreading skills.	$300K /mo Reported	$300-$900 per sale	Course +4	Advertising on social media Email marketing +1	Freelancers +9	CO +10	Founded 2014 · Solo founder · Other	79	Build this
WordPress client project portal client-portal.io Client portal plugin for managing client projects.	$3K /mo Reported	—	Software license +2	Email marketing SEO	Freelancers +5		Founded 2016 · Solo founder · $5K to start	72	Build this
Entrepreneurship insights publication ehandbook.com "Medium publication sharing how-to guides for entrepreneurs."	—	$10-$1000 per sale	Sponsorship +3	Word of mouth Email marketing +1	Entrepreneurs +7	+2	Founded 2014 · Solo founder · Built in 1 day	76	Build this

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Idea	Revenue
Crm marketing attri...	$100K/mo
No-code Airtable AP...	$20K/mo
Pdf bank statement ...	$40K/mo
Ai music video gene...	$20K/mo