13 Successful Sex Toys Business Case Studies
The sex toy industry is growing rapidly, and there's no sign of this slowing down.
The reasons for this growth are varied. The rise of social media has made it easier to find out about new products and services, which has given companies greater access to their customer base and helped them grow their businesses. More people are also getting comfortable with buying things online; not only does this make it easier for them to shop in private, but it also helps them avoid embarrassment if they're nervous about their purchases being seen by other customers while they're waiting in line at a store.
The industry itself is changing as well: companies are offering more variety than ever before, which means that there's something for everyone—even those who might not have considered themselves interested in this sort of thing before now can find something that suits their needs perfectly!
There are already individuals who made it big in this industry and these stories are the proof of their success.
Here are some real life success stories of starting a sex toys business:
1. Sex Toys For Men Co. ($28.8K/year)
Liam Valentine stumbled into the sex toy business when he discovered that the domain SexToysForMen.Co was available. With experience in internet marketing, Liam and his team decided to give it a go and now gross around $2,000-$3,000 per month in revenue, leveraging free traffic channels such as content marketing and referrals.
How much they make: $28.8K/year
Current team size: 0
SexToysForMen.Co founder shares how he stumbled into the adult toy industry, and through organic content marketing and referrals, has grown the business to bring in monthly revenue of $2,000-$3,000 with an email list accounting for 30% of sales.
2. Super Smash Cache ($24K/year)
Cy, an award-winning sex blogger, started her review blog, Super Smash Cache, after realizing the lack of honest information about body-safe sex toys. With a background in biology and art, Cy wanted to create a platform that challenged assumptions about sexuality and provided a space for sexually expressive individuals. Today, her blog has amassed over 11,000 followers on Instagram and brings in around $2,000 a month through affiliate commissions, sponsored posts, and banner ads.
How much they make: $24K/year
How much did it cost to start: $14
Current team size: 0
Sex blogger turns a free WordPress blog into a $2,000 a month part-time digital business by investing in education, self-hosting, and building relationships within the NSFW community.
So... can you actually make money with a sex toys business?
Of course. There are millions to be made in this industry.
But how?
- Research real, profitable businesses and see exactly how much money they make.
- Study exactly what works, and what doesn’t.
- Take action, because now you have the roadmap.
Join Starter Story and build your next big thing:
3. Betty's Toy Box ($1.5M/year)
Carolyn Eagle, the co-founder of Betty's Toy Box and Naughty North, came up with the idea for her businesses after realizing that there were few online shopping options for adult pleasure products that were comfortable, non-intimidating, and representative of different demographics. With a focus on education and open discussion, Carolyn aimed to normalize the use of sex toys and remove the stigma surrounding them. The business has seen impressive growth, with sales of approximately $125,000 per month and a 60% increase in revenue last year, driven by the increasing interest in sexual health and pleasure during the COVID-19 pandemic.
How much they make: $1.5M/year
How much did it cost to start: $2K
Current team size: 14
Betty's Toy Box and Naughty North are a leading eCommerce network focused on adult pleasure products and accessories, growing over 60% last year with sales of approximately $125,000/mth, with sales increasing even further during Covid.
4. Behind Chocolate Eyes, LLC. ($6K/year)
Montoya "Chocolate" Walton, a Texas-based financial analyst, came up with the idea for her online adult shop, Behind Chocolate Eyes, LLC, after realizing the profitability of the adult entertainment industry during the COVID-19 pandemic. Despite facing initial funding challenges, Montoya took a leap of faith and found a wholesale sex toy distributor to kickstart her business. Within just 4 months, she has made over $2.5k in sales and is confident in the future success of her venture.
How much they make: $6K/year
Current team size: 0
Founder Montoya "Chocolate" Walton started an online adult shop named Behind Chocolate Eyes, LLC with just $1,200, and has made $2.5k+ in total revenue in only 4 months through online purchases and events, with plans to expand her business to a mobile adult shop and increase her social media following.
So... can you actually make money with a sex toys business?
Of course. There are millions to be made in this industry.
But how?
- Research real, profitable businesses and see exactly how much money they make.
- Study exactly what works, and what doesn’t.
- Take action, because now you have the roadmap.
Join Starter Story and build your next big thing:
5. Goop ($63.1M/year)
How much they make: $63.1M/year
Current team size: 313
Actress Gwyneth Paltrow's wellness brand Goop, worth over $250 million in 2019, expanded into the sex toys market after realizing it had generated $25 million revenue in 2018.
6. Godemiche ($300K/year)
How much they make: $300K/year
How much did it cost to start: $250
Current team size:
Godemiche, a UK-based sex toy manufacturer that started with just £200, now offers over one million different color combinations of customized toys and is set to earn £250,000 in a year due to lockdown.
So... can you actually make money with a sex toys business?
Of course. There are millions to be made in this industry.
But how?
- Research real, profitable businesses and see exactly how much money they make.
- Study exactly what works, and what doesn’t.
- Take action, because now you have the roadmap.
Join Starter Story and build your next big thing:
7. LoveHoney ($444K/year)
How much they make: $444K/year
How much did it cost to start: $11K
Current team size: 249
Lovehoney sells unique and innovative sex toys and products, with over 280,000 customer reviews on their site and more than 400 own brand products, and have collaborated with Fifty Shades of Grey author EL James for one of their ranges inspired by her novel.
8. TechySex ($60K/year)
Martin Moore, the founder of TechySex, stumbled upon the idea for his business when he realized there was a lack of information and quality content on sex toys and sexual wellness. After working as a freelance writer in the industry, he decided to create his own blog to provide valuable resources and recommendations. With a focus on SEO and organic traffic, TechySex has become profitable, generating around $5K per month and attracting readers from both the USA and Europe. The future looks promising as Martin plans to expand his team and explore new ways to increase income.
How much they make: $60K/year
How much did it cost to start: $20
Current team size: 0
TechySex is a website that offers sexual wellness education and sex toy reviews, making around $5k per month on average and featuring affiliate programs as the main source of income; the founder Martin Moore started it after having experience as a ghostwriter in the adult industry and noticing a huge lack of information on sex toys as well as sexual wellness in general.
9. SexualAlpha ($120K/year)
Dainis Graveris, founder of SexualAlpha, started his journey in the sexual wellness industry after working in web design and pursuing his passion for dance. While seeking ways to improve his own sex life, he realized the potential in helping others by providing unbiased sex toy reviews and sex education. With a website that now receives 900K visits per month and generates $10K/month in affiliate commissions, Dainis aims to continue expanding his company's reach and breaking the stigma around sexuality.
How much they make: $120K/year
How much did it cost to start: $100
Current team size: 8
SexualAlpha is a sexual wellness blog that provides honest sex toy reviews, with 900K visits per month and making around 10K/month on affiliate commissions, created by founder Dainis Graveris through intensive research and a strong passion for teaching people about sexuality.
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- 4,818 founder case studies
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- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
