6 Tourist Guide Business Success Stories [2024]

Updated: November 1st, 2023
Start A Tourist Guide Business

There's no denying the profitability of a tourism business. If you know the state and cities well, starting a tour guide business can be a very lucrative idea. All you need is a license, and you can soon start working as a tour guide.

Listed are the steps on how to start a tour guide business.

  • Register your tour guide name business
  • Obtain necessary licenses
  • Open a bank account for business transactions
  • Organize your business operations
  • Start to promote and get clients

Here are some real life success stories of starting a tourist guide business:

1. SmartGuide ($360K/year)

Jan Doležal, founder of SmartGuide, came up with the idea for his business while traveling with his family. Frustrated by the lack of quality digital guides available, he saw an opportunity to create an app that would provide travelers with personalized tour guides. Since its founding, SmartGuide has exceeded 500 destinations and is approaching half a million users, with top travel brands including the city of Prague and UNESCO sites utilizing the app as their official guide.

How much they make: $360K/year
How much did it cost to start: $600K
Current team size: 15

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How We Started A Digital Tour Guide Platform With Over 500K Users [Czech Republic]

SmartGuide, a digital tour guide platform that turns every phone into a personal tour guide using audio, geolocation, and Augmented Reality, has exceeded 500 destinations and is approaching half a million users in just three years since founding.

About
Jan started SmartGuide almost 6 years ago
Revenue
Jan grew the business to $30K/month
Costs
It cost Jan $600000 to start the business
Read by 2,844 founders

2. No Code Map App ($2.4K/year)

Nan, the founder of No Code Map App, came up with the idea while working on Pebblar, a collaborative trip planner. Recognizing the importance of visualization, they received inquiries from businesses wanting to utilize their map interface. This led to the creation of No Code Map App, a no-code platform for building custom interactive maps.

How much they make: $2.4K/year
How much did it cost to start: $200
Current team size: 0

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How We Built A No-Code Map Builder [400 Users In The First 3 Months]

No Code Map App is a no code builder that allows businesses to create custom interactive maps with dynamic filters automatically based on their dataset, generating >$400 in the first full month of monetization.

About
Nan started No Code Map App about 2 years ago
Revenue
Nan grew the business to $200/month
Costs
It cost Nan $200 to start the business
Read by 4,257 founders

Learn more about starting a tourist guide business:

Where to start?

-> How much does it cost to start a tourist guide business?
-> Pros and cons of a tourist guide business

Need inspiration?

-> Examples of established tourist guide business
-> Marketing ideas for a tourist guide business

Other resources

3. ToursByLocals ($97.3M/year)

How much they make: $97.3M/year
Current team size: 290

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Paul Melhus of ToursByLocals On How To Create A Travel Experience That Keeps People Coming Back For More

ToursByLocals offers customized private tours in over 190 countries with 1700 handpicked tour guides, serving more than 220,000 customers worldwide.

About
They started ToursByLocals almost 16 years ago
Revenue
They grew the business to $8.11M/month
Read by 807 founders

4. Augustine Tours ($648K/year)

Augustin Ndikuriyo, the founder of Augustine Tours, came up with the idea for his business when a client at the hotel where he worked asked for recommendations on travel companies in Burundi. Unable to find any options, Augustin saw the opportunity to fill the gap in the market and launched Augustine Tours in 2010. Since then, the company has grown to generate an impressive monthly average of €50K, offering unique safari experiences in East Africa that go beyond traditional tourism.

How much they make: $648K/year
How much did it cost to start: $1.5K
Current team size: 3

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How I Bootstrapped My Cultural Tour And Travels Business To $54K/Month

Augustin Ndikuriyo founded Augustine Tours, a travel company that offers wildlife safari and cultural tour experiences around East Africa, which makes a monthly average of €50K/Month and focuses on transformative tourism that benefits visitors and the local communities.

About
Augustin started Augustine Tours about 14 years ago
Revenue
Augustin grew the business to $54K/month
Costs
It cost Augustin $1500 to start the business
Read by 1,393 founders