State Bicycle Co.

How Two Brothers Started A $1M/Month Bicycle Brand

February 11th, 2021
Mehdi Farsi
$1M
revenue/mo
2
Founders
15
Employees
State Bicycle Co.
from Tempe
started November 2009
$1,000,000
revenue/mo
2
Founders
15
Employees
market size
$29.2B
avg revenue (monthly)
$394K
starting costs
$13.7K
gross margin
40%
time to build
210 days
growth channels
SEO
business model
Subscriptions & Memberships
best tools
Instagram, YouTube, Twitter
time investment
Full time
pros & cons
35 Pros & Cons
tips
10 Tips
Discover what tools recommends to grow your business!
email
social media
Discover what books Mehdi recommends to grow your business!
Want more updates on State Bicycle Co.? Check out these stories:

Hello! Who are you and what business did you start?

My name is Mehdi Farsi, I'm the co-founder of State Bicycle Co. in Tempe Arizona. We specialize in great-looking, great riding bicycles, parts, and accessories that are both attractive and affordable.

We sell our own brand of bikes, clothing, and accessories, as well as a handful of curated complimentary products directly on our website and through over 400 bike shops worldwide. The business has grown to over $50m+ in annual sales and we’ve produced over 100,000 bikes.

how-two-brothers-started-a-1m-month-bicycle-brand

What's your backstory and how did you come up with the idea?

I co-founded this business with my brother Reza Farsi in 2009. We both grew up around cycling as kids and when we were in college at Arizona State University in Tempe, AZ. Reza was studying Business Management and I was in the business...

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