Digital Product

Digital Product Ideas

How people are going from 9 to 5 jobs to making $100k+/year by creating everything from courses, templates, and memberships, to communities.

Ask the data real businesses · real revenue · cited

Matching your filters

14 businesses

100% founder-reported, the rest researched

<$10K

$10K+

$50K+

$100K+

$1M+

Median revenue

$20K /mo

Middle half earn $6K – $100K/mo

How they grow

Business models

Showing 14 of 14 case studies

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Growth

ICP

Culinary resource platform

"Culinary info hub for professional chefs."

chefs-resources.com

$5K /mo Reported

Custom hiking trip planners

Adventure hiking planning with digital guides and GPS mapping.

tmbtent.com

$4K /mo Reported

Weekly ai tools newsletter

Weekly AI tools newsletter for staying informed effortlessly.

worldofai.beehiiv.com

$6K /mo Reported

Free stock photo website

Free stock photos from photographer Viktor Hanacek.

picjumbo.com

$10K /mo Reported

Sports betting podcast network

Sports gambling podcast network with 15 shows.

sportsgamblingpodcast.com

$30K /mo Reported

Digital marketing investment firm

Portfolio of web-based businesses and digital marketing services.

rejoinmedia.com

$40K /mo Reported

Daily flight deal alerts

Free travel deals alerts via email and app.

iknowthepilot.com.au

$100K /mo Reported

Plant-based recipe platform

Plant-based recipes and content creation for food brands.

crowdedkitchen.com

$20K /mo Reported

Blogging success course

Personal growth blog and courses for aspiring full-time bloggers

letsreachsuccess.com

$5K /mo Reported

Customized weight loss plans

VPT offers an AI-driven eHealth platform focused on sustainable weight loss and prevention of lifestyle-related diseases. Available on web and mobile, it uses a freemium model with ad-supported and PRO plans. Our users are health-conscious individuals, and future clients include clinics and insurers. Backed by scientific publications, our small expert team combines tech, health, and business skills to drive impact globally.

virtual-personaltrainer.com

$400K /mo Reported

Finance interview prep courses

Finance career resources and community platform.

wallstreetoasis.com

$300K /mo Reported

Stock research newsletter platform

Financial media platform providing stock ratings and market research for retail investors

marketbeat.com

$3M /mo Reported

Personal finance blog

Personal finance blog and digital products shop for families

thesavvycouple.com

$20K /mo Reported

Business growth resource hub

Business blog offering digital marketing insights for entrepreneurs.

entrepreneurbusinessblog.com

$10K /mo Reported

Idea	Revenue	Average Order Value ⓘ AOV figures are derived from founder interviews, published case studies, and our analysis of self-reported business metrics, and have not been independently verified by Starter Story.	Model	Growth	Customers	Tools	Details	Solo score A 0–100 estimate of how well-suited a business is to being run solo (or very lean). It blends team leanness, business model, growth channels, capital intensity, revenue per operator, tooling leverage and recency into one score. Higher = more solopreneur-friendly.
Culinary resource platform chefs-resources.com "Culinary info hub for professional chefs."	$5K /mo Reported	$4-$25 per sale	Subscription +2	Word of mouth Pay Per Click Advertising +1	Professional Chefs +1	GO +14	Founded 2010 · Solo founder · $50 to start	82	Build this
Custom hiking trip planners tmbtent.com Adventure hiking planning with digital guides and GPS mapping.	$4K /mo Reported	—	Digital guides +3	SEO Affiliate program +1	Hikers +5		Founded 2017 · 2 co-founders · $100 to start	71	Build this
Weekly ai tools newsletter worldofai.beehiiv.com Weekly AI tools newsletter for staying informed effortlessly.	$6K /mo Reported	$200-$900 per sale	Newsletter +2	Email marketing Brand Authenticity +1	Entrepreneurs +3	CU +33	Founded 2023 · Solo founder · $100 to start	84	Build this
Free stock photo website picjumbo.com Free stock photos from photographer Viktor Hanacek.	$10K /mo Reported	$10-$25 per sale	Freemium +3	Word of mouth Brand Authenticity +1	Bloggers +4	AW +6	Founded 2013 · Solo founder · Built in 3 days	77	Build this
Sports betting podcast network sportsgamblingpodcast.com Sports gambling podcast network with 15 shows.	$30K /mo Reported	—	Advertising +1	Word of mouth SEO +1	Sports Bettors +3	LO +4	Founded 2011 · 2 people · Built in 1 day	68	Build this
Digital marketing investment firm rejoinmedia.com Portfolio of web-based businesses and digital marketing services.	$40K /mo Reported	$2-$4 per sale	Affiliate +7	Email marketing SEO +1	Job Seekers +3	+3	Founded 2019 · 5 people · $50K to start	65	Build this
Daily flight deal alerts iknowthepilot.com.au Free travel deals alerts via email and app.	$100K /mo Reported	$1-$5 per sale	Affiliate marketing +2	Advertising on social media Brand Authenticity +1	Travelers +3	+1	Founded 2016 · Solo founder · $2K to start	79	Build this
Plant-based recipe platform crowdedkitchen.com Plant-based recipes and content creation for food brands.	$20K /mo Reported	—	Advertising +4	Brand Authenticity SEO +1	Food Brands +3	+10	Founded 2017 · 3 people · $5K to start	63	Build this
Blogging success course letsreachsuccess.com Personal growth blog and courses for aspiring full-time bloggers	$5K /mo Reported	$75-$125 per sale	Online course +5	Email marketing SEO	Side Hustlers +4	CO +12	Founded 2013 · Solo founder · $100 to start	79	Build this
Customized weight loss plans virtual-personaltrainer.com VPT offers an AI-driven eHealth platform focused on sustainable weight loss and prevention of lifestyle-related diseases. Available on web and mobile, it uses a freemium model with ad-supported and PRO plans. Our users are health-conscious individuals, and future clients include clinics and insurers. Backed by scientific publications, our small expert team combines tech, health, and business skills to drive impact globally.	$400K /mo Reported	—	Advertising +4	Advertising on social media SEO +1	Fitness Enthusiasts +2	GO +15	Founded 2014 · Solo founder · United States	75	Build this
Finance interview prep courses wallstreetoasis.com Finance career resources and community platform.	$300K /mo Reported	$10-$150 per sale	Course +5	Word of mouth Email marketing +1	Undergraduates +4		Founded 2006 · 15 people · Saratoga, California, USA, United States	60	Build this
Stock research newsletter platform marketbeat.com Financial media platform providing stock ratings and market research for retail investors	$3M /mo Reported	$7-$12 per sale	Freemium +2	Advertising on social media Press +1	Individual Investors +6	+6	Founded 2011 · 18 people · $10 to start	76	Build this
Personal finance blog thesavvycouple.com Personal finance blog and digital products shop for families	$20K /mo Reported	—	Blogging +8	Outsourcing Partnerships +1	Families +8	CO +44	Founded 2016 · 2 people · $500 to start	67	Build this
Business growth resource hub entrepreneurbusinessblog.com Business blog offering digital marketing insights for entrepreneurs.	$10K /mo Reported	—	Advertising +5	Word of mouth Facebook Community +1	Online Businesses +6	+73	Founded 2016 · 6 people · Lagos, Lagos, Nigeria, Nigeria	63	Build this

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Idea	Revenue
Crm marketing attri...	$100K/mo
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Ai music video gene...	$20K/mo