15 Natural Beauty Product Business Success Stories [2024]
Natural beauty products include aloe vera, honey, or cocoa butter. They contain no chemical or synthetic elements.
The global natural skin care products market size was valued at $6.7 billion in 2021.
Thinking about launching a beauty product line? What’s holding you back? Check out our case studies below to see how others have done it!
In this list, you'll find real-world natural beauty product business success stories and very profitable examples of starting a natural beauty product business that makes money.
1. BLAQ ($7.9M/year)
Ryan Channing discovered the power of activated charcoal during a trip to Japan and quickly turned a viral peel-off charcoal face mask into an $8 million business in its first year. Sharing hilarious videos of friends using the product, BLAQ's success skyrocketed, bolstered by partnerships with major subscription beauty boxes.
How much money it makes: $7.9M/year
How much did it cost to start: $20K
How many people on the team: 6
The BLAQ Group, an Australian beauty company known for its detoxifying skincare products, was founded in 2016 by Ryan Channing and generated over $8 million in sales in its first year, and now the company is working to expand into brick-and-mortar distribution and partnerships in the US market.
2. Bey Moss ($1.2M/year)
Nick Bey, the founder of Bey Moss, came up with the idea for his business after hearing about the health benefits of sea moss from rapper Nipsey Hussle. He decided to sell sea moss products to his wife's large social media following and quickly sold out of his first batch, validating the demand for the product. With his background in computer programming and his wife's sales expertise, they were able to build Bey Moss into a successful e-commerce business, making over $800,000 in revenue to date.
How much money it makes: $1.2M/year
How much did it cost to start: $500
How many people on the team: 10
Bey Moss, an e-commerce platform selling sea moss-infused health and wellness products, made over $800,000 to-date with less than $10,000 overall in ads after validating the product idea through reviews and feedback and leveraging their social media following to build a Bey Moss community.
3. American Provenance ($960K/year)
Kyle LaFond, the founder of American Provenance, came up with the idea for his natural products manufacturing company while working as a middle school science teacher. He noticed that many of his students were using body sprays filled with harsh chemicals, and decided to teach them how to make their own personal care products using minimal ingredients. This experience, combined with his own desire for high-quality natural products at affordable prices, inspired him to launch American Provenance.
How much money it makes: $960K/year
How much did it cost to start: $225K
How many people on the team: 9
American Provenance, a natural products manufacturing company, achieved over $3M in lifetime revenue by creating high-quality natural products intended primarily for men, with a unique approach of building their reputation and customer base one store at a time.
4. Doppeltree ($840K/year)
Tony and Faye started Doppeltree as a side hustle, inspired by Tony's brother's success in the DTC business. Tony wanted to find a way to pay for his expensive lunches and saw the demand for cold brew coffee. Faye, on the other hand, wanted to create natural self-care products. They launched their website and started selling on Amazon, focusing on product innovation and improving upon customer pain points.
How much money it makes: $840K/year
How much did it cost to start: $1K
How many people on the team: 0
Doppeltree, a natural self-care product company in San Francisco, started in 2017 with an $800 investment and now averages $40,000 in revenue per month with 40-50% net profit, offering eye and face masks, a Vitamin C Facial Serum with Real 24K Gold Essence, and an Organic Cotton Cold Brew Filter Bag.
5. Blue Nectar Ayurved Products ($360K/year)
Blue Nectar attracted and retained customers through a focus on superior quality products made with carefully chosen herbs. Their online marketing strategy, similar to that used for their spa services, has proven successful, with their customer base primarily coming from online promotions. They have grown from a few products to a global presence, with high repeat rates of 50-60% for some of their products.
How much money it makes: $360K/year
How much did it cost to start: $100K
How many people on the team: 30
Blue Nectar is a successful Contemporary Ayurved Beauty and Wellness brand that generates $150K/month with high repeat rates, offering world-class Ayurvedic products that balance traditional effectiveness with modern sensibilities.
6. Healing Harbors ($216K/year)
Stacy Moore, a former Coast Guard helicopter mechanic, discovered the potential benefits of hemp and cannabis while providing home healthcare. After formulating a cream that drastically improved her client's mobility, Stacy founded Healing Harbors to offer thoughtfully made hemp products and educate others about the potential of natural remedies. The company has since grown, with products manufactured in-house and a focus on high-quality ingredients and customer satisfaction.
How much money it makes: $216K/year
How much did it cost to start: $200K
How many people on the team: 1
This case study follows the journey of Healing Harbors, a female-founded company that specializes in personal care and pet products made with CBD and has grown to generate $216k a year through e-commerce and wholesale accounts thanks to carefully planned formulation, small-batch manufacturing and meaningful relationships with customers.
7. Dermabeam ($180K/year)
Takashi Yanagi, the founder of Dermabeam, came up with the idea after struggling with severe acne and eczema for years. Through his own healing journey and exploration of light therapy, he discovered the benefits and decided to create comfortable and user-friendly light therapy masks and panels. Since launching in September 2021, the company has generated $125,000 in sales and aims to become the largest light therapy company in the world.
How much money it makes: $180K/year
How much did it cost to start: $50K
How many people on the team: 1
Dermabeam's founder Takashi Yanagi went from being suicidal in 2019 to launching his light therapy mask business in 2021 to tackle the $100B skincare industry, achieving $35K in sales in the first year and $90K in the first half of 2022, and aiming to become the largest light therapy company in the world.
8. Raganaturals LLC ($120K/year)
Dr. Garima Jain, the founder of RaGaNaturals, came up with the idea for her skincare brand after realizing that many creams and lotions on the market contained unnecessary chemicals, especially when it came to her son's dry skin issues. She decided to formulate her own products using basic and essential ingredients, and after receiving positive feedback from friends and family, she launched RaGaNaturals to provide minimalistic, natural, and effective skincare products.
How much money it makes: $120K/year
How much did it cost to start: $5K
How many people on the team: 2
RaGaNaturals is a minimalistic skincare brand that provides products free from unnecessary chemicals and fragrances, made with natural ingredients and effective in moisturizing and nourishing the skin, generating $5k per month in sales and focusing on expanding its reach in North America.
9. Hair Fetish ($84K/year)
Diane German, the founder of Hair Fetish LLC, had a passion for hairstyling from a young age. She started styling her friends and family and eventually opened her own salon. In 2011, she launched Hair Fetish and in 2012 added the product line Agape Fetish. Through determination and perseverance, Diane has built a reputable business that has made over 90k in 2020.
How much money it makes: $84K/year
How much did it cost to start: $1.5K
How many people on the team: 1
This case study follows Diane German, founder of Hair Fetish LLC, who has built a successful styling service and hair product business with over $90k in revenue, and plans to expand to an organic hair care line, despite experiencing setbacks and failures along the way.
10. Flowerdale Valley ($60K/year)
Mel, the founder of Flowerdale Valley, came up with the idea for her skincare business when she realized that the beeswax and honey from her farm could be used to create a hydrating and anti-aging cream. She started selling her first product, Bee Balm, along with honey, and gradually expanded her product range over the years. Now, her business brings in approximately $7,500 in sales per month and provides her income for her and her children.
How much money it makes: $60K/year
How many people on the team: 0
A mother-of-two started a $5k/month skincare business after experimenting with beeswax and honey to create luxurious all-natural products, growing her business to attain over $7,500 in sales per month via multiple sales streams, including $4,000 per month at markets.
11. Olakino Skincare ($48K/year)
Kristie Chee, the founder of Olakino skincare products, was inspired to start her business after experiencing the loss of her baby due to toxic liver. Realizing that many skincare and makeup products marketed as "non-toxic" still contained harmful ingredients, she decided to create her own line of 100% non-toxic products. Through research, formulation trials, and feedback from family and friends, she developed high-quality, non-toxic skincare and makeup products that are healthy for the body.
How much money it makes: $48K/year
How much did it cost to start: $35K
How many people on the team: 1
Learn how Kristie Chee started a $4k/month, 100% non-toxic skincare and makeup brand, Olakino, after suffering from toxic liver and being disappointed with the quality of natural skincare products available in the market.
12. Real Drop Enterprises ($24K/year)
Nabiulla came up with the idea for RealDrop Natural Oil when his mom jokingly suggested it during a phone call. With his mom's expertise as a Hair & Skin Technician and his own experience using natural products, they decided to create a line of organic and natural products for hair, skin, and health. They launched their products in top cosmetic outlets in India and have plans for local availability in major cities and even in Chicago, Illinois.
How much money it makes: $24K/year
How much did it cost to start: $250
How many people on the team: 25
RealDrop Natural Oil saw success in educating customers about organic and natural products to improve hair, skin, and overall health, with goals to expand their local reach in India and potentially Chicago, Illinois in the future.
13. Aura Sensory ($24K/year)
Danna Norek, founder of Aura Sensory, came up with the idea for her business while on a business/pleasure trip with her husband and they had to buy a different natural deodorant which caused a bad reaction. She realized she could make a better natural deodorant and decided to create her own line of safer, high-quality, affordable skin and hair care products. Her flagship products, Natural Shine Enhancing Shampoo and Nourish & Hydrate Face Cream, have attracted a strong customer base and continue to receive glowing reviews and repeat customers.
How much money it makes: $24K/year
How much did it cost to start: $4K
How many people on the team: 1
Aura Sensory, a skin and hair care company with a $2K monthly revenue, offers safe and affordable products while maintaining a loyal customer base of around 350.
14. ELLIE Cosmetics ($9K/year)
Dr. KeShawn Haynes, a chemist, came up with the idea for her business, KLH Industries LLC and ELLIE Cosmetics, after realizing her passion for chemistry and a desire to be her own boss. She conducted market research, developed a unique product made with naturally sourced ingredients, and spent years perfecting her formula. After participating in vendor shows and bootstrapping her business, she now focuses on marketing efforts and plans to expand into skincare and fragrances in the future.
How much money it makes: $9K/year
How much did it cost to start: $250
How many people on the team: 2
KLH Industries founder Dr. KeShawn Haynes shares her journey of starting up her own makeup brand ELLIE Cosmetics, developing a new product using naturally-sourced ingredients and eventually launching a successful business through bootstrapping and social media marketing.
15. Lewa Botanics ($3.6K/year)
Harley Valneus, founder of Lewa Botanics, was inspired to create natural skincare products after experimenting with DIY body butters and receiving positive feedback from friends and family. After refining her formula, she was encouraged by others to sell her products and eventually launched Lewa Botanics in September 2019. Within the first year, the business generated an impressive $15,000 in revenue.
How much money it makes: $3.6K/year
How much did it cost to start: $200
How many people on the team: 1
This case study follows the journey of founder Harley Valneus, who started natural skincare line Lewa Botanics in 2019 and achieved $15k in revenue within a year, with a focus on creating products that are vegan, nut-free, paraben-free, fragrance-free and all-natural.
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
