15 Natural Beauty Product Business Success Stories [2024]
Natural beauty products include aloe vera, honey, or cocoa butter. They contain no chemical or synthetic elements.
The global natural skin care products market size was valued at $6.7 billion in 2021.
Thinking about launching a beauty product line? What’s holding you back? Check out our case studies below to see how others have done it!
Here are some real life success stories of starting a natural beauty product business:
1. Flowerdale Valley ($60K/year)
Mel, the founder of Flowerdale Valley, came up with the idea for her skincare business when she realized that the beeswax and honey from her farm could be used to create a hydrating and anti-aging cream. She started selling her first product, Bee Balm, along with honey, and gradually expanded her product range over the years. Now, her business brings in approximately $7,500 in sales per month and provides her income for her and her children.
How much they make: $60K/year
Current team size: 0
A mother-of-two started a $5k/month skincare business after experimenting with beeswax and honey to create luxurious all-natural products, growing her business to attain over $7,500 in sales per month via multiple sales streams, including $4,000 per month at markets.
2. Raganaturals LLC ($120K/year)
Dr. Garima Jain, the founder of RaGaNaturals, came up with the idea for her skincare brand after realizing that many creams and lotions on the market contained unnecessary chemicals, especially when it came to her son's dry skin issues. She decided to formulate her own products using basic and essential ingredients, and after receiving positive feedback from friends and family, she launched RaGaNaturals to provide minimalistic, natural, and effective skincare products.
How much they make: $120K/year
How much did it cost to start: $5K
Current team size: 2
RaGaNaturals is a minimalistic skincare brand that provides products free from unnecessary chemicals and fragrances, made with natural ingredients and effective in moisturizing and nourishing the skin, generating $5k per month in sales and focusing on expanding its reach in North America.
So... can you actually make money with a natural beauty product business?
Of course. There are millions to be made in this industry.
But how?
- Research real, profitable businesses and see exactly how much money they make.
- Study exactly what works, and what doesn’t.
- Take action, because now you have the roadmap.
Join Starter Story and build your next big thing:
3. Doppeltree ($840K/year)
Tony and Faye started Doppeltree as a side hustle, inspired by Tony's brother's success in the DTC business. Tony wanted to find a way to pay for his expensive lunches and saw the demand for cold brew coffee. Faye, on the other hand, wanted to create natural self-care products. They launched their website and started selling on Amazon, focusing on product innovation and improving upon customer pain points.
How much they make: $840K/year
How much did it cost to start: $1K
Current team size: 0
Doppeltree, a natural self-care product company in San Francisco, started in 2017 with an $800 investment and now averages $40,000 in revenue per month with 40-50% net profit, offering eye and face masks, a Vitamin C Facial Serum with Real 24K Gold Essence, and an Organic Cotton Cold Brew Filter Bag.
4. Olakino Skincare ($48K/year)
Kristie Chee, the founder of Olakino skincare products, was inspired to start her business after experiencing the loss of her baby due to toxic liver. Realizing that many skincare and makeup products marketed as "non-toxic" still contained harmful ingredients, she decided to create her own line of 100% non-toxic products. Through research, formulation trials, and feedback from family and friends, she developed high-quality, non-toxic skincare and makeup products that are healthy for the body.
How much they make: $48K/year
How much did it cost to start: $35K
Current team size: 1
Learn how Kristie Chee started a $4k/month, 100% non-toxic skincare and makeup brand, Olakino, after suffering from toxic liver and being disappointed with the quality of natural skincare products available in the market.
So... can you actually make money with a natural beauty product business?
Of course. There are millions to be made in this industry.
But how?
- Research real, profitable businesses and see exactly how much money they make.
- Study exactly what works, and what doesn’t.
- Take action, because now you have the roadmap.
Join Starter Story and build your next big thing:
5. Lewa Botanics ($3.6K/year)
Harley Valneus, founder of Lewa Botanics, was inspired to create natural skincare products after experimenting with DIY body butters and receiving positive feedback from friends and family. After refining her formula, she was encouraged by others to sell her products and eventually launched Lewa Botanics in September 2019. Within the first year, the business generated an impressive $15,000 in revenue.
How much they make: $3.6K/year
How much did it cost to start: $200
Current team size: 1
This case study follows the journey of founder Harley Valneus, who started natural skincare line Lewa Botanics in 2019 and achieved $15k in revenue within a year, with a focus on creating products that are vegan, nut-free, paraben-free, fragrance-free and all-natural.
6. Healing Harbors ($216K/year)
Stacy Moore, a former Coast Guard helicopter mechanic, discovered the potential benefits of hemp and cannabis while providing home healthcare. After formulating a cream that drastically improved her client's mobility, Stacy founded Healing Harbors to offer thoughtfully made hemp products and educate others about the potential of natural remedies. The company has since grown, with products manufactured in-house and a focus on high-quality ingredients and customer satisfaction.
How much they make: $216K/year
How much did it cost to start: $200K
Current team size: 1
This case study follows the journey of Healing Harbors, a female-founded company that specializes in personal care and pet products made with CBD and has grown to generate $216k a year through e-commerce and wholesale accounts thanks to carefully planned formulation, small-batch manufacturing and meaningful relationships with customers.
So... can you actually make money with a natural beauty product business?
Of course. There are millions to be made in this industry.
But how?
- Research real, profitable businesses and see exactly how much money they make.
- Study exactly what works, and what doesn’t.
- Take action, because now you have the roadmap.
Join Starter Story and build your next big thing:
7. Blue Nectar Ayurved Products ($360K/year)
Blue Nectar attracted and retained customers through a focus on superior quality products made with carefully chosen herbs. Their online marketing strategy, similar to that used for their spa services, has proven successful, with their customer base primarily coming from online promotions. They have grown from a few products to a global presence, with high repeat rates of 50-60% for some of their products.
How much they make: $360K/year
How much did it cost to start: $100K
Current team size: 30
Blue Nectar is a successful Contemporary Ayurved Beauty and Wellness brand that generates $150K/month with high repeat rates, offering world-class Ayurvedic products that balance traditional effectiveness with modern sensibilities.
8. American Provenance ($960K/year)
Kyle LaFond, the founder of American Provenance, came up with the idea for his natural products manufacturing company while working as a middle school science teacher. He noticed that many of his students were using body sprays filled with harsh chemicals, and decided to teach them how to make their own personal care products using minimal ingredients. This experience, combined with his own desire for high-quality natural products at affordable prices, inspired him to launch American Provenance.
How much they make: $960K/year
How much did it cost to start: $225K
Current team size: 9
American Provenance, a natural products manufacturing company, achieved over $3M in lifetime revenue by creating high-quality natural products intended primarily for men, with a unique approach of building their reputation and customer base one store at a time.
9. Aura Sensory ($24K/year)
Danna Norek, founder of Aura Sensory, came up with the idea for her business while on a business/pleasure trip with her husband and they had to buy a different natural deodorant which caused a bad reaction. She realized she could make a better natural deodorant and decided to create her own line of safer, high-quality, affordable skin and hair care products. Her flagship products, Natural Shine Enhancing Shampoo and Nourish & Hydrate Face Cream, have attracted a strong customer base and continue to receive glowing reviews and repeat customers.
How much they make: $24K/year
How much did it cost to start: $4K
Current team size: 1
Aura Sensory, a skin and hair care company with a $2K monthly revenue, offers safe and affordable products while maintaining a loyal customer base of around 350.
10. ELLIE Cosmetics ($9K/year)
Dr. KeShawn Haynes, a chemist, came up with the idea for her business, KLH Industries LLC and ELLIE Cosmetics, after realizing her passion for chemistry and a desire to be her own boss. She conducted market research, developed a unique product made with naturally sourced ingredients, and spent years perfecting her formula. After participating in vendor shows and bootstrapping her business, she now focuses on marketing efforts and plans to expand into skincare and fragrances in the future.
How much they make: $9K/year
How much did it cost to start: $250
Current team size: 2
KLH Industries founder Dr. KeShawn Haynes shares her journey of starting up her own makeup brand ELLIE Cosmetics, developing a new product using naturally-sourced ingredients and eventually launching a successful business through bootstrapping and social media marketing.
11. ClearForMe ($3.9M/year)
How much they make: $3.9M/year
Current team size: 11
ClearForMe is an ingredient SaaS solution used by 300 companies, including Credo Beauty and Ulta Beauty, offering user-friendly ingredient education, filter, and search capabilities based on transparency and customization, with over 1.6 million ingredients.
- 4,818 founder case studies
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- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
