Digital Product

Digital Product Ideas

How people are going from 9 to 5 jobs to making $100k+/year by creating everything from courses, templates, and memberships, to communities.

Ask the data real businesses · real revenue · cited

Matching your filters

7 businesses

100% founder-reported, the rest researched

<$10K

$10K+

$50K+

$100K+

$1M+

Median revenue

$10K /mo

Middle half earn $2K – $20K/mo

How they grow

Business models

Showing 7 case studies

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Growth

ICP

Handmade custom chef knives

Artisan hand-forged knives crafted in Austin.

humbleblades.com

$2K /mo Reported

Handmade flower jewelry

Handmade resin jewelry with real flowers.

etsy.com

$1K /mo Reported

Custom logo bling pendants

Custom wooden pendants crafted from logos.

bigheadcustom.com

$10K /mo Reported

Custom letterpress stationery

Boutique letterpress studio crafting custom stationery and design.

raghaus.com

$30K /mo Reported

Sustainable paper reuse notebook

Eco-friendly notebook using your recycled paper.

papersaver.com.au

$6K /mo Reported

Handmade timepieces from history

Handmade watches crafted from reclaimed historical materials.

novowatch.com

$20K /mo Reported

Hand-dyed puppet fabric

Hand-dyed fabrics for professional puppet builders.

puppetpelts.com

$10K /mo Reported

Idea	Revenue	Average Order Value ⓘ AOV figures are derived from founder interviews, published case studies, and our analysis of self-reported business metrics, and have not been independently verified by Starter Story.	Model	Growth	Customers	Tools	Details	Solo score A 0–100 estimate of how well-suited a business is to being run solo (or very lean). It blends team leanness, business model, growth channels, capital intensity, revenue per operator, tooling leverage and recency into one score. Higher = more solopreneur-friendly.
Handmade custom chef knives humbleblades.com Artisan hand-forged knives crafted in Austin.	$2K /mo Reported	—	Custom orders +1	Word of mouth Direct sales +1	Home Cooks +3		Founded 2015 · Solo founder · $5K to start	57	Build this
Handmade flower jewelry etsy.com Handmade resin jewelry with real flowers.	$1K /mo Reported	—	E-commerce +2	Word of mouth Advertising on social media +1	Gift Buyers +4	+11	Founded 2015 · 2 people · Miami, Florida, USA, United States	57	Build this
Custom logo bling pendants bigheadcustom.com Custom wooden pendants crafted from logos.	$10K /mo Reported	—	Custom orders +1	Word of mouth Direct sales +1	Rappers +4	+11	Founded 2012 · 3 people · $100 to start	60	Build this
Custom letterpress stationery raghaus.com Boutique letterpress studio crafting custom stationery and design.	$30K /mo Reported	—	Custom orders +2	Affiliate program Outsourcing	Wedding Planners +3	+1	Founded 2015 · 2 people · $30K to start	66	Build this
Sustainable paper reuse notebook papersaver.com.au Eco-friendly notebook using your recycled paper.	$6K /mo Reported	—	E-commerce +2	Advertising on social media Email marketing +1	Environmentally Conscio... +8	+38	Founded 2015 · Solo founder · Melbourne VIC, Australia, Australia	66	Build this
Handmade timepieces from history novowatch.com Handmade watches crafted from reclaimed historical materials.	$20K /mo Reported	—	E-commerce +2	Word of mouth Direct sales +1	Watch Enthusiasts Inter... +5	+16	Founded 2011 · Solo founder · $5K to start	75	Build this
Hand-dyed puppet fabric puppetpelts.com Hand-dyed fabrics for professional puppet builders.	$10K /mo Reported	—	E-commerce +2	Word of mouth Advertising on social media +1	Professional Puppet Bui... +5		Founded 2013 · 2 people · Las Vegas, Nevada, USA, United States	62	Build this

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Idea	Revenue
Crm marketing attri...	$100K/mo
No-code Airtable AP...	$20K/mo
Pdf bank statement ...	$40K/mo
Ai music video gene...	$20K/mo