Digital Product

Digital Product Ideas

How people are going from 9 to 5 jobs to making $100k+/year by creating everything from courses, templates, and memberships, to communities.

Ask the data real businesses · real revenue · cited

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5 businesses

60% founder-reported, the rest researched

<$10K

$10K+

$50K+

$100K+

$1M+

Median revenue

$20K /mo

Middle half earn $10K – $20K/mo

How they grow

Business models

Showing 5 case studies

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Creator commerce platform

Platform for creators to sell digital products

gumroad.com

$900K /mo Estimated

Creator launch strategy tool

Cohort-based courses for public product launches.

smallschool.is

$4K /mo Reported

Graphic design resource library

Graphic design library for creators and entrepreneurs.

designious.com

$20K /mo Reported

Game design resource hub

Podcast and community for board game designers.

boardgamedesignlab.com

$10K /mo Reported

Self-published career guide

Online community and resources for unconventional career paths

pathlesspath.com

$20K /mo Estimated

Idea	Revenue	Average Order Value ⓘ AOV figures are derived from founder interviews, published case studies, and our analysis of self-reported business metrics, and have not been independently verified by Starter Story.	Model	Growth	Customers	Tools	Details	Solo score A 0–100 estimate of how well-suited a business is to being run solo (or very lean). It blends team leanness, business model, growth channels, capital intensity, revenue per operator, tooling leverage and recency into one score. Higher = more solopreneur-friendly.
Creator commerce platform gumroad.com Platform for creators to sell digital products	$900K /mo Estimated	$10-$30 per sale	Per meal +14	Affiliate program Email marketing +1	Creators +2		Founded 2011 · 17 people · Built in 2 days	68	Build this
Creator launch strategy tool smallschool.is Cohort-based courses for public product launches.	$4K /mo Reported	—	Cohort based course +3	Word of mouth Email marketing +1	Creators +3	CO LO	Founded 2021 · Solo founder · $200 to start	77	Build this
Graphic design resource library designious.com Graphic design library for creators and entrepreneurs.	$20K /mo Reported	$60-$108 per sale	Membership +3	Affiliate program Word of mouth +1	Graphic Designers +3	FA +1	Founded 2008 · 2 people · Built in 30 days	60	Build this
Game design resource hub boardgamedesignlab.com Podcast and community for board game designers.	$10K /mo Reported	—	Podcast +7	Word of mouth Facebook Community +1	Board Game Designers +8	+3	Founded 2016 · Solo founder · $300 to start	73	Build this
Self-published career guide pathlesspath.com Online community and resources for unconventional career paths	$20K /mo Estimated	—	Subscription +2	Organic social media Email List Growth +1	Aspiring Entrepreneurs +7	SU +3	Founded 2017 · Solo founder · $7K to start	85	Build this

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