Digital Product

Digital Product Ideas

How people are going from 9 to 5 jobs to making $100k+/year by creating everything from courses, templates, and memberships, to communities.

Ask the data real businesses · real revenue · cited

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3 businesses

67% founder-reported, the rest researched

<$10K

$10K+

$50K+

$100K+

$1M+

Median revenue

$500K /mo

Middle half earn $1K – $900K/mo

How they grow

Business models

Showing 3 case studies

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Growth

ICP

Affordable filmmaking courses

Online courses teach beginners professional video content creation.

contentcreator.com

$500K /mo Reported

Creator commerce platform

Platform for creators to sell digital products

gumroad.com

$900K /mo Estimated

Dj set inspiration lists

DJ playlist guides for inspiring unique setlists.

dj-tobander.de

$1K /mo Reported

Idea	Revenue	Average Order Value ⓘ AOV figures are derived from founder interviews, published case studies, and our analysis of self-reported business metrics, and have not been independently verified by Starter Story.	Model	Growth	Customers	Tools	Details	Solo score A 0–100 estimate of how well-suited a business is to being run solo (or very lean). It blends team leanness, business model, growth channels, capital intensity, revenue per operator, tooling leverage and recency into one score. Higher = more solopreneur-friendly.
Affordable filmmaking courses contentcreator.com Online courses teach beginners professional video content creation.	$500K /mo Reported	—	Course +3	Advertising on social media Direct sales +1	Beginners +5	+8	Founded 2020 · 5 people · $2K to start	65	Build this
Creator commerce platform gumroad.com Platform for creators to sell digital products	$900K /mo Estimated	$10-$30 per sale	Per meal +14	Affiliate program Email marketing +1	Creators +2		Founded 2011 · 17 people · Built in 2 days	68	Build this
Dj set inspiration lists dj-tobander.de DJ playlist guides for inspiring unique setlists.	$1K /mo Reported	—	Info product +2	Affiliate program Word of mouth +1	DJs +2	+4	Founded 2015 · Solo founder · $50 to start	68	Build this

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Idea	Revenue
Crm marketing attri...	$100K/mo
No-code Airtable AP...	$20K/mo
Pdf bank statement ...	$40K/mo
Ai music video gene...	$20K/mo