Dropout SRL

How I Started A $840K/Year Business Selling Limited Edition Sneakers [Italy]

February 26th, 2022
Kola Tytler
Founder, Dropout SRL
$140K
revenue/mo
4
Founders
8
Employees
Dropout SRL
from Milano, Metropolitan City of Milan, Italy
started September 2018
$140,000
revenue/mo
4
Founders
8
Employees
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Hello! Who are you and what business did you start?

Hi there! My name is Kola Tytler and I am the founder of dropout.

dropout (lower-cased!) is a retail business, based in Italy, focused on the sale of limited edition sneakers and streetwear, with a flagship based in Milan and a busy ecommerce.

Our customers range from seasoned sneakerheads to hypebeast, to curious individuals just looking to purchase the trendiest exclusive trainers.

Recovering from pandemic-related closures, dropout turned over 100k USD in sales in December 2021 alone and projects to turn over 7 digits in 2022, with the majority of revenue coming from sneakers sales.

In the second part of the year, we will increase our focus in providing our vast traffic (over 500 thousand unique visitors have landed to dropoutmilano.com between December 2021 and February 2022) with dropout branded products to suit the taste of streetwear wearers.

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