How We Started A Niche Business For Ballroom Dancers And Pivoted When Our Industry Shut Down
Hello! Who are you and what business did you start?
My name is Duffy Betterton and I am the co-owner of Dance Dress Couture. My mother, Debi Camp, is my business partner. We sell ballroom dance dresses and dancewear to the ballroom competitive industry.
We recently launched a new service called The Ballroom Box. It is a quarterly subscription box targeted to the same audience.
What's your backstory and how did you come up with the idea?
Our story started five years ago. As competitive amateur dancers, we admired the beautiful and expensive dresses created for dancers. My background as a web designer led us to create a website for dancers to list their dresses for sale on consignment. We had great responses from both consignors and customers ready to buy these beautiful...
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
