7 Walking Tour Business Success Stories [2023]

7 Walking Tour Business Success Stories [2023]
Start A Walking Tour Business

Do you love meeting new people, sharing knowledge, and touring places? Then, starting a walking tour business can bring so much enjoyment, and it is also a great business idea.

Starting a walking tour requires so little to no startup capital. With word of mouth and a website, you can begin receiving dozens of bookings so long as your walking tours are well planned and targeted to potential customers.

To start the walking tour business, do market research and design uniquely enjoyable tours. Establish proper marketing channels and register the business appropriately.

Here are some real life success stories of starting a walking tour business:

1. Free Walking Tour Italia ($118K/year)

Alessandro Ferrari (from Modena) started ** Free Walking Tour Italia** over 4 years ago.

$9.81K / month
3 founders / 3 employees

Case Study

We are 3 young Italian travelers in love with eagerness to explore the world and their country who think that traveling should be allowed to everybody, despite how big the pocket is.


2. ToursByLocals ($97.3M/year)

The tours and experiences market is projected to be worth $183 billion this year, and today a startup that has made inroads into the space through bootstrapping is announcing its first outside investment. ToursByLocals — which sources local guides in some 162 countries, then helps tourists search and book them for either individual or small […]

Paul Melhus (from Vancouver, British Columbia, Canada) started ToursByLocals over 14 years ago.

$8.11M / month
1 founders / 290 employees

Case Study

Paul Melhus is the CEO and founder of ToursByLocals, one of the top suppliers of private tours worldwide.

ToursByLocals offers exceptional travel experiences in more than 190 countries worldwide. It connects discerning travelers looking for customized private tours with handpicked tour guides.

This company now operates in more than 130 countries with 1700 carefully chosen tour guides.

They have provided their guide partners while serving more than 220,000 customers.


Read the full story on medium.com ➜

Learn more about starting a walking tour business:

Where to start?

-> How much does it cost to start a walking tour business?
-> Pros and cons of a walking tour business

Need inspiration?

-> Examples of established walking tour business
-> Marketing ideas for a walking tour business
-> Walking tour business names

Other resources

-> Walking tour business tips

4. ToursByLocals

ToursByLocals connects travelers with local tour guides, worldwide. We're a marketplace for customizable private tours and shore excursions!

  • Estimated revenue: $8.11M/month
  • Business rank: #32.7K

Check out their full website ➜

5. Strawberry Tours

Strawberry Tours offers the best quality free tours in the market. We have the best guides in the industry. Come and enjoy the Strawberry Tour experience.

  • Website traffic: 80K/month
  • Business rank: #882K

Check out their full website ➜


Home of the famous Free Tour in 20 of the world's best cities, we bring you incredible walking tours, day trips, pub crawls and other unmissable experiences!

  • Business rank: #916K

Check out their full website ➜

Pat Walls,  Founder of Starter Story
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