14 Subscription Box Business Success Stories [2022]

14 Subscription Box Business Success Stories [2022]
Start A Subscription Box Business

A subscription box business is a type of business where customers subscribe to receive a niche set of products on a monthly basis. Subscription boxes are in high demand today as customers enjoy receiving a variety of products from various brands.

Some of the benefits to starting a subscription box business are:

  1. The revenue is predictable as it is a recurring business
  2. Adds more value to customer service as this creates a unique shopping experience
  3. Customers can access exclusive products and also customize them based on their interest
  4. Profit margin can range from 40%-60%

You can start a subscription box business by understanding the real market needs. Because of its highly competitive nature, it is important to find your niche and provide quality products based on your customer's interests. Additionally, it is important to decide what items should go in your box. The quantity, size, and design of the box plays key role in grabbing the customer's attention. Apart from the basics, you should also make sure that the items are bright and colorful.

Lastly, building a good relationship with the fulfillment companies will be profitable as this business is a routine task. If you have 100 subscribers, you will need a service that will pick up and deliver your products. In addition to this, marketing your service can be an advantage. In order to promote the service, you can build your website, create special offers to attract and retain customers.

Here are some real life success stories of starting a subscription box business:

1. Vowed Box Co. ($4.8K/year)

Lindsay Scholz (from Saint Louis, Missouri, USA) started Vowed Box Co. over 4 years ago.

Revenue
$400 / month
Team
1 founders / 0 employees
Location
Saint Louis, Missouri, USA

Case Study

I’m Lindsay Scholz, and I’m the founder of Vowed Box Co. – a line of curated, quirky gift boxes with non-traditional brides in mind.

Since the brand is still in its infancy and we’re still working through wholesale costs, my monthly income is roughly $600. For being a side business, I look at any profit as a win, but of course, the goal is to see this grow in 2019!

how-i-started-a-gift-box-business-for-non-traditional-brides

2. Southern Cigar Co ($240K/year)

Michael Arciola III (from Austin, Texas, USA) started Southern Cigar Co over 7 years ago.

Revenue
$20K / month
Team
2 founders / 0 employees
Location
Austin, Texas, USA

Case Study

I’m Michael Arciola III and the founder of Southern Cigar Co. At the time of founding, I was a student at Florida State University studying computer science and business. I started the company 4 years ago out of my apartment and couldn’t be happier with the progress we’ve made thus far.

Me packing boxes outside out apartment on the deck. I would do them in batches, this being one of them.

how-i-started-a-20k-mo-cigar-subscription-business-as-a-college-student

3. Bambox ($720K/year)

Charles Carette (from Autonomous City of Buenos Aires, Argentina) started Bambox about 5 years ago.

Revenue
$60K / month
Team
3 founders / 7 employees
Location
Autonomous City of Buenos Aires, Argentina

Case Study

Hello, I am Charles Carette, CEO & Co-founder of Bambox. We developed the first monthly subscription-based ecommerce for baby essentials combined with a virtual assistant to guide new parents throughout their baby’s first 3 years. We operate in Buenos Aires, Argentina.

how-we-grew-our-baby-subscription-box-to-60k-mrr

4. Cannabox ($4.2M/year)

Michael Berk (from Phoenix, Arizona, USA) started Cannabox ago.

Revenue
$350K / month
Team
1 founders / 3 employees
Location
Phoenix, Arizona, USA

Case Study

Hi! My name is Michael Berk, and I am the founder of Cannabox, a monthly themed subscription box for essential cannabis accessories. A box includes a glass piece, rolling papers, wraps, gear, snacks, and other accessories an everyday cannabis user needs. We also retail products online as well including our own brand and other popular brands.

Cannabox is currently at an MRR of $350,000 and we have 11,000 subscribers to our box.

how-i-started-a-350k-month-cannabis-subscription-box

5. Bundleboon ($420K/year)

Nelli Jeloudar (from Amsterdam, North Holland, The Netherlands) started Bundleboon over 4 years ago.

Revenue
$35K / month
Team
2 founders / 5 employees
Location
Amsterdam, North Holland, The Netherlands

Case Study

Hi, my name is Nelli Jeloudar and I am the founder of Bundleboon - a curated shopping service specialized in kidswear. We take away the hassle of shopping for your child and instead, we turn it into a fun and memorable shopping experience for the entire family.

I decided to attend the annual Amsterdam startup weekend and met my two future cofounders with expertise in digital marketing, innovation, ecommerce and portfolio management. The party of 3 soon became a party of 2 (stay tuned for the whole story).

how-i-started-a-subscription-box-business-for-kids

6. PenaltyBox Sports ($4.8M/year)

Drew Laine (from Manila, Philippines) started *PenaltyBox Sports * almost 6 years ago.

Revenue
$400K / month
Team
2 founders / 8 employees
Location
Manila, Philippines

Case Study

Drew Laine here, I'm an entrepreneur and philanthropist. I’m the Founder and CEO of PenaltyBox Sports, an e-commerce and sporting goods manufacturer located just north of Boston, Massachusetts.

We now work with small to mid-sized manufacturers and brands to take their products directly to our Community in this Group, always at a discounted price to ensure our Consumers are seeing value. Additionally, we launched our manufacturing program for training gear and apparel and a third party logistics warehousing company to service not only PenaltyBox, but many of our partners.

how-starting-a-subscription-box-for-hockey-lovers-led-to-a-400k-month-sporting-goods-online-store

7. EatTiamo ($120K/year)

Nicholas Figoli (from Vernazza, Liguria, Italy) started EatTiamo over 6 years ago.

Revenue
$10K / month
Team
2 founders / 5 employees
Location
Vernazza, Liguria, Italy

Case Study

Hello there! My name is Nicholas Figoli and I co-founded EatTiamo (us.eattiamo.com) alongside with my business partner and high-school friend Francesco Pelosi.

Over the three years of activity, our Boxes have arrived to the table of three hundred American families and we are happy to continue growing.

how-two-italians-started-a-subscription-food-box-business

8. Mouse Book Club ($120K/year)

David Dewane (from Chicago, Illinois, USA) started Mouse Book Club over 5 years ago.

Revenue
$10K / month
Team
4 founders / 0 employees
Location
Chicago, Illinois, USA

Case Study

My name is David Dewane and I’m the co-founder and president of the Mouse Book Club. We make phone-sized physical books you carry around with you so that you have a decent alternative to reading your phone.

So far, we have mailed over 40,000 books to 60+ countries and all 50 states. We’ve done about $170,000 in sales in the first two years.

how-we-launched-a-book-subscription-service-and-sold-40k-books

9. Candy Japan ($78K/year)

Bemmu Sepponen (from Tokushima, Japan) started Candy Japan about 11 years ago.

Revenue
$6.5K / month
Team
1 founders / 0 employees
Location
Tokushima, Japan

Case Study

My name is Bemmu Sepponen (@bemmu) and I run a service called Candy Japan that sends surprise boxes of Japanese candy to people all around the world, on a twice-monthly basis.

The site has paid my living expenses in Japan for 7 years now, and over that time I’ve shipped over $1M worth of candy in total.

starting-a-japanese-candy-subscription-service

10. Comic Crate ($24K/year)

Pam Farley (from Sacramento, California, USA) started Comic Crate over 4 years ago.

Revenue
$2K / month
Team
2 founders / 0 employees
Location
Sacramento, California, USA

Case Study

Hi! We’re Pam and Gene Farley, and we own Comic Crate, a subscription box that sparks a love of reading through comic books.

We are a $100 Startup and within the space of 18 months have grown the business to an average of $1,000 in revenue per month.

how-we-started-a-curated-comic-subscription-box-with-100

11. Urban Tastebud ($612K/year)

Adam Bryan (from Winter Garden, FL, USA) started Urban Tastebud over 10 years ago.

Revenue
$51K / month
Team
1 founders / 0 employees

Case Study

It’s all over the place, but a majority of the income comes from subscription box affiliate marketing.

how-i-started-my-51k-month-subscription-box-review-business

12. Lit League ($36K/year)

Christina Corriveau (from Lake Bluff, IL, USA) started Lit League over 3 years ago.

Revenue
$3K / month
Team
3 founders / 0 employees

Case Study

My name is Christina, and I am one of three momtrepreneurs who founded Lit League. We create book-themed activity boxes for kids ages 3-12, and we have developed three book box lines: picture book, early chapter book, and chapter book.

We are delighted to now be approved materials providers for eleven different charter schools in two states and have subscribers receiving Lit League boxes across the nation.

these-3-momtrepreneurs-started-a-book-subscription-box-business-for-kids

13. Plate Crate ($3.9M/year)

Josh Band (from Salem, MA, USA) started Plate Crate over 7 years ago.

Revenue
$325K / month
Team
1 founders / 3 employees

Case Study

Hey! My name is Josh, and I’m the founder of Plate Crate, a monthly box of baseball gear and greatness. (Think Barkbox for baseball). Each month our small team creates a themed box of baseball gear, training aids, accessories, snacks, and apparel to send to our baseball-obsessed subscribers.

After 6 years of working on Plate Crate, we are now doing over $300K a month in revenue. We have a big holiday season where we will do about $500-600K/month in November and December too. People love gift giving, and we are a great baseball gift. We’ve recently launched Soccer Crate as well off the thesis that over 80% of kids under 14 play multiple sports. We’ve seen our early progress in Soccer come directly from our baseball subscribers.

i-created-a-baseball-subscription-box-grew-it-to-3-9m

14. Birchbox ($200M/year)

When Katia Beauchamp and Hayley Barna launched Birchbox from business school in 2010, they set out to disrupt the beauty industry by delivering monthly samples in a box. Even though people told them the idea would never work, Birchbox attracted hundreds of thousands of subscribers and enthusiastic buzz as a subscription pioneer. But the speedy success was overwhelming for Katia; over the years the company endured plenty of growing pains as it found its distinctive voice in the beauty industry. PLUS in our postscript "How You Built That," after noticing that many of her female friends hated buying cars, Athena Staton launched SheCar, a personalized online service for used car buyers.

Katia Beauchamp (from ) started Birchbox ago.

Revenue
$16.7M / month

Case Study

When Katia Beauchamp and Hayley Barna launched Birchbox from business school in 2010, they set out to disrupt the beauty industry by delivering monthly samples in a box. Even though people told them the idea would never work, Birchbox attracted hundreds of thousands of subscribers and enthusiastic buzz as a subscription pioneer. But the speedy success was overwhelming for Katia; over the years the company endured plenty of growing pains as it found its distinctive voice in the beauty industry. PLUS in our postscript "How You Built That," after noticing that many of her female friends hated buying cars, Athena Staton launched SheCar, a personalized online service for used car buyers.

Pat Walls,  Founder of Starter Story
Want to start your own business?

Hey! 👋I'm Pat Walls, the founder of Starter Story.

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