The 7 Best Home-Based Businesses To Start In Italy [2021]

The 7 Best Home-Based Businesses To Start In Italy [2021]

Interested in starting a business in Italy in 2021?

We put together 7 of the best businesses you can start in Italy today.

For each business idea, we’ll show you real-world examples of how you can start your profitable, home-based small business in Italy.

Here's the full list:

1. Start a wine club ($900K/year)

Alessandro Pepe from Italy started Roscioli Wine Club almost 4 years ago, a wine club.

  • Country: Italy
  • Revenue: $75,000/ month
  • Founders: 2
  • Employees: 6

Ciao! We are Alessandro Pepe (Italian) and Lindsay Gabbard (American), founders of the Roscoli Wine Club, and partners in every sense - love included. We, along with 2 other partners, manage Rimessa Roscioli, a wine-focused restaurant of the Roscioli group in the heart of Rome, which is arguably the best wine bar in Rome, if not the world (Lindsay moved here because of it, even if she says it was me).

As a side project to our wine tastings, we have started a wine club with 4 different levels ranging from 179€ - 1,000€ (paid 4x per year), designed for everyone from everyday wine lovers to serious wine connoisseurs. In the Roscioli restaurants, we serve clients who know wine is red and white, as well as clients who perhaps have a more sophisticated palette to go along with their Park Avenue apartment, and who enjoyed a La Tache with dinner last night.


Alessandro Pepe, on starting Roscioli Wine Club ($75,000/month) full story ➜

2. Start a walking tour business ($118K/year)

Alessandro Ferrari from Italy started Free Walking Tour Italia over 2 years ago, a walking tour business.

  • Country: Italy
  • Revenue: $9,806/ month
  • Starting Costs: $3,000
  • Founders: 3
  • Employees: 3

We are 3 young Italian travelers in love with eagerness to explore the world and their country who think that traveling should be allowed to everybody, despite how big the pocket is.

Starting from zero we created the first and biggest network of Free Walking Tours in Italy. A travel format based on the gig economy. Nowadays, after only 2 years, we run tours in 24 cities in Italy, with more than 7,000 tourists lead around only in the cities of Bologna, Verona, and Pisa (+150% if compared to 2018)...not bad since we started from the dust of a road counting only on ourselves.


Alessandro Ferrari, on starting Free Walking Tour Italia ($9,806/month) full story ➜

3. Start a subscription box business ($120K/year)

Nicholas Figoli from Italy started EatTiamo about 5 years ago, a subscription box business.

  • Country: Italy
  • Revenue: $10,000/ month
  • Founders: 2
  • Employees: 5

Hello there! My name is Nicholas Figoli and I co-founded EatTiamo ( alongside with my business partner and high-school friend Francesco Pelosi.

EatTiamo is the first subscription Food Boxes service that delivers each month a selection of Authentic Italian products directly to the doorstep of hundreds of American families to make them live a real Italian experience at home. Each Box features six to seven carefully selected delicacies to prepare a full meal for four people, from appetizer to main course and dessert, and all the recipes to make the preparation easy and fun.


Nicholas Figoli, on starting EatTiamo ($10,000/month) full story ➜

4. Start a ppc agency ($480K/year)

Gabriele Contilli from Italy started Rocket PPC about 3 years ago, a PPC agency.

  • Country: Italy
  • Revenue: $40,000/ month
  • Starting Costs: $1,000
  • Founders: 2
  • Employees: 6

Hi everybody, my name is Gabriele Contilli and I am the co-founder of Rocket PPC - a Pay per Click agency based in Italy with a highly-experienced team of specialists.

When Pasquale and I decided to launch our own agency, we had 3 clear objectives:

  1. To specifically hire highly-talented and experienced people
  2. To start and to stay fully-remote
  3. To work only for large clients and/or promising startups


Gabriele Contilli, on starting Rocket PPC ($40,000/month) full story ➜

5. Start a wireframing software business ($6.6M/year)

Natalie Gould from Italy started Balsamiq almost 13 years ago, a wireframing software business.

  • Country: Italy
  • Revenue: $550,000/ month
  • Founders: 1
  • Employees: 33

Hi, I’m Natalie Gould the CFO at Balsamiq. First, it’s important to note I didn’t start our business. I’ve been honored to help build it with my colleagues for the last soon-to-be 10 years.

We make Balsamiq Wireframes (formerly Balsamiq Mockups), a low-fidelity wireframing tool for designing software. My long-time friend Giacomo “Peldi” Guilizzoni founded the company in 2008, and I joined the team as employee six in 2010. While Peldi initially intended Balsamiq to be a one-person business, our team has grown today to 33 people, located in two US states and four European countries, with current revenue of about $550,000 a month.

We sell our software world-wide in electronically downloaded versions, subscription-based Software as a Service (SaaS), as a standalone tool, as well as integrations with Google Drive and Atlassian’s Confluence (collaboration software) and Jira (issue or bug tracking software).


Natalie Gould, on starting Balsamiq ($550,000/month) full story ➜

6. Start an online advertising agency ($1.38M/year)

Valerio Celletti from Italy started Loop over 3 years ago, an online advertising agency.

  • Country: Italy
  • Revenue: $115,000/ month
  • Founders: 4
  • Employees: 2

We work with clients from all around the world (mostly Italy and the USA, but also Europe and China), all with very different projects, but brought together by the will to improve their results through investing in online marketing.

Our company is rapidly growing (with an average of +150% yearly increase in revenue), as we deepen our outreach to new markets and industries, including IT, eCommerce, Local Services, Food and Beverages, and Fashion.

We started by offering just campaign management, but now also offer creative services and strategic advice, while always maintaining a major focus on numbers.


Valerio Celletti, on starting Loop ($115,000/month) full story ➜

7. Start an iot startup ($27.6M/year)

Scribit from Italy started Scribit over 2 years ago, an IoT startup.

  • Country: Italy
  • Revenue: $2,300,000/ month
  • Founders: 3
  • Employees: 14

We are Scribit - the team behind the world’s first write & erase robot.

A young and promising start-up, we are based in Turin, Italy. Our company was founded less than one year ago, but already supported by over 6000 backers, having raised USD 2,375,126.

What was in the heart of this success?


Scribit, on starting Scribit ($2,300,000/month) full story ➜

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