Digital Product

Digital Product Ideas

How people are going from 9 to 5 jobs to making $100k+/year by creating everything from courses, templates, and memberships, to communities.

Ask the data real businesses · real revenue · cited

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2 businesses

Researched from public sources

<$10K

$10K+

$50K+

$100K+

$1M+

Median revenue

$30M /mo

Middle half earn $900K – $30M/mo

How they grow

Business models

Showing 2 case studies

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Growth

ICP

Creator commerce platform

Platform for creators to sell digital products

gumroad.com

$900K /mo Estimated

Mission-driven apparel brand

Apparel brand donating one pair of socks for every pair sold.

bombas.com

$30M /mo Estimated

Idea	Revenue	Average Order Value ⓘ AOV figures are derived from founder interviews, published case studies, and our analysis of self-reported business metrics, and have not been independently verified by Starter Story.	Model	Growth	Customers	Tools	Details	Solo score A 0–100 estimate of how well-suited a business is to being run solo (or very lean). It blends team leanness, business model, growth channels, capital intensity, revenue per operator, tooling leverage and recency into one score. Higher = more solopreneur-friendly.
Creator commerce platform gumroad.com Platform for creators to sell digital products	$900K /mo Estimated	$10-$30 per sale	Per meal +14	Affiliate program Email marketing +1	Creators +2		Founded 2011 · 17 people · Built in 2 days	68	Build this
Mission-driven apparel brand bombas.com Apparel brand donating one pair of socks for every pair sold.	$30M /mo Estimated	—	Yield generating products +6	Crowdfunding Word of mouth +1	Ecommerce Shoppers +5		Founded 2013 · 312 people · $20K to start	58	Build this

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