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10 Successful Sex Toys Business Case Studies

10 Successful Sex Toys Business Case Studies
Start A Sex Toys Business

The sex toy industry is growing rapidly, and there's no sign of this slowing down.

The reasons for this growth are varied. The rise of social media has made it easier to find out about new products and services, which has given companies greater access to their customer base and helped them grow their businesses. More people are also getting comfortable with buying things online; not only does this make it easier for them to shop in private, but it also helps them avoid embarrassment if they're nervous about their purchases being seen by other customers while they're waiting in line at a store.

The industry itself is changing as well: companies are offering more variety than ever before, which means that there's something for everyone—even those who might not have considered themselves interested in this sort of thing before now can find something that suits their needs perfectly!

There are already individuals who made it big in this industry and these stories are the proof of their success.

Here are some real life success stories of starting a sex toys business:

1. Sex Toys For Men Co. ($28.8K/year)

Liam Valentine (from Mariánské Lázně, Northwest, Czech Republic) started Sex Toys For Men Co. almost 7 years ago.

$2.4K / month
3 founders / 0 employees
Mariánské Lázně, Northwest, Czech Republic

Case Study

As of now, we gross around $2,000-$3,000/month in revenue, so it isn’t something to write home about necessarily, however, this journey has been very rewarding.


2. Super Smash Cache ($24K/year)

Cy (from Detroit, MI, USA) started Super Smash Cache over 8 years ago.

$2K / month
1 founders / 0 employees

Case Study

I’m Cy, an award-winning sex blogger who’s critiqued over 200 body-safe sex toys. My review blog, Super Smash Cache, focuses on which sex toys are worth it, which ones fall short, and which ones may work for others but not for me (and vice versa).

I gave my honest take on THAT nearly-$300 massager that won a robotics design award, and I’ll never rave about a toy that sounds like a dolphin when you clench around it — no matter how many influencers post smiling selfies with it.


Learn more about starting a sex toys business:

Where to start?

-> How to start a sex toys business?
-> How much does it cost to start a sex toys business?
-> Pros and cons of a sex toys business

Need inspiration?

-> Examples of established sex toys business
-> Marketing ideas for a sex toys business
-> Sex toys business slogans
-> Sex toys business names

Other resources

-> Sex toys business tips

4. Betty's Toy Box ($1.5M/year)

Carolyn Eagle (from Toronto, ON, Canada) started Betty's Toy Box over 9 years ago.

$125K / month
1 founders / 14 employees

Case Study

My name is Carolyn Eagle and I am the co-founder of Betty’s Toy Box and Naughty North, a leading eCommerce network focused on adult pleasure products and accessories. The primary focus from the start was to create an online space where people could shop in a comfortable, safe, and non-judgemental environment.

Couples are using pleasure products to stay closer and more connected even across continents, with Bluetooth and app-enabled items at the forefront of a new surge in pleasure technology. A silver lining of the pandemic has been people spending more time focusing on their sexual health and pleasure.


5. Behind Chocolate Eyes, LLC. ($6K/year)

Montoya Walton (from Fort Worth) started Behind Chocolate Eyes, LLC. over 2 years ago.

$500 / month
1 founders / 0 employees

Case Study

Hi, My name is Montoya “Chocolate” Walton, I’m 34yrs old, Texas-born & raised. I have 4 beautiful children & a wonderful fiance’. He’s one handsome guy! I’m a pretty outstanding woman, sort of like “SuperWoman”!

I have faith that my monthly income will flourish like the rest of the businesses that I’ve read about in the past. Just have to keep pushing forward & stay positive in everything that we do!


6. Goop ($63.1M/year)

I have to admit I never thought I would write an article with the above headline. But then again, I had never thought that the Academy Award-winning actress and ex-partner of Brad Pitt and Coldplay’s…

Gwyneth Paltrow (from Santa Monica, California, USA) started Goop over 15 years ago.

$5.26M / month
1 founders / 313 employees

Case Study

Gwyneth Paltrow, an Oscar-winning actress, founded Goop, a beauty & lifestyle brand. - Goop began as a homemade weekly newsletter in Gwyneth Paltrow's kitchen and debuted in the fall of 2008.

The company now offers products, services, or content around wellness, beauty, food, fashion, and travel industries.

Paltrow has a keen eye for a lucrative market. After learning that the global sex toys market generated about $25 million in revenue in 2018 she decided it was time for Goop to develop its own sex toy products.

Since then, Goop has grown to be a hugely profitable brand (worth over $250 million in 2019), based on the sale of a variety of eccentric and amazing wellness products at high retail prices.


Read the full story on bettermarketing.pub ➜

7. Godemiche ($300K/year)

Adam Breedon, 36, worked as a traffic warden for seven years, but gave it all up to launch a sex toy business with his partner, Monika Makarewiz, 37, in 2016.

Monika Makarewiz and Adam Breedon (from Queniborough, Leicester, UK) started Godemiche almost 7 years ago.

$25K / month
2 founders / employees

Case Study
  • Godemiche was founded by Monika Makarewiz and Adam Breedon. They manufacture high-quality, customized sex toys by hand in the UK.
  • The duo started a website and a Facebook page, each putting in £100, and used the money to buy and sell lingerie and sex toys.
  • The couple now sells customized handmade toys that range in price from £10 to £85 and come in a variety of color combinations.
  • Godemiche claims to offer more than one million different color combinations with its current lineup of close to 30 different products.


Read the full story on metro.co.uk ➜

8. LoveHoney ($444K/year)

The incredible rise of South West sex toy retailer Lovehoney, from bedroom start-up to global domination

Neal Slateford and Richard Longhurst (from Bath, UK) started LoveHoney over 21 years ago.

$37K / month
2 founders / 249 employees

Case Study
  • Lovehoney was started by Neal Slateford and Richard Longhurst in 2002. They develop unique, innovative sex toys and sexual well-being products.
  • There are over 280,000 product reviews by Lovehoney customers on their site to help you choose the right toy for you. Lovehoney has over 400 own brand products for their customers.
  • They have teamed up with some of the most fun and exciting brands or personalities out there to bring you the very best of sexual happiness. The most significant one was partnering with Fifty Shades of Grey author EL James for one of their ranges inspired by her megahit novel.


Read the full story on business-live.co.uk ➜

9. TechySex ($60K/year)

Martin Moore (from New York, NY, USA) started TechySex over 3 years ago.

$5K / month
1 founders / 0 employees

Case Study

Hey everyone, my name is Martin Moore and I’m the founder of TechySex. This website is all about sexual wellness and sex toy reviews. My goal is to help people find answers to questions about their sexuality they may have been too shy to ask.

Currently, we’re making around $5K per month on average. It’s a young business with a lot of growth potential, so the fun is just getting started.


Pat Walls,  Founder of Starter Story
Want to find more ideas that make money?

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