Researched profile. Starter Story's AI research system compiled this page from 4 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
How The Holistic Enchilada makes money
Monetization →The Holistic Enchilada earns most of its income from display ads and affiliate marketing, with 49% of 2022 income from display ads and 28% from affiliate income so far. It also sells digital products, including three ebooks and a membership course on caring for curly and wavy hair, with one ebook discounted as a tripwire offer and paired with a $5 order bump. The membership was charged at $29 a month on a cancellable basis, and sponsored posts and videos from brands are earned but described as rare.
How The Holistic Enchilada grew
Growth →The Holistic Enchilada grew largely through organic search traffic, with SEO described as its main channel after the owner took an SEO course in 2019 and saw traffic increase within months. Early traffic came mostly from Pinterest, where a curly hair post went viral, and a small Pinterest ad campaign of about $1 a day was also used to boost popular posts. The owner also grew an email list from about 150 subscribers to 10,000 in 2019 by emailing subscribers and promoting a sign-up guide, and later used that list to launch digital products and sell them through email marketing.
Founder
Founders →
Key facts
- Website
- holisticenchilada.com
- Category
- Beauty & Personal Care
- Customers
- B2C
- Founded
- 2017 · 9 years ago
- Makes money via
- Affiliate / referral commissions, Sponsorships & partnerships +5
- Sources
- 4 public sources
Sources 4
Sources →2 podcasts · 1 Case study · 1 Web page
Each sourced figure on this page is a verbatim quote from a public source. Hover the marker to preview it, click to read it in context.
