23 Content Marketing Agency Success Stories [2024]

Updated: November 19th, 2023
Start A Content Marketing Agency

Content is the currency of the digital world. Today, more and more businesses need to work with writers and content marketers. If you want to get into these kinds of jobs, you should start a writers' or content marketing agency.

Worldwide content marketing industry revenue was estimated at roughly $66B in 2021. The source projected that it would increase to $76B in 2022 and that it would continue growing over the further years to reach $137B in 2026.

Content marketing will continue to grow in significance with the increased use of digital channels. Therefore, the demand for content marketers is projected to grow by 27% over the next few years.

Here are some real life success stories of starting a content marketing agency:

1. Article-Writing Co ($1.5M/year)

David Tile, the founder of Article-Writing.co, originally tried to start a penny auction website after college but failed. He then turned to freelance writing to make some cash, which eventually led to him building a successful content writing service. With $40k - $50k in monthly revenue from clients like Answers.com, Tile's business has grown without any outside funding, emphasizing the importance of taking action and adapting to market forces.

How much they make: $1.5M/year
Current team size: 25

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How I Started A $80K/Month Content Writing Business

How David Tile turned a freelance writing gig into an $80k/month business, discussing lessons learned through managing growing demands and maintaining a remote team operation.

About
David started Article-Writing Co about 13 years ago
Revenue
David grew the business to $125K/month
Read by 23,601 founders

2. Content Allies ($900K/year)

Jake Jorgovan, founder of Content Allies, came up with the idea for his business after realizing that his own podcast had directly contributed to over 68% of the revenue for his previous business, Lead Cookie. Recognizing the power of podcasting as a marketing channel, he decided to start a business focused on helping B2B companies launch revenue-generating podcasts, and Content Allies was born. They now have a monthly recurring revenue of approximately $75k, produce 20+ podcasts, and have released over 500 episodes for their clients.

How much they make: $900K/year
How much did it cost to start: $3K
Current team size: 3

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How I Started A $75K/Month Podcast Production Service

Content Allies helps B2B companies launch revenue-generating podcasts, serving businesses doing over $1 million per year in revenue, with the company now doing ~$75k MRR and having released over 500+ episodes for clients.

About
Jake started Content Allies over 5 years ago
Revenue
Jake grew the business to $75K/month
Costs
It cost Jake $3000 to start the business
Read by 8,116 founders

So... can you actually make money with a content marketing agency?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

3. Koala Rank ($96K/year)

Arrigo, the founder of Koala Rank, stumbled upon the idea of starting his own business while working as a freelancer on Fiverr. After receiving an email about Fiverr's new Studios feature, he saw an opportunity to create his own thing and decided to click on the "Create a Studio" button. This marked the beginning of Koala Rank, an all-in-one content marketing service that now generates $8K in monthly recurring revenue.

How much they make: $96K/year
How much did it cost to start: $4K
Current team size: 1

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From Freelancing On Fiverr To Starting An $8K/Month Content Marketing Service For Small B2B Firms

Koala Rank, an all-in-one content marketing service for B2B firms founded by Arrigo, has grown to $8K in MRR since its launch in Jan 2020 with retention being good and March 2021 seeing a boom in subscriptions.

About
Arrigo started Koala Rank over 4 years ago
Revenue
Arrigo grew the business to $8K/month
Costs
It cost Arrigo $4000 to start the business
Read by 6,289 founders

4. The Content Direction Agency ($288K/year)

Lacy, the founder of The Content Direction Agency, came up with the idea for her business when she realized she could offer her expertise as a blogger and content strategist to other businesses. After starting out as a freelance writer, she transitioned into long-term retainers and built a team of writers to serve her clients. Today, her business generates over $300k annually and continues to grow through word-of-mouth referrals and joint venture partnerships.

How much they make: $288K/year
How much did it cost to start: $50
Current team size: 1

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I Make $300K/Year With A Team Of Ghostwriters That Create Content For Brands

Content strategist Lacy Boggs leveraged her love of blogging and desire for a more flexible schedule to grow her business from a solo "Ghost Blogger" to a full agency with four writers and a cabal of contractors that helps businesses create bespoke content strategies and consistent traffic, yielding over a ($300k) year in revenue.

About
Lacy started The Content Direction Agency almost 13 years ago
Revenue
Lacy grew the business to $24K/month
Costs
It cost Lacy $50 to start the business
Read by 4,347 founders

So... can you actually make money with a content marketing agency?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

5. With Content ($360K/year)

Daniel Tay, co-founder of With Content, initially discovered his passion for content marketing while studying political science. After gaining experience as a journalist and content marketer in the tech industry, he realized the need for high-quality content marketing in Singapore and Southeast Asia. With a strong network and growing demand, Daniel launched With Content, offering specialized content marketing services for B2B tech companies. Through strategic content creation, transparent pricing, and targeted marketing efforts, With Content quickly gained traction and became a go-to agency in the region, generating $1 million in revenue to date.

How much they make: $360K/year
How much did it cost to start: $2K
Current team size: 8

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I Make $360K/Year Creating Content For B2B Tech Companies

A Singapore-based content marketing agency, With Content, co-founded by Daniel Tay, generates a monthly revenue of $30k and recently crossed the million-dollar mark in total revenue, thanks to its focus on narrow content marketing services, transparency in pricing, and expanding the marketing funnel through various content marketing channels.

About
Daniel started With Content over 6 years ago
Revenue
Daniel grew the business to $30K/month
Costs
It cost Daniel $2000 to start the business
Read by 3,567 founders

6. We Do It Remotely ($6K/year)

Joseph Solomon, the founder of We Do It Remotely, came up with the idea for his business after experiencing the freedom and fulfillment of a location-independent lifestyle as a freelancer. Through his own successes and challenges in the freelance world, he recognized a lack of powerful, actionable advice for freelancers and decided to create a resource to empower other freelancers. Starting as a content agency and evolving into a premium course and newsletter, We Do It Remotely aims to provide freelancers with valuable insights and strategies to grow their remote freelance businesses.

How much they make: $6K/year
Current team size: 0

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We're Using Our Agency Experience To Build A Paid Newsletter

We Do It Remotely founder Joseph Solomon began as a content agency, which then transformed into a 4-week training program earning $500-2500 per month and is now a paid newsletter focusing on offering actionable tips and insights to freelancers worldwide, most of whom are writers and marketers.

About
Joseph started We Do It Remotely about 6 years ago
Revenue
Joseph grew the business to $500/month
Read by 3,797 founders

So... can you actually make money with a content marketing agency?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

7. Hubbub Labs ($720K/year)

George Chilton, the co-founder and Creative Director of Hubbub Labs, had a background in teaching and editing. He realized that startups and companies struggle with communications and decided to start a content marketing agency to help them express their ideas and brand clearly. With a mission to provide value through journalistic-quality content, Hubbub Labs has grown to a 10+ person team and is profitable, experiencing a 40% year-on-year growth rate.

How much they make: $720K/year
How much did it cost to start: $500
Current team size: 8

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We Took Our Agency From Zero To $720K/Year In 3.5 Years

Find out how a creative content marketing agency grew from a team of two with only €500 in the bank, to a 10+ person team generating €720k a year, by prioritizing a niche market, providing excellent service, word of mouth, and consistent quality work.

About
George started Hubbub Labs about 7 years ago
Revenue
George grew the business to $60K/month
Costs
It cost George $500 to start the business
Read by 3,873 founders

8. Three Girls Media, Inc. ($600K/year)

Erika Taylor Montgomery, founder of Three Girls Media, came up with the idea for her marketing and PR agency after leaving her career in broadcasting and politics. Recognizing the need for work-life balance and wanting more control over her schedule, she decided to launch her own business. With just a $3,000 loan, Erika started Three Girls Media, which has since grown to a team of 10 and grosses about $550,000 annually.

How much they make: $600K/year
How much did it cost to start: $3K
Current team size: 10

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I Decided To Be My Own Boss And Start A $600K/Year PR Agency

A marketing and public relations agency founded by Erika Taylor Montgomery, Three Girls Media grosses about $550,000 annually and is a team of 11 who offer a range of services including social media management, digital marketing, email marketing, media relations, and website design and build.

About
Erika started Three Girls Media, Inc. almost 19 years ago
Revenue
Erika grew the business to $50K/month
Costs
It cost Erika $3000 to start the business
Read by 2,721 founders

9. Embarque.io: On-demand content marketing services ($300K/year)

How much they make: $300K/year
Current team size:

Growing a SEO Productized Service to $12K in MRR

Learn how a productized agency founder went from working with hyper-growth startups to making over $12,000 MRR.

Revenue
They grew the business to $25K/month
Read by 882 founders

10. Content-Whale Private Limited ($750K/year)

Vaibhav Kishnani, an engineer turned writer, came up with the idea for Content-Whale after noticing the unprofessional conduct in the Indian content market. With just Rs. 2,500 ($35) in capital, he started the content agency which now generates a revenue turnover of Rs. 4 crores ($514,000) and serves clients like Quikr and The Boston Consulting Group.

How much they make: $750K/year
How much did it cost to start: $35
Current team size: 30

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How We Started A $514K/Year Content Curation Agency With Just $35 [From India]

Content-Whale, a content curation agency, has achieved a Rs. 4 crore ($514k/year) turnover 4-5 years after being started with just Rs. 2500 ($35), and has a pool of more than 500 writers, aiming to become a market leader in the global content market.

About
Vaibhav started Content-Whale Private Limited over 6 years ago
Revenue
Vaibhav grew the business to $62.5K/month
Costs
It cost Vaibhav $35 to start the business
Read by 5,059 founders

11. Big Star Copywriting ($360K/year)

Derryck Strachan, the founder of Big Star Copywriting, started his business after realizing the rapidly growing demand for content for SEO. He initially set up a basic website and ran PPC campaigns to attract clients. Despite challenges during the 2008 financial crash, the business has since grown and is now approaching revenues of approximately $30,000 per month.

How much they make: $360K/year
How much did it cost to start: $200
Current team size: 5

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I Left My Job As A Journalist In The City To Start A $360K/Month Copywriting Agency

Big Star Copywriting is a UK-based agency that, after a difficult year due to Covid, is now approaching revenues of approximately $30,000 per month and growing, working with clients such as Tottenham Hotspur Football Club, New Era, Lloyds, Handy.com, and Screwfix, among others, and focusing on customer service, value for money, and expertise.

About
Derryck started Big Star Copywriting over 17 years ago
Revenue
Derryck grew the business to $30K/month
Costs
It cost Derryck $200 to start the business
Read by 3,543 founders

12. Wizard of Content ($1.08M/year)

How much they make: $1.08M/year
Current team size: 24

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479: $90k a Month on Fiverr: From Freelancer to Agency

"Founder earns over $500k in one year through Fiverr - learn her top tips for fast success"

About
Georgia started Wizard of Content over 3 years ago
Revenue
Georgia grew the business to $90K/month
Read by 942 founders

13. PodReacher ($420K/year)

Jaclyn Schiff, the founder of PodReacher, came up with the idea for her business after noticing podcast creators asking to turn episodes into articles. She saw an opportunity to repurpose recorded content into valuable marketing materials, and after pitching the service to potential customers and receiving positive feedback, she knew she had a viable business on her hands. Since launching in 2018, PodReacher has worked with over 250 customers and generates $30,000 to $40,000 in revenue per month.

How much they make: $420K/year
How much did it cost to start: $2.5K
Current team size: 1

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I Built A $420K/Year Service Transforming Podcasts To Articles

Jaclyn Schiff founded PodReacher, a niche Content Transformation agency that repurposes recorded webinars, virtual events, podcasts, and videos into written content, which generates $30,000 to $40,000 per month, offering a valuable marketing solution to B2B SaaS or tech companies, resulting in a 2-3x increase in revenue each year.

About
Jaclyn started PodReacher over 5 years ago
Revenue
Jaclyn grew the business to $35K/month
Costs
It cost Jaclyn $2500 to start the business
Read by 9,286 founders

14. Influence Podium ($480K/year)

Marti Sanchez, the CEO of Influence Podium, came up with the idea for his business after ghostwriting papers for B2B CEOs in college. He realized the power of personal branding and content, and eventually launched Influence Podium to help B2B CEOs grow their personal brands and create content at scale. Now in its 3rd year, Influence Podium has crossed $30k MRR and aims to hit seven figures by the end of the year.

How much they make: $480K/year
How much did it cost to start: $100
Current team size: 6

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How I Started A $30K/Month Personal Branding Content Service For B2B CEOs

Influence Podium CEO Marti Sanchez started his content service for B2B CEOs three years ago, which now helps get CEOs of companies on podcasts and repurposes those episodes. They have crossed $30k MRR and their next goal is to hit seven figures by the end of the year, while completely self-funded.

About
Marti started Influence Podium over 4 years ago
Revenue
Marti grew the business to $40K/month
Costs
It cost Marti $100 to start the business
Read by 4,497 founders

15. Social Burro Inc. ($156K/year)

Frank Kecseti, the creator and data nerd behind Social Burro, came up with the idea for the business after being laid off and receiving negative feedback about his overthinking and non-traditional approach to marketing. He walked up and down Main Street sharing his ideas with business owners, and within 48 hours, he secured his first two clients. Since then, Social Burro has grown and helped 37 brands increase their revenue by 235.3%.

How much they make: $156K/year
How much did it cost to start: $125
Current team size: 2

article

We Started A $13K/Month Business After Being Laid Off

Social Burro Inc, a social media agency founded during the pandemic, has increased its revenue by 235.3%, averaging $13,000 per month, and has helped 37 brands gain momentum, clarify their purposes, and rally their offline communities.

About
Frank started Social Burro Inc. about 4 years ago
Revenue
Frank grew the business to $13K/month
Costs
It cost Frank $125 to start the business
Read by 4,079 founders

16. Rise Visible ($96K/year)

Aunia Kahn, CEO of Rise Visible, started her digital marketing agency after receiving an old computer from a friend that had software like Dreamweaver and Adobe Photoshop. With no previous experience, she learned through trial and error and discovered her passion for digital marketing. Through solid work and referrals, Rise Visible has been able to attract and retain clients, leading to impressive revenue growth and recognition as a top-ranking woman-owned digital agency.

How much they make: $96K/year
How much did it cost to start: $0
Current team size: 0

article

My Journey Building A 6-Figure Business As A Disabled Woman In Tech

Rise Visible, a full-service digital marketing agency, founded by Aunia Kahn, has achieved Top-Ranking Woman-Owned Digital Agency 2022 by Clutch and is rapidly approaching its first $100K year in revenue, solely through solid work, referrals, digital marketing through Google My Business, reviews, Facebook groups, social media and newsletters.

About
Aunia started Rise Visible about 22 years ago
Revenue
Aunia grew the business to $8K/month
Read by 3,709 founders

17. EGAMI ($8.9M/year)

How much they make: $8.9M/year
Current team size: 34

article

How This CEO Went Beyond Her Comfort Zone To Turn Her Dreams Into Reality​

Case study article about Egami, a multicultural integrated communications firm with 15 years of experience successfully providing integrated marketing, influencer marketing, brand strategy, and other services in the advertising sector, along with PR management services for corporate crises, founded by Teneshia Jackson Warner, who authored Profit With Purpose.

About
Teneshia started EGAMI over 21 years ago
Revenue
Teneshia grew the business to $742K/month
Read by 596 founders

18. Content Refined ($996K/year)

Narcis became the CEO and Manager of Content Refined after the business was already established. However, he was able to optimize procedures and increase clientele, leading to significant revenue growth of 76% over 3 years. With a focus on delivering high-quality content and helping site owners rank for target keywords organically, Content Refined has become a fully managed content writing service that attracts and retains customers through word of mouth and referrals.

How much they make: $996K/year
Current team size: 0

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How I Have Scaled Our Content Writing Service Business To 2X Revenue And A 38% YoY Growth

Content Refined's CEO Narcis shares how they grew their fully-managed content writing service to double their revenue, with 76% growth, and expand their clientele while keeping profit margins healthy - all within the past 3 years - by remaining focused on delivering quality and performance, leveraging referrals, and implementing AI procedures.

About
Narcis started Content Refined over 8 years ago
Revenue
Narcis grew the business to $83K/month
Read by 1,466 founders

19. Siege Media ($5M/year)

How much they make: $5M/year
Current team size: 93

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Building a digital marketing agency from nothing

Get an inside look at how Ross Hudgens built one of the largest content marketing businesses in the US, working with some of the biggest names on the internet through a fully inbound sales funnel.

About
They started Siege Media over 12 years ago
Revenue
They grew the business to $417K/month
Read by 825 founders