Digital Product

Digital Product Ideas

How people are going from 9 to 5 jobs to making $100k+/year by creating everything from courses, templates, and memberships, to communities.

Ask the data real businesses · real revenue · cited

Matching your filters

24 businesses

96% founder-reported, the rest researched

<$10K

$10K+

$50K+

$100K+

$1M+

Median revenue

$20K /mo

Middle half earn $9K – $100K/mo

How they grow

Business models

Showing 24 of 24 case studies

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Growth

ICP

Curly hair care blog

Blog and digital products for curly hair care and clean beauty

holisticenchilada.com

$8K /mo Reported

85,000 plr digital products

Membership platform for resellable digital content.

urbanplr.com

$10K /mo Reported

Weekly photo challenge community

Weekly photo challenges for creative growth.

52frames.com

$10K /mo Reported

Financial freedom education platform

Community-driven platform for unconventional business acquisitions.

contrarianthinking.co

$300K /mo Reported

Exclusive travel discount platform

Exclusive membership discounts for global travelers.

hotelsetc.com

$300K /mo Reported

Personalized meditation courses

Meditation courses for personalized mindfulness journeys.

mindeasy.com

$3K /mo Reported

Graphic design resource library

Graphic design library for creators and entrepreneurs.

designious.com

$20K /mo Reported

Creative freelancer marketplace

Online community connecting creatives with clients and peers.

thedesigndatabase.net

$5K /mo Reported

Custom family cookbook builder

Custom cookbook creation for preserving cherished food memories.

heritagecookbook.com

$60K /mo Reported

Self-improvement membership platform

Self-improvement membership platform for personal growth enthusiasts.

deanbokhari.com

$100K /mo Reported

Social media management course

Social media business training for aspiring women entrepreneurs.

smmsociety.com

$20K /mo Reported

Shoe brand launch consultancy

Consultancy for launching successful shoe brands.

shoeconsultant.com

$4K /mo Reported

At-home fitness membership

At-home fitness platform for women's weight loss.

app.endorphitness.com

$10K /mo Reported

Sweat-proof dress shirts

Sweat-wicking dress shirts combining style and performance.

lawrencehuntfashion.com

$20K /mo Reported

Intentional pause experience

Intentional retreats and Pause Boxes for self-discovery.

pauseboxco.com

$1K /mo Reported

Law practice success training

"Transformative business training for lawyers seeking fulfillment."

newlawbusinessmodel.com

$300K /mo Reported

Online music production courses

Online courses for musicians mastering home studio production.

recordingrevolution.com

$100K /mo Reported

Language exchange hangouts

Mandarin Monkey: Engaging Mandarin learning through videos and podcasts.

mandarinmonkey.com

$1K /mo Reported

Productivity coaching program

"Coaching for creatives to optimize productivity and avoid burnout."

zackarnold.com

$10K /mo Reported

Plant-powered smoothie app

Plant-based smoothie recipes to boost health and energy.

simplegreensmoothies.com

$30K /mo Reported

Monthly book club experience

Online non-fiction book club with themed meetups.

rebelbook.club

$20K /mo Reported

Men's style guidance platform

Men’s style guidance for confident dressing.

effortlessgent.com

$9K /mo Reported

Ecommerce education podcast

Ecommerce podcast and blog for industry insights.

ecomcrew.com

$200K /mo Reported

Creator business education

Education and community for aspiring content creators.

creatorscience.com

$40K /mo Estimated

Idea	Revenue	Average Order Value ⓘ AOV figures are derived from founder interviews, published case studies, and our analysis of self-reported business metrics, and have not been independently verified by Starter Story.	Model	Growth	Customers	Tools	Details	Solo score A 0–100 estimate of how well-suited a business is to being run solo (or very lean). It blends team leanness, business model, growth channels, capital intensity, revenue per operator, tooling leverage and recency into one score. Higher = more solopreneur-friendly.
Curly hair care blog holisticenchilada.com Blog and digital products for curly hair care and clean beauty	$8K /mo Reported	$9-$17 per sale	Digital products +4	Affiliate program Email marketing +1	Women +3	+5	Founded 2017 · 2 people · $300 to start	72	Build this
85,000 plr digital products urbanplr.com Membership platform for resellable digital content.	$10K /mo Reported	$25-$40 per sale	Membership +3	Affiliate program Email marketing +1	Digital Marketers +3	SI GO +4	Founded 2020 · Solo founder · $100 to start	68	Build this
Weekly photo challenge community 52frames.com Weekly photo challenges for creative growth.	$10K /mo Reported	$130-$260 per sale	Membership +4	Word of mouth Facebook Community +1	Photography Enthusiasts +4	+9	Founded 2011 · Solo founder · $500 to start	82	Build this
Financial freedom education platform contrarianthinking.co Community-driven platform for unconventional business acquisitions.	$300K /mo Reported	$1000-$1500 per sale	Newsletter +4	Direct sales Email marketing +1	Entrepreneurs +3	CO +17	Founded 2019 · 4 people · $5K to start	82	Build this
Exclusive travel discount platform hotelsetc.com Exclusive membership discounts for global travelers.	$300K /mo Reported	$29-$99 per sale	Membership +2	Word of mouth Advertising on social media +1	Travelers +3	+67	Founded 1996 · 14 people · $600K to start	56	Build this
Personalized meditation courses mindeasy.com Meditation courses for personalized mindfulness journeys.	$3K /mo Reported	$40-$100 per sale	Course +3	Pay Per Click Advertising SEO +1	Side Hustlers +8	+24	Founded 2019 · Solo founder · $5K to start	69	Build this
Graphic design resource library designious.com Graphic design library for creators and entrepreneurs.	$20K /mo Reported	$60-$108 per sale	Membership +3	Affiliate program Word of mouth +1	Graphic Designers +3	FA +1	Founded 2008 · 2 people · Built in 30 days	60	Build this
Creative freelancer marketplace thedesigndatabase.net Online community connecting creatives with clients and peers.	$5K /mo Reported	$60-$80 per sale	Membership +2	Word of mouth Advertising on social media +1	Creatives +4	AD +17	Founded 2021 · 2 people · $5K to start	60	Build this
Custom family cookbook builder heritagecookbook.com Custom cookbook creation for preserving cherished food memories.	$60K /mo Reported	—	Membership +3	Word of mouth Brand Authenticity +1	Families +6	+16	Founded 2004 · Solo founder · $10K to start	75	Build this
Self-improvement membership platform deanbokhari.com Self-improvement membership platform for personal growth enthusiasts.	$100K /mo Reported	—	Membership +3	Email marketing Brand Authenticity +1	Personal Growth Enthusi... +3	+32	Founded 2021 · 17 people · $5K to start	64	Build this
Social media management course smmsociety.com Social media business training for aspiring women entrepreneurs.	$20K /mo Reported	—	Services +5	Word of mouth Advertising on social media +1	Aspiring Women Entrepre... +1	KA +7	Founded 2020 · Solo founder · Las Vegas, NV, USA, United States	74	Build this
Shoe brand launch consultancy shoeconsultant.com Consultancy for launching successful shoe brands.	$4K /mo Reported	$133-$266 per sale	Services +6	Word of mouth Email marketing +1	Aspiring Footwear Entre... +2	+16	Founded 2015 · Solo founder · $700 to start	75	Build this
At-home fitness membership app.endorphitness.com At-home fitness platform for women's weight loss.	$10K /mo Reported	—	Subscription +3	Word of mouth Advertising on social media +1	Women +2		Founded 2017 · Solo founder · Naples, United States	76	Build this
Sweat-proof dress shirts lawrencehuntfashion.com Sweat-wicking dress shirts combining style and performance.	$20K /mo Reported	—	E-commerce +2	Email marketing Press +1	Men +3	+18	Founded 2016 · 2 people · Detroit, Michigan, USA, United States	68	Build this
Intentional pause experience pauseboxco.com Intentional retreats and Pause Boxes for self-discovery.	$1K /mo Reported	—	Services +8	Email marketing	Midlife Women +5	+9	Founded 2019 · Solo founder · San Carlos, California, USA, United States	65	Build this
Law practice success training newlawbusinessmodel.com "Transformative business training for lawyers seeking fulfillment."	$300K /mo Reported	—	Course +3	Advertising on social media Email marketing +1	Lawyers +2		Founded 2012 · 10 people · Boulder, Colorado, USA, United States	58	Build this
Online music production courses recordingrevolution.com Online courses for musicians mastering home studio production.	$100K /mo Reported	$147-$297 per sale	Course +2	Word of mouth Email marketing +1	Musicians +3	CO KA	Founded 2009 · Solo founder · $500 to start	83	Build this
Language exchange hangouts mandarinmonkey.com Mandarin Monkey: Engaging Mandarin learning through videos and podcasts.	$1K /mo Reported	—	Subscription +4	Organic social media Great customer service +1	Language Learners +3	AD	Founded 2016 · 2 people · Taichung, Taichung, Taiwan, Taiwan, Province of China	61	Build this
Productivity coaching program zackarnold.com "Coaching for creatives to optimize productivity and avoid burnout."	$10K /mo Reported	—	Online course +3	Podcasting Email List Growth +1	Creative Professionals +5	+3	Founded 2014 · Solo founder · Los Angeles, California, USA, United States	66	Build this
Plant-powered smoothie app simplegreensmoothies.com Plant-based smoothie recipes to boost health and energy.	$30K /mo Reported	—	Digital courses +4	SEO	Health-Conscious Indivi... +3		Founded 2012 · Solo founder · Brooksville, Florida, USA, United States	61	Build this
Monthly book club experience rebelbook.club Online non-fiction book club with themed meetups.	$20K /mo Reported	£15 per sale	Subscription +1	SEO Word of mouth +1	Avid Readers +2	TY +2	Founded 2015 · 2 people · $100 to start	65	Build this
Men's style guidance platform effortlessgent.com Men’s style guidance for confident dressing.	$9K /mo Reported	—	Affiliate marketing +5	SEO Organic social media +1	Young Men Seeking Style... +4	CO +4	Founded 2009 · Solo founder · New York, New York, USA, United States	76	Build this
Ecommerce education podcast ecomcrew.com Ecommerce podcast and blog for industry insights.	$200K /mo Reported	$1420-$1500 per sale	Subscription +2	SEO Word of mouth +1	Online Businesses +4	KA	Founded 2015 · 3 people · San Diego, California, USA, United States	66	Build this
Creator business education creatorscience.com Education and community for aspiring content creators.	$40K /mo Estimated ▲ 149% · 35 mo	—	Subscription +7	Advertising on social media Organic social media	Creators Building a Com... +2	CI +9	Founded 2017 · Solo founder · Ohio City, OH, USA, United States	75	Build this

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Idea	Revenue
Crm marketing attri...	$100K/mo
No-code Airtable AP...	$20K/mo
Pdf bank statement ...	$40K/mo
Ai music video gene...	$20K/mo