8 Flower Shop Success Stories [2024]
Do you enjoy designing floral arrangements for special events like weddings or holidays? If so, owning a flower shop can be exciting and rewarding.
However, setting up the business for success can be overwhelming.
As a florist, your role is to touch people’s emotions with the flowers. The career requires creativity and design skills to appeal to your target customers. You need to love and enjoy working with flowers and have some patience.
Here are some real life success stories of starting a flower shop:
1. Green Fresh Florals + Plants ($1.44M/year)
Carlos Franco, owner and creative director of Green Fresh Florals + Plants, was inspired by his grandmother's love for nature and plants. After working in a flower shop in London and Paris, he opened his own shop in San Diego in 2009. Through providing outstanding customer service, high-quality products, and a seamless shopping experience, Green has become a thriving business with a focus on restoring their event floral business and re-launching their wedding product line.
How much they make: $1.44M/year
How much did it cost to start: $75K
Current team size: 10
Green Fresh Florals + Plants owner and creative director Carlos Franco explains how he built a unique, authentic, and profitable modern flower and plant shop in San Diego's Hillcrest neighborhood, growing from one employee to a $120k per month business through customer service, a focus on design, and a deep love for his craft.
2. Milla Rose ($115K/year)
Ali Matkowsky, the founder of Milla Rose, came up with the idea for her dried flower arrangement business after receiving a dried flower arrangement for Mother's Day. She noticed the growing trend of people investing more in home renovation and decoration during the Melbourne lockdowns, and decided to create a brand that stood out from the competition. With her background in SEO and product photography, she launched her Shopify store and started selling arrangements through Google ads and organic Instagram followers. Within her third month, she made nearly $10,000 in revenue, leading her to quit her job and focus on growing Milla Rose full-time.
How much they make: $115K/year
How much did it cost to start: $250
Current team size: 3
Milla Rose, a boutique online flower arrangement business based in Melbourne, Australia, started as a side project in a bedroom and has grown into a nearly $10k a month business, with monthly revenue doubling since last year, selling almost 3000 arrangements to all corners of Australia.
So... can you actually make money with a flower shop?
Of course. There are millions to be made in this industry.
But how?
- Research real, profitable businesses and see exactly how much money they make.
- Study exactly what works, and what doesn’t.
- Take action, because now you have the roadmap.
Join Starter Story and build your next big thing:
5. FiftyFlowers.com
Website traffic: 560K/month
So... can you actually make money with a flower shop?
Of course. There are millions to be made in this industry.
But how?
- Research real, profitable businesses and see exactly how much money they make.
- Study exactly what works, and what doesn’t.
- Take action, because now you have the roadmap.
Join Starter Story and build your next big thing:
7. Green Fresh Florals + Plants
San Diego Florist | Same-day flower + plant delivery by Green Fresh Florals + Plants, San Diego's premier full-service flower + plant shop located in Hillcrest. Specializing in delivering extraordinary wedding and event flowers.
How much they make: $1.44M/year
Where they're located: San Diego, California, USA
How much did it cost to start: $75K
Current team size: 10
Green Fresh Florals + Plants owner and creative director Carlos Franco explains how he built a unique, authentic, and profitable modern flower and plant shop in San Diego's Hillcrest neighborhood, growing from one employee to a $120k per month business through customer service, a focus on design, and a deep love for his craft.
8. Milla Rose
Real flowers with an ongoing impact. We specialise in luxury preserved and dried flowers. They are low maintenance, long lasting and sustainable.
How much they make: $115K/year
Where they're located: Melbourne VIC, Australia
How much did it cost to start: $250
Current team size: 3
Milla Rose, a boutique online flower arrangement business based in Melbourne, Australia, started as a side project in a bedroom and has grown into a nearly $10k a month business, with monthly revenue doubling since last year, selling almost 3000 arrangements to all corners of Australia.
- 4,818 founder case studies
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- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
