9 Successful Sex Toys Business Case Studies

9 Successful Sex Toys Business Case Studies
Start A Sex Toys Business

The sex toy industry is growing rapidly, and there's no sign of this slowing down.

The reasons for this growth are varied. The rise of social media has made it easier to find out about new products and services, which has given companies greater access to their customer base and helped them grow their businesses. More people are also getting comfortable with buying things online; not only does this make it easier for them to shop in private, but it also helps them avoid embarrassment if they're nervous about their purchases being seen by other customers while they're waiting in line at a store.

The industry itself is changing as well: companies are offering more variety than ever before, which means that there's something for everyone—even those who might not have considered themselves interested in this sort of thing before now can find something that suits their needs perfectly!

There are already individuals who made it big in this industry and these stories are the proof of their success.

Here are some real life success stories of starting a sex toys business:

1. Sex Toys For Men Co. ($28.8K/year)

Liam Valentine (from Mariánské Lázně, Northwest, Czech Republic) started Sex Toys For Men Co. almost 6 years ago.

Revenue
$2.4K / month
Team
3 founders / 0 employees
Location
Mariánské Lázně, Northwest, Czech Republic

Case Study

As of now, we gross around $2,000-$3,000/month in revenue, so it isn’t something to write home about necessarily, however, this journey has been very rewarding.

how-we-started-a-2-4k-month-sex-toys-for-men-store

2. Super Smash Cache ($24K/year)

Cy (from Detroit, MI, USA) started Super Smash Cache over 7 years ago.

Revenue
$2K / month
Team
1 founders / 0 employees

Case Study

I’m Cy, an award-winning sex blogger who’s critiqued over 200 body-safe sex toys. My review blog, Super Smash Cache, focuses on which sex toys are worth it, which ones fall short, and which ones may work for others but not for me (and vice versa).

I gave my honest take on THAT nearly-$300 massager that won a robotics design award, and I’ll never rave about a toy that sounds like a dolphin when you clench around it — no matter how many influencers post smiling selfies with it.

how-my-blog-with-body-safe-sex-toys-reviews-turned-into-a-2k-month-side-hustle

3. Betty's Toy Box ($1.5M/year)

Carolyn Eagle (from Toronto, ON, Canada) started Betty's Toy Box over 8 years ago.

Revenue
$125K / month
Team
3 founders / 14 employees

Case Study

My name is Carolyn Eagle and I am the co-founder of Betty’s Toy Box and Naughty North, a leading eCommerce network focused on adult pleasure products and accessories. The primary focus from the start was to create an online space where people could shop in a comfortable, safe, and non-judgemental environment.

Couples are using pleasure products to stay closer and more connected even across continents, with Bluetooth and app-enabled items at the forefront of a new surge in pleasure technology. A silver lining of the pandemic has been people spending more time focusing on their sexual health and pleasure.

how-we-started-a-125k-month-ecommerce-network-focused-on-adult-pleasure-products

4. Behind Chocolate Eyes, LLC. ($6K/year)

Montoya Walton (from Fort Worth) started Behind Chocolate Eyes, LLC. over 1 year ago.

Revenue
$500 / month
Team
1 founders / 0 employees

Case Study

Hi, My name is Montoya “Chocolate” Walton, I’m 34yrs old, Texas-born & raised. I have 4 beautiful children & a wonderful fiance’. He’s one handsome guy! I’m a pretty outstanding woman, sort of like “SuperWoman”!

I have faith that my monthly income will flourish like the rest of the businesses that I’ve read about in the past. Just have to keep pushing forward & stay positive in everything that we do!

i-started-a-profitable-sex-toy-shop-with-just-1-200

5. Just a moment... ($24M/year)

I have to admit I never thought I would write an article with the above headline. But then again, I had never thought that the Academy Award-winning actress and ex-partner of Brad Pitt and Coldplay’s…

Revenue
$2M / month

Case Study

Read the full story on bettermarketing.pub ➜

6. Godemiche ($240K/year)

Adam Breedon, 36, worked as a traffic warden for seven years, but gave it all up to launch a sex toy business with his partner, Monika Makarewiz, 37, in 2016.

Revenue
$20K / month

Case Study

Read the full story on metro.co.uk ➜

7. Adam & Eve ($96M/year)

What's your widget? At Adam & Eve, a franchise retailer of adult toys, lingerie, bondage tools, erotic oils and sexual enhancement products, that answer might include everything from the Satisfyer

Revenue
$8M / month

Case Study

Read the full story on franchisetimes.com ➜

8. LoveHoney ($444K/year)

The incredible rise of South West sex toy retailer Lovehoney, from bedroom start-up to global domination

Revenue
$37K / month

Case Study

Read the full story on business-live.co.uk ➜

9. TechySex ($60K/year)

Martin Moore (from New York, NY, USA) started TechySex over 2 years ago.

Revenue
$5K / month
Team
1 founders / 0 employees

Case Study

Hey everyone, my name is Martin Moore and I’m the founder of TechySex. This website is all about sexual wellness and sex toy reviews. My goal is to help people find answers to questions about their sexuality they may have been too shy to ask.

Currently, we’re making around $5K per month on average. It’s a young business with a lot of growth potential, so the fun is just getting started.

i-turned-something-that-nobody-talks-about-into-a-60k-year-blog

Pat Walls,  Founder of Starter Story

Want to start your own business?

Hey! 👋I'm Pat Walls, the founder of Starter Story.

We interview successful business owners and share the stories behind their business. By sharing these stories, we want to help you get started.

Interested in starting your own business? Join Starter Story Premium to get the greatest companion to starting and growing your business:

  • Connect + get advice from successful entrepreneurs
  • Step by step guides on how to start and grow
  • Exclusive and early access to the best case studies on the web
  • And much more!

Did you know that brands using Klaviyo average a 95x ROI?

Email, SMS, and more — Klaviyo brings your marketing all together, fueling growth without burning through time and resources.

Deliver more relevant email and text messages — powered by your data. Klaviyo helps you turn one-time buyers into repeat customers with all the power of an enterprise solution and none of the complexity.

Join Brumate, Beardbrand, and the 265,000 other businesses using Klaviyo to grow their online sales.

Try Klaviyo for free right now ➜