Plug and Law

How Erika Kullberg Quit a Corporate Job and Built A 30K/Month Digital Business

Erika Kullberg
Founder, Plug and Law
$30K
revenue/mo
1
Founders
1
Employees
Plug and Law
from
started August 2019
$30,000
revenue/mo
1
Founders
1
Employees
market size
$66B
avg revenue (monthly)
$208K
starting costs
$11.7K
gross margin
90%
time to build
210 days
growth channels
Organic social media
business model
Subscriptions
time investment
Full time
pros & cons
39 Pros & Cons
Discover what tools recommends to grow your business!
Discover what books Erika recommends to grow your business!
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Monthly Revenue
$30K
Score
96 ๐Ÿ”ฅ
Founders
1
Employees
1 (est.)
Monthly Traffic
31,700
Gross Margin
95%
Profitable
Yes
Year Started
2019
Customer
B2B & B2C
Revenue Per Visitor
$0.95

Who is Erika Kullberg?

Erika Kullberg is a well-respected attorney and expert in personal finance, boasting an impressive social media following of more than 21 million.

She has been featured in popular publications like Inc. Magazine, CNBC, U.S. News & World Report, and Business Insider.

Furthermore, Kullberg hosts a weekly podcast named Erika Taught Me, where she interviews a new guest each week, sharing their personal finance tips and advice.nce tips and advice.

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What problem does Plug and Law solve?

The process of hiring an attorney to create a legal template can be both time-consuming and expensive.

How did Erika come up with the idea for Plug and Law?

Besides the horrible work schedule, she didnโ€™t like helping the โ€œbig corporationsโ€ make money as a lawyer and wanted to be able to make a difference.

After leaving her day job, she started Plug And Law, a legal tech company helping to fill a huge gap in the market and making legal knowledge more accessible.

How did Erika build the initial version of Plug and Law?

Erika Kullberg has always been passionate about teaching people about law and personal finance.

She created a YouTube channel to share her knowledge and began posting videos about quitting her corporate job.

Her videos quickly went viral, and she grew her channel to over 180,000 subscribers.

While building her YouTube channel, she leveraged her legal expertise and founded Plug and Law.

She created several ready-to-use legal templates for business owners, providing a quick alternative for those who didnโ€™t have the time to meet with legal experts physically.

To date, she spends an hour a week keeping things up to date.

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What was the growth strategy for Plug and Law and how did they scale?

Erika has built a huge audience by consistently creating video content that goes viral. She balances evergreen videos with trendy topics. She got 5M TikTok followers in just one month.

What's the pricing strategy for Plug and Law?

The course "Mastering YouTube for the Busy Professional" is priced at $497. Additionally, she sells a productized service that offers ready-to-use legal document templates for $97.

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More about Plug and Law:

Who is the owner of Plug and Law?

Erika Kullberg is the founder of Plug and Law.

When did Erika Kullberg start Plug and Law?

2019

What is Erika Kullberg's net worth?

Erika Kullberg's business makes an average of $30K/month.

How much money has Erika Kullberg made from Plug and Law?

Erika Kullberg started the business in 2019, and currently makes an average of $360K/year.

Want to start a legal consulting business? Learn more โžœ