Digital Product

Digital Product Ideas

How people are going from 9 to 5 jobs to making $100k+/year by creating everything from courses, templates, and memberships, to communities.

Ask the data real businesses · real revenue · cited

Matching your filters

81 businesses

100% founder-reported, the rest researched

<$10K

$10K+

$50K+

$100K+

$1M+

Median revenue

$10K /mo

Middle half earn $5K – $60K/mo

How they grow

Business models

Showing 81 of 81 case studies

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Growth

ICP

Curly hair care blog

Blog and digital products for curly hair care and clean beauty

holisticenchilada.com

$8K /mo Reported

Personal finance education hub

Personal finance tips and courses for millennials.

millennialmoneyman.com

$200K /mo Reported

Personal finance blogging guide

Personal finance blog for earning, saving, and living smarter.

makingsenseofcents.com

$80K /mo Reported

Activity booklets for leaders

Activity booklets for youth leadership organizations.

leaderconnectingleaders.com

$5K /mo Reported

Solopreneur knowledge courses

Knowledge entrepreneur offering digital courses for solopreneurs

justinwelsh.me

$200K /mo Reported

Personal finance coaching platform

'Personal finance blog empowering millennial women.'

fitnancials.com

$10K /mo Reported

Eco-friendly bedding solution

Pun-based, eco-friendly eucalyptus bedding brand.

sheetsgiggles.com

$200K /mo Reported

Notion template shop

"Notion templates and productivity tools by Thomas Frank."

thomasjfrank.com

$200K /mo Reported

Custom hiking trip planners

Adventure hiking planning with digital guides and GPS mapping.

tmbtent.com

$4K /mo Reported

SEO backlink outreach tool

AI-powered backlink outreach tool for startups

backl.io

$5K /mo Reported

85,000 plr digital products

Membership platform for resellable digital content.

urbanplr.com

$10K /mo Reported

Blogging and affiliate resources

Una Vida Online: Tools and training for aspiring affiliate marketers.

unavidaonline.com

$20K /mo Reported

Startup go-to-market agency

Marketing agency that propels startups to $2M ARR.

crowdtamers.com

$10K /mo Reported

Online prenatal education courses

"Online courses for pregnancy, parenting, and home organization."

pullingcurls.com

$20K /mo Reported

Ready-to-go training materials

"90-minute corporate courseware for busy trainers."

justninety.com

$5K /mo Reported

Notion course mastery tool

Notion-based productivity courses for entrepreneurs.

weareokidoki.com

$40K /mo Reported

Crypto newsletter for beginners

Crypto education newsletter for novice investors.

coinsnacks.com

$30K /mo Reported

Branding kits for startups

Pre-made brand packages for startups.

indiebrands.io

$1K /mo Reported

3D design course for woodworkers

Online course for woodworkers mastering 3D design software.

sketchupforwoodworkers.com

$1K /mo Reported

Personal finance blogging guide

Personal finance blog offering money and blogging advice.

finsavvypanda.com

$20K /mo Reported

Marketing toolkit for realtors

"Digital marketing toolkit for real estate professionals."

coffeecontracts.com

$200K /mo Reported

Sneaker flipping opportunity alerts

Sneaker-flipping tips newsletter and community for resellers.

kickflips.co

$300K /mo Reported

Creative agency business guide

"Guide for Creatives Building Successful Agencies."

creativeagencybook.com

$500 /mo Reported

Digital marketing investment firm

Portfolio of web-based businesses and digital marketing services.

rejoinmedia.com

$40K /mo Reported

Idea	Revenue	Average Order Value ⓘ AOV figures are derived from founder interviews, published case studies, and our analysis of self-reported business metrics, and have not been independently verified by Starter Story.	Model	Growth	Customers	Tools	Details	Solo score A 0–100 estimate of how well-suited a business is to being run solo (or very lean). It blends team leanness, business model, growth channels, capital intensity, revenue per operator, tooling leverage and recency into one score. Higher = more solopreneur-friendly.
Curly hair care blog holisticenchilada.com Blog and digital products for curly hair care and clean beauty	$8K /mo Reported	$9-$17 per sale	Digital products +4	Affiliate program Email marketing +1	Women +3	+5	Founded 2017 · 2 people · $300 to start	72	Build this
Personal finance education hub millennialmoneyman.com Personal finance tips and courses for millennials.	$200K /mo Reported	$100-$130 per sale	Course +3	Advertising on social media Email marketing +1	Local Businesses Needin... +8	LO +61	Founded 2015 · 4 people · $5K to start	78	Build this
Personal finance blogging guide makingsenseofcents.com Personal finance blog for earning, saving, and living smarter.	$80K /mo Reported	$118-$250 per sale	Affiliate marketing +4	Affiliate program Word of mouth +1	Side Hustlers +3	CO +18	Founded 2011 · Solo founder · $100 to start	82	Build this
Activity booklets for leaders leaderconnectingleaders.com Activity booklets for youth leadership organizations.	$5K /mo Reported	—	Digital products +3	Affiliate program Word of mouth +1	Girl Scout Leaders +4	+28	Founded 2014 · Solo founder · $100 to start	78	Build this
Solopreneur knowledge courses justinwelsh.me Knowledge entrepreneur offering digital courses for solopreneurs	$200K /mo Reported	$150-$503 per sale	Course +4	Word of mouth Brand Authenticity +1	Solopreneurs +2	+14	Founded 2019 · Solo founder · $1K to start	89	Build this
Personal finance coaching platform fitnancials.com 'Personal finance blog empowering millennial women.'	$10K /mo Reported	—	Affiliate marketing +4	Email marketing SEO	Millennial Women +3	CO +16	Founded 2013 · Solo founder · $100 to start	79	Build this
Eco-friendly bedding solution sheetsgiggles.com Pun-based, eco-friendly eucalyptus bedding brand.	$200K /mo Reported	—	E-commerce +2	Word of mouth Advertising on social media +1	Eco-Friendly Product Co... +7	+5	Founded 2018 · 6 people · Denver, Colorado, USA, United States	62	Build this
Notion template shop thomasjfrank.com "Notion templates and productivity tools by Thomas Frank."	$200K /mo Reported	$149-$229 per sale	Digital products +5	Email marketing SEO +1	Content Creators +4	CO PR +33	Founded 2010 · 3 people · $5 to start	82	Build this
Custom hiking trip planners tmbtent.com Adventure hiking planning with digital guides and GPS mapping.	$4K /mo Reported	—	Digital guides +3	SEO Affiliate program +1	Hikers +5		Founded 2017 · 2 co-founders · $100 to start	71	Build this
SEO backlink outreach tool backl.io AI-powered backlink outreach tool for startups	$5K /mo Reported	—	Guide +2	Affiliate program Word of mouth +1	Startup Founders +2	PO	Founded 2023 · Solo founder · $500 to start	78	Build this
85,000 plr digital products urbanplr.com Membership platform for resellable digital content.	$10K /mo Reported	$25-$40 per sale	Membership +3	Affiliate program Email marketing +1	Digital Marketers +3	SI GO +4	Founded 2020 · Solo founder · $100 to start	68	Build this
Blogging and affiliate resources unavidaonline.com Una Vida Online: Tools and training for aspiring affiliate marketers.	$20K /mo Reported	$18-$25 per sale	Course +4	Advertising on social media Email marketing +1	Aspiring Affiliate Mark... +4	+53	Founded 2018 · Solo founder · $100 to start	78	Build this
Startup go-to-market agency crowdtamers.com Marketing agency that propels startups to $2M ARR.	$10K /mo Reported	$4500-$10000 per sale	Agency +4	Advertising on social media Email marketing +1	Startup Founders +2	FI +2	Founded 2021 · 4 people · Built in 58 days	64	Build this
Online prenatal education courses pullingcurls.com "Online courses for pregnancy, parenting, and home organization."	$20K /mo Reported	—	Online courses +2	Affiliate program Direct sales +1	Parents +2	+13	Founded 2005 · 2 people · Built in 3200 days	71	Build this
Ready-to-go training materials justninety.com "90-minute corporate courseware for busy trainers."	$5K /mo Reported	$1500 per sale	Digital product +5	Word of mouth Email marketing +1	Professional Trainers +2	+13	Founded 2022 · Solo founder · $20K to start	76	Build this
Notion course mastery tool weareokidoki.com Notion-based productivity courses for entrepreneurs.	$40K /mo Reported	—	Course +2	Affiliate program Word of mouth +1	Entrepreneurs +2	CO +5	Founded 2019 · 2 people · Built in 90 days	82	Build this
Crypto newsletter for beginners coinsnacks.com Crypto education newsletter for novice investors.	$30K /mo Reported	$35-$100 per sale	Affiliate marketing +2	Word of mouth Pay Per Click Advertising +1	Novice Investors +2	+1	Founded 2017 · 3 people · $500 to start	73	Build this
Branding kits for startups indiebrands.io Pre-made brand packages for startups.	$1K /mo Reported	—	Digital product +6	Advertising on social media Email marketing +1	Startup Founders +6	NE +1	Founded 2021 · 2 co-founders · $400 to start	70	Build this
3D design course for woodworkers sketchupforwoodworkers.com Online course for woodworkers mastering 3D design software.	$1K /mo Reported	$250-$400 per sale	Course +2	SEO	Woodworkers +2	ME	Solo founder · $8K to start · Built in 365 days	65	Build this
Personal finance blogging guide finsavvypanda.com Personal finance blog offering money and blogging advice.	$20K /mo Reported	—	Affiliate marketing +4	Email marketing SEO +1	Side Hustlers +3	CO	Founded 2017 · 2 people · $200 to start	80	Build this
Marketing toolkit for realtors coffeecontracts.com "Digital marketing toolkit for real estate professionals."	$200K /mo Reported	$50-$54 per sale	Subscription +2	Word of mouth Advertising on social media +1	Real Estate Agents +1	+17	Founded 2021 · 3 people · $500 to start	76	Build this
Sneaker flipping opportunity alerts kickflips.co Sneaker-flipping tips newsletter and community for resellers.	$300K /mo Reported	$1041-$2083 per sale	Newsletter +3	Word of mouth Referral Program +1	Individuals Interested ... +6	CA CO +16	Founded 2021 · 4 people · Buffalo, NY, USA, United States	74	Build this
Creative agency business guide creativeagencybook.com "Guide for Creatives Building Successful Agencies."	$500 /mo Reported	—	Guide +2	Word of mouth SEO +1	Freelancers +5		Founded 2019 · Solo founder · $2K to start	67	Build this
Digital marketing investment firm rejoinmedia.com Portfolio of web-based businesses and digital marketing services.	$40K /mo Reported	$2-$4 per sale	Affiliate +7	Email marketing SEO +1	Job Seekers +3	+3	Founded 2019 · 5 people · $50K to start	65	Build this

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Idea	Revenue
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