Researched profile. Starter Story's AI research system compiled this page from 13 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
How Pretty Arrow makes money
Monetization →Pretty Arrow sells budgeting spreadsheet templates and printables, including Google Sheets and Excel budget templates, through its shop. The business has sold over 29,000 spreadsheets since launching in 2021, priced at roughly $7 to $25 per product. Revenue comes from one-time sales of these digital downloads, and the owner has also been asked about licensing resellable versions and charging fees for custom spreadsheets, though no such arrangement is confirmed for this business.
How Pretty Arrow grew
Growth →Pretty Arrow grew by leaning into keyword research and crafting SEO-friendly listings, and it promoted its shop through targeted email marketing and Facebook ads. The business has sold over 29,000 spreadsheets and has grown through email marketing and Facebook ads.
Tools they use 9
Tools →
Facebook Ads
Etsy
Shopify
Canva
Medium
Pinterest
E
eRank
T
TubeBuddy
E
Excel
Founder
Founders →
Key facts
- Website
- prettyarrow.com
- Category
- Finance
- Customers
- B2B & B2C
- Founded
- 2021 · 5 years ago
- Makes money via
- One-time / lifetime deals, Affiliate / referral commissions +3
- Sources
- 13 public sources
Sources 13
Sources →Each sourced figure on this page is a verbatim quote from a public source. Hover the marker to preview it, click to read it in context.
