Digital Product

Digital Product Ideas

How people are going from 9 to 5 jobs to making $100k+/year by creating everything from courses, templates, and memberships, to communities.

Ask the data real businesses · real revenue · cited

Matching your filters

5 businesses

100% founder-reported, the rest researched

<$10K

$10K+

$50K+

$100K+

$1M+

Median revenue

$5K /mo

Middle half earn $4K – $10K/mo

How they grow

Business models

Showing 5 case studies

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Growth

ICP

Activity booklets for leaders

Activity booklets for youth leadership organizations.

leaderconnectingleaders.com

$5K /mo Reported

Debt management education platform

Online financial education for debt-strapped first responders.

arrestyourdebt.com

$4K /mo Reported

Gluten-free recipe blog

Craft and recipe blog with an Etsy handmade shop.

theresahealey.com

$1K /mo Reported

Printable sewing patterns shop

DIY sewing patterns and tutorials for creative women.

creativefashionblog.com

$10K /mo Reported

Personal finance blog

Personal finance blog and digital products shop for families

thesavvycouple.com

$20K /mo Reported

Idea	Revenue	Average Order Value ⓘ AOV figures are derived from founder interviews, published case studies, and our analysis of self-reported business metrics, and have not been independently verified by Starter Story.	Model	Growth	Customers	Tools	Details	Solo score A 0–100 estimate of how well-suited a business is to being run solo (or very lean). It blends team leanness, business model, growth channels, capital intensity, revenue per operator, tooling leverage and recency into one score. Higher = more solopreneur-friendly.
Activity booklets for leaders leaderconnectingleaders.com Activity booklets for youth leadership organizations.	$5K /mo Reported	—	Digital products +3	Affiliate program Word of mouth +1	Girl Scout Leaders +4	+28	Founded 2014 · Solo founder · $100 to start	78	Build this
Debt management education platform arrestyourdebt.com Online financial education for debt-strapped first responders.	$4K /mo Reported	—	Blogging +3	Word of mouth SEO +1	First Responders +3		Founded 2018 · Solo founder · $500 to start	73	Build this
Gluten-free recipe blog theresahealey.com Craft and recipe blog with an Etsy handmade shop.	$1K /mo Reported	—	Blogging +2	Word of mouth Advertising on social media +1	Crafters +5	+32	Founded 2017 · Solo founder · $400 to start	70	Build this
Printable sewing patterns shop creativefashionblog.com DIY sewing patterns and tutorials for creative women.	$10K /mo Reported	—	Digital Products & Courses +7	Advertising on social media Email marketing +1	Creative Women +4	+3	Founded 2018 · Solo founder · $50 to start	75	Build this
Personal finance blog thesavvycouple.com Personal finance blog and digital products shop for families	$20K /mo Reported	—	Blogging +8	Outsourcing Partnerships +1	Families +8	CO +44	Founded 2016 · 2 people · $500 to start	67	Build this

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Idea	Revenue
Crm marketing attri...	$100K/mo
No-code Airtable AP...	$20K/mo
Pdf bank statement ...	$40K/mo
Ai music video gene...	$20K/mo