Digital Product

Digital Product Ideas

How people are going from 9 to 5 jobs to making $100k+/year by creating everything from courses, templates, and memberships, to communities.

Ask the data real businesses · real revenue · cited

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27 businesses

96% founder-reported, the rest researched

<$10K

$10K+

$50K+

$100K+

$1M+

Median revenue

$10K /mo

Middle half earn $2K – $200K/mo

How they grow

Business models

Showing 27 of 27 case studies

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Pregnancy and parenting blog

Pregnancy and parenting website selling online prenatal courses

pullingcurls.com

$20K /mo Reported

Online writing courses for kids

Online academy offering writing courses for youth.

teacherjade.com

$10K /mo Reported

Mental model flashcards

"Mental model flashcards for better decision-making."

wisecharlie.com

$500 /mo Reported

Custom medical awareness tags

Customizable medical and allergy awareness tags for bags.

medicalbagtags.com

$500 /mo Reported

Premium planning journals

Handmade planners and journals for goal-driven lifestyles.

sephcrafts.com

$200 /mo Reported

Natural skincare essentials

Chemical-free skincare solutions for the whole family.

raganaturals.com

$10K /mo Reported

Hands-on steams education kits

Tech-driven STEAM educational kits and platform for kids.

upbrainery.com

$90K /mo Reported

Home organizing service

Home organizing services for overwhelmed families.

lessismoreorganizers.com

$20K /mo Reported

Parenting skills training course

Digital parenting course teaching family self-governance skills.

teachingselfgovernment.com

$10K /mo Reported

Stuffed animal gift service

E-commerce brand sending stuffed animal care packages.

sendafriend.co

$800K /mo Reported

Ride-on suitcase for kids

Ride-on suitcases combining fun and functionality for kids.

trunki.co.uk

$1M /mo Reported

2-in-1 breath and hand spray

All-natural spray for fresh breath and hands.

spretzme.com

$1K /mo Reported

Suction plate for toddlers

"Child-resistant plates for tantrum-free meals."

prodigikids.com

$4K /mo Reported

Practical baby products brand

Practical baby products simplifying parenthood for busy parents.

parkerbaby.com

$500K /mo Reported

Vegan kids' footwear brand

Vegan outdoor footwear for active kids.

stonz.com

$300K /mo Reported

Fashion-forward kids' clothing

Affordable kids' fashion through e-commerce.

baileysblossoms.com

$800K /mo Reported

Sustainable paper reuse notebook

Eco-friendly notebook using your recycled paper.

papersaver.com.au

$6K /mo Reported

Educational tooth fairy kits

Educational tooth fairy kits sparking global curiosity in children.

passport4change.com

$8K /mo Reported

Children's book publishing platform

Children's books introducing physics through imagination.

finnandremy.com

$2K /mo Reported

Mindful kids' clothing line

"Yoga-inspired ethical kids' clothing line."

satnambabe.com

$500 /mo Reported

Natural emu oil products

Emu oil skincare products for all ages.

emujoy.com

$30K /mo Reported

Kids' emotional wellness tools

Children's stress-management resources for healthy coping skills.

copingskillsforkids.com

$20K /mo Reported

Punny food-themed merchandise

"Punny food-themed apparel for U.S. state enthusiasts."

foodnitedstates.com

$5K /mo Reported

Penny art kit creator

"Create Lincoln portraits using 846 unique pennies."

pennyportrait.com

$500 /mo Reported

Idea	Revenue	Average Order Value ⓘ AOV figures are derived from founder interviews, published case studies, and our analysis of self-reported business metrics, and have not been independently verified by Starter Story.	Model	Growth	Customers	Tools	Details	Solo score A 0–100 estimate of how well-suited a business is to being run solo (or very lean). It blends team leanness, business model, growth channels, capital intensity, revenue per operator, tooling leverage and recency into one score. Higher = more solopreneur-friendly.
Pregnancy and parenting blog pullingcurls.com Pregnancy and parenting website selling online prenatal courses	$20K /mo Reported	—	Online courses +2	Affiliate program Direct sales +1	Parents +2	+13	Founded 2005 · 2 people · Built in 3200 days	71	Build this
Online writing courses for kids teacherjade.com Online academy offering writing courses for youth.	$10K /mo Reported	$25-$79 per sale	Online courses +4	Word of mouth Facebook Community +1	Parents +3	CO +24	Founded 2020 · Solo founder · $50 to start	77	Build this
Mental model flashcards wisecharlie.com "Mental model flashcards for better decision-making."	$500 /mo Reported	—	Physical product +1	Affiliate program Word of mouth +1	Learners +3	BU	Solo founder · $10K to start · Chicago, United States	50	Build this
Custom medical awareness tags medicalbagtags.com Customizable medical and allergy awareness tags for bags.	$500 /mo Reported	—	Product sales +1	Word of mouth Advertising on social media +1	Parents +4	+17	Founded 2018 · Solo founder · $3K to start	60	Build this
Premium planning journals sephcrafts.com Handmade planners and journals for goal-driven lifestyles.	$200 /mo Reported	—	E-commerce +1	Word of mouth Email marketing +1	Teachers +5	+11	Founded 2020 · Solo founder · $100 to start	68	Build this
Natural skincare essentials raganaturals.com Chemical-free skincare solutions for the whole family.	$10K /mo Reported	—	E-commerce +2	Advertising on social media Pay Per Click Advertising +1	Parents +3	+1	Founded 2017 · 2 people · $5K to start	61	Build this
Hands-on steams education kits upbrainery.com Tech-driven STEAM educational kits and platform for kids.	$90K /mo Reported	—	Subscription +5	Word of mouth Advertising on social media +1	Parents +5	AD +52	Founded 2020 · 55 people · $500K to start	54	Build this
Home organizing service lessismoreorganizers.com Home organizing services for overwhelmed families.	$20K /mo Reported	—	Consulting +2	Word of mouth Advertising on social media +1	Families +2		Founded 2010 · 2 people · $2K to start	57	Build this
Parenting skills training course teachingselfgovernment.com Digital parenting course teaching family self-governance skills.	$10K /mo Reported	—	Digital course +3	Word of mouth Direct sales	Parents +3		Founded 2008 · Solo founder · $6K to start	61	Build this
Stuffed animal gift service sendafriend.co E-commerce brand sending stuffed animal care packages.	$800K /mo Reported	—	E-commerce +2	Word of mouth Advertising on social media +1	Gift Givers +4	+7	Founded 2018 · 20 people · $1K to start	68	Build this
Ride-on suitcase for kids trunki.co.uk Ride-on suitcases combining fun and functionality for kids.	$1M /mo Reported	—	E Commerce +3	Word of mouth Direct sales	Parents +1		Founded 2006 · 80 people · $20K to start	56	Build this
2-in-1 breath and hand spray spretzme.com All-natural spray for fresh breath and hands.	$1K /mo Reported	—	E-commerce +2	Word of mouth Advertising on social media	General Consumers +5	+1	Founded 2015 · 3 people · $5K to start	56	Build this
Suction plate for toddlers prodigikids.com "Child-resistant plates for tantrum-free meals."	$4K /mo Reported	—	E-commerce +1	Word of mouth Advertising on social media +1	Parents +2	+18	Founded 2016 · Solo founder · $400K to start	50	Build this
Practical baby products brand parkerbaby.com Practical baby products simplifying parenthood for busy parents.	$500K /mo Reported	—	E-commerce +1	Word of mouth Advertising on social media +1	Parents +2	+61	Founded 2015 · 2 people · $2K to start	76	Build this
Vegan kids' footwear brand stonz.com Vegan outdoor footwear for active kids.	$300K /mo Reported	—	E-commerce +1	Word of mouth Direct sales +1	Parents +3	+37	Founded 2004 · 7 people · $200K to start	49	Build this
Fashion-forward kids' clothing baileysblossoms.com Affordable kids' fashion through e-commerce.	$800K /mo Reported	—	E-commerce +1	Advertising on social media Email marketing	Mothers +2		Founded 2009 · 35 people · Rhome, Texas, USA, United States	55	Build this
Sustainable paper reuse notebook papersaver.com.au Eco-friendly notebook using your recycled paper.	$6K /mo Reported	—	E-commerce +2	Advertising on social media Email marketing +1	Environmentally Conscio... +8	+38	Founded 2015 · Solo founder · Melbourne VIC, Australia, Australia	66	Build this
Educational tooth fairy kits passport4change.com Educational tooth fairy kits sparking global curiosity in children.	$8K /mo Reported	—	E-commerce +2	Advertising on social media SEO +1	Parents of Young Childr... +6	+14	Founded 2014 · 2 people · Fresno, California, USA, United States	58	Build this
Children's book publishing platform finnandremy.com Children's books introducing physics through imagination.	$2K /mo Reported	—	Print on demand +7	Press Advertising on social media +1	Parents of Young Childr... +12	+17	Founded 2017 · Solo founder · $1K to start	74	Build this
Mindful kids' clothing line satnambabe.com "Yoga-inspired ethical kids' clothing line."	$500 /mo Reported	—	E-commerce +2	Press Affiliate program +1	Moms Looking for Unique... +6		Founded 2016 · Solo founder · New York, New York, USA, United States	57	Build this
Natural emu oil products emujoy.com Emu oil skincare products for all ages.	$30K /mo Reported	—	E-commerce +3	Word of mouth Email marketing +1	Moms with Young Childre... +7	+26	Founded 2014 · Solo founder · $5K to start	77	Build this
Kids' emotional wellness tools copingskillsforkids.com Children's stress-management resources for healthy coping skills.	$20K /mo Reported	—	E-commerce +5	Email marketing Press +1	Parents of Young Childr... +14	CO +25	Founded 2016 · Solo founder · Massachusetts, USA, United States	64	Build this
Punny food-themed merchandise foodnitedstates.com "Punny food-themed apparel for U.S. state enthusiasts."	$5K /mo Reported	—	E-commerce +1	Organic social media Email List Growth +1	Individuals Interested ... +6	+1	Founded 2017 · Solo founder · New Jersey, USA, United States	63	Build this
Penny art kit creator pennyportrait.com "Create Lincoln portraits using 846 unique pennies."	$500 /mo Reported	—	Physical product +3	SEO	Coin Collectors and Num... +10	+21	Founded 2008 · Solo founder · $2K to start	50	Build this

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Idea	Revenue
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