Digital Product

Digital Product Ideas

How people are going from 9 to 5 jobs to making $100k+/year by creating everything from courses, templates, and memberships, to communities.

Ask the data real businesses · real revenue · cited

Matching your filters

11 businesses

100% founder-reported, the rest researched

<$10K

$10K+

$50K+

$100K+

$1M+

Median revenue

$10K /mo

Middle half earn $4K – $200K/mo

How they grow

Business models

Showing 11 case studies

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Growth

ICP

Natural skincare essentials

Chemical-free skincare solutions for the whole family.

raganaturals.com

$10K /mo Reported

Spiral featherboard system

Spiral featherboard for safer, precise woodworking cuts.

featherboards.com

$20K /mo Reported

Practical baby products brand

Practical baby products simplifying parenthood for busy parents.

parkerbaby.com

$500K /mo Reported

Female-focused nootropic supplement

Female-focused nootropics enhancing mind wellness and productivity.

wearefredi.com

$4K /mo Reported

Matcha energy supplement pills

Matcha supplement capsules for clean, natural energy.

ayosupplements.com

$5K /mo Reported

Craft granola for you

Craft Granola for Health-Conscious Snackers

birdseedforhumans.com

$8K /mo Reported

Affordable bike tools online

Affordable, high-quality bike tools for all cyclists.

probiketool.com

$800K /mo Reported

Esl learning card games

"Engaging ESL tools with Phrase It™ games."

eslwithpurpose.com

$2K /mo Reported

Natural emu oil products

Emu oil skincare products for all ages.

emujoy.com

$30K /mo Reported

Penny art kit creator

"Create Lincoln portraits using 846 unique pennies."

pennyportrait.com

$500 /mo Reported

Korean flavor sauce brand

Korean-inspired sauces and snacks for food enthusiasts.

kpopfoods.com

$200K /mo Reported

Idea	Revenue	Average Order Value ⓘ AOV figures are derived from founder interviews, published case studies, and our analysis of self-reported business metrics, and have not been independently verified by Starter Story.	Model	Growth	Customers	Tools	Details	Solo score A 0–100 estimate of how well-suited a business is to being run solo (or very lean). It blends team leanness, business model, growth channels, capital intensity, revenue per operator, tooling leverage and recency into one score. Higher = more solopreneur-friendly.
Natural skincare essentials raganaturals.com Chemical-free skincare solutions for the whole family.	$10K /mo Reported	—	E-commerce +2	Advertising on social media Pay Per Click Advertising +1	Parents +3	+1	Founded 2017 · 2 people · $5K to start	61	Build this
Spiral featherboard system featherboards.com Spiral featherboard for safer, precise woodworking cuts.	$20K /mo Reported	—	E-commerce +2	Affiliate program Word of mouth	Woodworkers +3	+11	Founded 2016 · Solo founder · $50K to start	63	Build this
Practical baby products brand parkerbaby.com Practical baby products simplifying parenthood for busy parents.	$500K /mo Reported	—	E-commerce +1	Word of mouth Advertising on social media +1	Parents +2	+61	Founded 2015 · 2 people · $2K to start	76	Build this
Female-focused nootropic supplement wearefredi.com Female-focused nootropics enhancing mind wellness and productivity.	$4K /mo Reported	—	E-commerce +3	Affiliate program Word of mouth +1	Women +2	+28	Founded 2020 · 2 people · $100K to start	52	Build this
Matcha energy supplement pills ayosupplements.com Matcha supplement capsules for clean, natural energy.	$5K /mo Reported	—	E-commerce +1	Advertising on social media Direct sales +1	Health-Conscious Consumers +1		Founded 2019 · Solo founder · Chicago, Illinois, USA, United States	62	Build this
Craft granola for you birdseedforhumans.com Craft Granola for Health-Conscious Snackers	$8K /mo Reported	—	E-commerce +3	Advertising on social media Direct sales +1	Health-Conscious Consumers +2	+23	Founded 2017 · Solo founder · Bend, Oregon, USA, United States	58	Build this
Affordable bike tools online probiketool.com Affordable, high-quality bike tools for all cyclists.	$800K /mo Reported	—	E-commerce +2	SEO Organic social media +1	Cyclists of All Abilities +8		Founded 2015 · 2 people · Marlow Bottom, England, United Kingdom, United Kingdom	65	Build this
Esl learning card games eslwithpurpose.com "Engaging ESL tools with Phrase It™ games."	$2K /mo Reported	—	Physical products +3	Word of mouth Advertising on social media +1	Educators Using 3D Prin... +9	+26	Founded 2017 · Solo founder · Fort Collins, Colorado, USA, United States	64	Build this
Natural emu oil products emujoy.com Emu oil skincare products for all ages.	$30K /mo Reported	—	E-commerce +3	Word of mouth Email marketing +1	Moms with Young Childre... +7	+26	Founded 2014 · Solo founder · $5K to start	77	Build this
Penny art kit creator pennyportrait.com "Create Lincoln portraits using 846 unique pennies."	$500 /mo Reported	—	Physical product +3	SEO	Coin Collectors and Num... +10	+21	Founded 2008 · Solo founder · $2K to start	50	Build this
Korean flavor sauce brand kpopfoods.com Korean-inspired sauces and snacks for food enthusiasts.	$200K /mo Reported	—	E-commerce +3	Direct sales Email marketing +1	Kickstarter Backers for... +8	+37	Founded 2017 · 5 people · Los Angeles, California, USA, United States	58	Build this

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Idea	Revenue
Crm marketing attri...	$100K/mo
No-code Airtable AP...	$20K/mo
Pdf bank statement ...	$40K/mo
Ai music video gene...	$20K/mo