TAB Performance

How Two Brothers Started A $4.8M/Year Motorcycle Parts Manufacturer

September 18th, 2019
Justin Pflanz
Founder, TAB Performance
$600K
revenue/mo
2
Founders
9
Employees
TAB Performance
from Lincoln, Nebraska, USA
started January 2004
$600,000
revenue/mo
2
Founders
9
Employees
market size
$109B
starting costs
$18.9K
gross margin
34%
time to build
270 days
average product price
$100
growth channels
Organic social media
business model
content-library
best tools
Shutterstock, Gimp, Google AdSense
time investment
Full time
pros & cons
24 Pros & Cons
tips
3 Tips
Discover what tools recommends to grow your business!
Discover what books Justin recommends to grow your business!
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Hello! Who are you and what business did you start?

Hello, my name is Justin Pflanz and my brother Casey and I own and operate TAB Performance. TAB Performance is a manufacturer and retailer of high performance motorcycle exhaust and accessories. Our passion is helping our customers customize their bikes to fit their own personal styles, and truly enjoy the freedom of the ride.

The product that we’re probably best known for is our Zombie baffles, which is actually an internal component we offer for many of our exhaust systems. The Zombie baffle concept came about in early 2017, after Harley-Davidson(R) came out with a new engine and exhaust system on their Touring models. Our original muffler designs, were more traditional, but we kept hearing the same thing from our customers, “Do you have anything louder?” So, we listened to our customers and that’s what we went to work designing, and that when we came up with the Zombie baffle design.

Since the introduction of the Zombie baffle, we’ve been roughly doubling our annual sales, year over year.