Pete & Pedro
How I Started Pete & Pedro: A $6M/Year Men's Grooming Brand Featured On Shark Tank Twice
June 18th, 2021
Hello! Who are you and what business did you start?
Hi - I'm Aaron Marino, the founder of Pete & Pedro - a premium men's grooming brand. I have one of the biggest men's lifestyle channels on YouTube with 6M+ fans and also have a few other businesses as well including Tiege Hanley, Enemy, Menfluential Advertising Agency.
Pete & Pedro - my baby as I like to call it - is a Shark Tank featured brand. We target men in the 18-35 range (but it is much wider) looking to help guys boost their confidence by helping them look their best.
I've actually been on Shark Tank two times... one of the few! Pete & Pedro is focused on the men's grooming market and our core products are our hairstyling/haircare/fragrance products led by Putty, Salt, and REBEL.
