10 Successful Sex Toys Business Case Studies

As of now, we gross around $2,000-$3,000/month in revenue, so it isn’t something to write home about necessarily, however, this journey has been very rewarding.

I’m Cy, an award-winning sex blogger who’s critiqued over 200 body-safe sex toys. My review blog, Super Smash Cache, focuses on which sex toys are worth it, which ones fall short, and which ones may work for others but not for me (and vice versa).

I gave my honest take on THAT nearly-$300 massager that won a robotics design award, and I’ll never rave about a toy that sounds like a dolphin when you clench around it — no matter how many influencers post smiling selfies with it.

My name is Carolyn Eagle and I am the co-founder of Betty’s Toy Box and Naughty North, a leading eCommerce network focused on adult pleasure products and accessories. The primary focus from the start was to create an online space where people could shop in a comfortable, safe, and non-judgemental environment.

Couples are using pleasure products to stay closer and more connected even across continents, with Bluetooth and app-enabled items at the forefront of a new surge in pleasure technology. A silver lining of the pandemic has been people spending more time focusing on their sexual health and pleasure.

Hi, My name is Montoya “Chocolate” Walton, I’m 34yrs old, Texas-born & raised. I have 4 beautiful children & a wonderful fiance’. He’s one handsome guy! I’m a pretty outstanding woman, sort of like “SuperWoman”!

I have faith that my monthly income will flourish like the rest of the businesses that I’ve read about in the past. Just have to keep pushing forward & stay positive in everything that we do!

Gwyneth Paltrow, an Oscar-winning actress, founded Goop, a beauty & lifestyle brand. - Goop began as a homemade weekly newsletter in Gwyneth Paltrow's kitchen and debuted in the fall of 2008.

The company now offers products, services, or content around wellness, beauty, food, fashion, and travel industries.

Paltrow has a keen eye for a lucrative market. After learning that the global sex toys market generated about $25 million in revenue in 2018 she decided it was time for Goop to develop its own sex toy products.

Since then, Goop has grown to be a hugely profitable brand (worth over $250 million in 2019), based on the sale of a variety of eccentric and amazing wellness products at high retail prices.

Read the full story on bettermarketing.pub ➜

• Godemiche was founded by Monika Makarewiz and Adam Breedon. They manufacture high-quality, customized sex toys by hand in the UK.
• The duo started a website and a Facebook page, each putting in £100, and used the money to buy and sell lingerie and sex toys.
• The couple now sells customized handmade toys that range in price from £10 to £85 and come in a variety of color combinations.
• Godemiche claims to offer more than one million different color combinations with its current lineup of close to 30 different products.

Read the full story on metro.co.uk ➜

• Lovehoney was started by Neal Slateford and Richard Longhurst in 2002. They develop unique, innovative sex toys and sexual well-being products.
• There are over 280,000 product reviews by Lovehoney customers on their site to help you choose the right toy for you. Lovehoney has over 400 own brand products for their customers.
• They have teamed up with some of the most fun and exciting brands or personalities out there to bring you the very best of sexual happiness. The most significant one was partnering with Fifty Shades of Grey author EL James for one of their ranges inspired by her megahit novel.

Read the full story on business-live.co.uk ➜

Hey everyone, my name is Martin Moore and I’m the founder of TechySex. This website is all about sexual wellness and sex toy reviews. My goal is to help people find answers to questions about their sexuality they may have been too shy to ask.

Currently, we’re making around $5K per month on average. It’s a young business with a lot of growth potential, so the fun is just getting started.