Digital Product

Digital Product Ideas

How people are going from 9 to 5 jobs to making $100k+/year by creating everything from courses, templates, and memberships, to communities.

Ask the data real businesses · real revenue · cited

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3 businesses

67% founder-reported, the rest researched

<$10K

$10K+

$50K+

$100K+

$1M+

Median revenue

$80K /mo

Middle half earn $10K – $80K/mo

How they grow

Business models

Showing 3 case studies

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ICP

Personal finance blogging guide

Personal finance blog for earning, saving, and living smarter.

makingsenseofcents.com

$80K /mo Reported

Pool and hot tub care guide

Swim University: Expert advice for effortless pool and hot tub care.

swimuniversity.com

$80K /mo Estimated

Remote job resource hub

"Resource hub for remote work enthusiasts."

crowdworknews.com

$10K /mo Reported

Idea	Revenue	Average Order Value ⓘ AOV figures are derived from founder interviews, published case studies, and our analysis of self-reported business metrics, and have not been independently verified by Starter Story.	Model	Growth	Customers	Tools	Details	Solo score A 0–100 estimate of how well-suited a business is to being run solo (or very lean). It blends team leanness, business model, growth channels, capital intensity, revenue per operator, tooling leverage and recency into one score. Higher = more solopreneur-friendly.
Personal finance blogging guide makingsenseofcents.com Personal finance blog for earning, saving, and living smarter.	$80K /mo Reported	$118-$250 per sale	Affiliate marketing +4	Affiliate program Word of mouth +1	Side Hustlers +3	CO +18	Founded 2011 · Solo founder · $100 to start	82	Build this
Pool and hot tub care guide swimuniversity.com Swim University: Expert advice for effortless pool and hot tub care.	$80K /mo Estimated	—	Digital Products & Courses +2	Organic social media Email List Growth +1	Homeowners +2	+1	Founded 2006 · 3 people · Boulder, CO, USA, United States	74	Build this
Remote job resource hub crowdworknews.com "Resource hub for remote work enthusiasts."	$10K /mo Reported	—	Affiliate marketing +3	Word of mouth Email marketing +1	Remote Job Seekers +2	EM	Founded 2016 · Solo founder · $500 to start	75	Build this

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Idea	Revenue
Crm marketing attri...	$100K/mo
No-code Airtable AP...	$20K/mo
Pdf bank statement ...	$40K/mo
Ai music video gene...	$20K/mo