Digital Product

Digital Product Ideas

How people are going from 9 to 5 jobs to making $100k+/year by creating everything from courses, templates, and memberships, to communities.

Ask the data real businesses · real revenue · cited

Matching your filters

17 businesses

88% founder-reported, the rest researched

<$10K

$10K+

$50K+

$100K+

$1M+

Median revenue

$30K /mo

Middle half earn $10K – $60K/mo

How they grow

Business models

Showing 17 of 17 case studies

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Growth

ICP

Daily baseball digest newsletter

Daily baseball and culture digest newsletter.

cupofcoffee.substack.com

$20K /mo Reported

BBE Insider is a exam preparation platform for the WU Vienna BBE entrance exam

bbe-insider.com

$20K /mo Reported

Editable legal document tool

Editable legal document generator for non-tech-savvy users.

templatesgo.com

$1K /mo Reported

Free stock photo website

Free stock photos from photographer Viktor Hanacek.

picjumbo.com

$10K /mo Reported

Donation-based course platform

Donation-based online courses for healthier, mindful living.

hyls.ru

$40K /mo Reported

Custom family cookbook builder

Custom cookbook creation for preserving cherished food memories.

heritagecookbook.com

$60K /mo Reported

Frontend coding challenge platform

Real coding projects for aspiring developers

frontendmentor.io

$30K /mo Reported

Mindfulness-based test prep software

Mindfulness-based test prep platform for students.

granite-education.com

$30K /mo Reported

Dating and relationship coaching

Dating and relationship coaching for men.

patstedman.com

$30K /mo Reported

Test prep success platform

Career-focused test prep platform for professional exams.

achievable.me

$200K /mo Reported

Automatic time tracking app

Automatic time-tracking app for freelancers.

klokki.com

$400 /mo Reported

Stock research newsletter platform

Financial media platform providing stock ratings and market research for investors

marketbeat.com

$4M /mo Reported

Seo website audit tool

SEO audit tool for website optimization.

siteguru.co

$5K /mo Reported

Job search coaching platform

Online career coaching and digital job search courses for job seekers

cultivatedculture.com

$20K /mo Reported

Weighted blanket for calming

Weighted blankets for reducing anxiety and improving sleep.

hushblankets.com

$2M /mo Reported

SEO consulting and education

SEO consultant and educator teaching online business owners to get found on Google

mariahmagazine.com

$10K /mo Estimated

Entrepreneur online education

Entrepreneurial education platform for aspiring founders

foundr.com

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Idea	Revenue	Average Order Value ⓘ AOV figures are derived from founder interviews, published case studies, and our analysis of self-reported business metrics, and have not been independently verified by Starter Story.	Model	Growth	Customers	Tools	Details	Solo score A 0–100 estimate of how well-suited a business is to being run solo (or very lean). It blends team leanness, business model, growth channels, capital intensity, revenue per operator, tooling leverage and recency into one score. Higher = more solopreneur-friendly.
Daily baseball digest newsletter cupofcoffee.substack.com Daily baseball and culture digest newsletter.	$20K /mo Reported	$54-$55 per sale	Subscription +2	Word of mouth Advertising on social media +1	Baseball Fans +2	SU	Founded 2020 · Solo founder · $200 to start	74	Build this
BBE Insider is a exam preparation platform for the WU Vienna BBE entrance exam bbe-insider.com	$20K /mo Reported	—	Digital Products & Courses +5	Automation SEO +1	Science Educators in Ca...		Founded 2023 · 2 co-founders · $2K to start	75	Build this
Editable legal document tool templatesgo.com Editable legal document generator for non-tech-savvy users.	$1K /mo Reported	—	Freemium +1	Referral Program SEO +1	Non-technical users nee... +6	CU +17	Founded 2022 · Solo founder · $30K to start	57	Build this
Free stock photo website picjumbo.com Free stock photos from photographer Viktor Hanacek.	$10K /mo Reported	$10-$25 per sale	Freemium +3	Word of mouth Brand Authenticity +1	Bloggers +4	AW +6	Founded 2013 · Solo founder · Built in 3 days	77	Build this
Donation-based course platform hyls.ru Donation-based online courses for healthier, mindful living.	$40K /mo Reported	—	Donation based +3	Word of mouth Pay Per Click Advertising +1	Working Professionals +10	+2	12 people · $20K to start · Built in 45 days	59	Build this
Custom family cookbook builder heritagecookbook.com Custom cookbook creation for preserving cherished food memories.	$60K /mo Reported	—	Membership +3	Word of mouth Brand Authenticity +1	Families +6	+16	Founded 2004 · Solo founder · $10K to start	75	Build this
Frontend coding challenge platform frontendmentor.io Real coding projects for aspiring developers	$30K /mo Reported	$1666-$2000 per sale	Freemium +1	Word of mouth SEO +1	Beginner Freelancers +9	+10	Founded 2018 · 2 co-founders · $8K to start	77	Build this
Mindfulness-based test prep software granite-education.com Mindfulness-based test prep platform for students.	$30K /mo Reported	$200-$1500 per sale	Online course +11	Advertising on social media Facebook Community +1	Educational Institutes +12	+12	4 people · Built in 400 days · Nashville, Tennessee, USA, United States	59	Build this
Dating and relationship coaching patstedman.com Dating and relationship coaching for men.	$30K /mo Reported	—	Coaching +7	Word of mouth Brand Authenticity +1	Men +7	+4	Founded 2015 · Solo founder · Built in 45 days	72	Build this
Test prep success platform achievable.me Career-focused test prep platform for professional exams.	$200K /mo Reported	—	Course +7	Advertising on social media Press +1	Finance Professionals +13	CU +18	Founded 2016 · 12 people · $5K to start	63	Build this
Automatic time tracking app klokki.com Automatic time-tracking app for freelancers.	$400 /mo Reported	—	One-time purchase +2	Advertising on social media SEO +1	Makers +3	+6	Founded 2018 · 2 co-founders · Dresden, Saxony, Germany, Germany	63	Build this
Stock research newsletter platform marketbeat.com Financial media platform providing stock ratings and market research for investors	$4M /mo Reported ▲ 67% · 33 mo	$7-$12 per sale	Freemium +2	Advertising on social media Press +1	Individual Investors +6	+6	Founded 2011 · 18 people · $10 to start	76	Build this
Seo website audit tool siteguru.co SEO audit tool for website optimization.	$5K /mo Reported	—	Subscription +2	Word of mouth Email marketing +1	Online Marketers +3	+11	Founded 2018 · Solo founder · Katwijk, South Holland, The Netherlands, Netherlands	76	Build this
Job search coaching platform cultivatedculture.com Online career coaching and digital job search courses for job seekers	$20K /mo Reported	$47-$297 per sale	Course +3	SEO Organic social media +1	Job Seekers Seeking Emp... +3	CO GO +12	Founded 2016 · Solo founder · New York, New York, USA, United States	73	Build this
Weighted blanket for calming hushblankets.com Weighted blankets for reducing anxiety and improving sleep.	$2M /mo Reported	—	E-commerce +5	Advertising on social media SEO +1	Older Women Seeking Sle... +14	CO +4	Founded 2018 · 20 people · $200K to start	53	Build this
SEO consulting and education mariahmagazine.com SEO consultant and educator teaching online business owners to get found on Google	$10K /mo Estimated	—	Services +4	SEO Word of mouth +1	Ecommerce shop owners	KA GO +3	Founded 2015 · Solo founder · Education	77	Build this
Entrepreneur online education foundr.com Entrepreneurial education platform for aspiring founders	—	—	Subscription +3	Organic social media Content marketing +1	Aspiring Entrepreneurs +2	+7	Founded 2013 · Solo founder · $3K to start	90	Build this

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Idea	Revenue
Crm marketing attri...	$100K/mo
No-code Airtable AP...	$20K/mo
Pdf bank statement ...	$40K/mo
Ai music video gene...	$20K/mo