Cup of Coffee

I Started A $200K/Year Baseball Newsletter On Substack [10K+ Subscribers]

June 7th, 2022

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Craig Calcaterra

Founder, Cup of Coffee

$18.4K

revenue/mo

Founders

Employees

Cup of Coffee

cupofcoffee.substack.com

from New Albany, OH

started August 2020

$18,400

revenue/mo

Founders

Employees

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Hello! Who are you and what business did you start?

I’m Craig Calcaterra, the founder, writer, and editor of the daily baseball and culture Substack newsletter Cup of Coffee. I publish five days a week, with each newsletter going out to subscribers no later than 7 AM Eastern time.

The newsletter contains a full digest of every bit of significant news in Major League Baseball, aimed at bringing baseball fans up to date on everything they need to know in the sport by the time they’ve had their first cup of coffee. In addition to baseball, the newsletter contains a hefty dose of analysis and commentary on pop culture, media criticism, technology, some politics and other current events, and other things.

I have a paid and unpaid tier of subscribers, with one free newsletter published each week. There are just under 10,500 total subscribers, over 3,300 of who pay for either monthly ($6) or annual ($65) subscriptions. The average monthly revenue is around $18,400 and growing.