23 Content Marketing Agency Success Stories [2024]
Content is the currency of the digital world. Today, more and more businesses need to work with writers and content marketers. If you want to get into these kinds of jobs, you should start a writers' or content marketing agency.
Worldwide content marketing industry revenue was estimated at roughly $66B in 2021. The source projected that it would increase to $76B in 2022 and that it would continue growing over the further years to reach $137B in 2026.
Content marketing will continue to grow in significance with the increased use of digital channels. Therefore, the demand for content marketers is projected to grow by 27% over the next few years.
Here are some real life success stories of starting a content marketing agency:
1. Article-Writing Co ($1.5M/year)
David Tile, the founder of Article-Writing.co, originally tried to start a penny auction website after college but failed. He then turned to freelance writing to make some cash, which eventually led to him building a successful content writing service. With $40k - $50k in monthly revenue from clients like Answers.com, Tile's business has grown without any outside funding, emphasizing the importance of taking action and adapting to market forces.
How much they make: $1.5M/year
Current team size: 25
How David Tile turned a freelance writing gig into an $80k/month business, discussing lessons learned through managing growing demands and maintaining a remote team operation.
2. Content Allies ($900K/year)
Jake Jorgovan, founder of Content Allies, came up with the idea for his business after realizing that his own podcast had directly contributed to over 68% of the revenue for his previous business, Lead Cookie. Recognizing the power of podcasting as a marketing channel, he decided to start a business focused on helping B2B companies launch revenue-generating podcasts, and Content Allies was born. They now have a monthly recurring revenue of approximately $75k, produce 20+ podcasts, and have released over 500 episodes for their clients.
How much they make: $900K/year
How much did it cost to start: $3K
Current team size: 3
Content Allies helps B2B companies launch revenue-generating podcasts, serving businesses doing over $1 million per year in revenue, with the company now doing ~$75k MRR and having released over 500+ episodes for clients.
So... can you actually make money with a content marketing agency?
Of course. There are millions to be made in this industry.
But how?
- Research real, profitable businesses and see exactly how much money they make.
- Study exactly what works, and what doesn’t.
- Take action, because now you have the roadmap.
Join Starter Story and build your next big thing:
3. Koala Rank ($96K/year)
Arrigo, the founder of Koala Rank, stumbled upon the idea of starting his own business while working as a freelancer on Fiverr. After receiving an email about Fiverr's new Studios feature, he saw an opportunity to create his own thing and decided to click on the "Create a Studio" button. This marked the beginning of Koala Rank, an all-in-one content marketing service that now generates $8K in monthly recurring revenue.
How much they make: $96K/year
How much did it cost to start: $4K
Current team size: 1
Koala Rank, an all-in-one content marketing service for B2B firms founded by Arrigo, has grown to $8K in MRR since its launch in Jan 2020 with retention being good and March 2021 seeing a boom in subscriptions.
4. The Content Direction Agency ($288K/year)
Lacy, the founder of The Content Direction Agency, came up with the idea for her business when she realized she could offer her expertise as a blogger and content strategist to other businesses. After starting out as a freelance writer, she transitioned into long-term retainers and built a team of writers to serve her clients. Today, her business generates over $300k annually and continues to grow through word-of-mouth referrals and joint venture partnerships.
How much they make: $288K/year
How much did it cost to start: $50
Current team size: 1
Content strategist Lacy Boggs leveraged her love of blogging and desire for a more flexible schedule to grow her business from a solo "Ghost Blogger" to a full agency with four writers and a cabal of contractors that helps businesses create bespoke content strategies and consistent traffic, yielding over a ($300k) year in revenue.
So... can you actually make money with a content marketing agency?
Of course. There are millions to be made in this industry.
But how?
- Research real, profitable businesses and see exactly how much money they make.
- Study exactly what works, and what doesn’t.
- Take action, because now you have the roadmap.
Join Starter Story and build your next big thing:
5. With Content ($360K/year)
Daniel Tay, co-founder of With Content, initially discovered his passion for content marketing while studying political science. After gaining experience as a journalist and content marketer in the tech industry, he realized the need for high-quality content marketing in Singapore and Southeast Asia. With a strong network and growing demand, Daniel launched With Content, offering specialized content marketing services for B2B tech companies. Through strategic content creation, transparent pricing, and targeted marketing efforts, With Content quickly gained traction and became a go-to agency in the region, generating $1 million in revenue to date.
How much they make: $360K/year
How much did it cost to start: $2K
Current team size: 8
A Singapore-based content marketing agency, With Content, co-founded by Daniel Tay, generates a monthly revenue of $30k and recently crossed the million-dollar mark in total revenue, thanks to its focus on narrow content marketing services, transparency in pricing, and expanding the marketing funnel through various content marketing channels.
6. We Do It Remotely ($6K/year)
Joseph Solomon, the founder of We Do It Remotely, came up with the idea for his business after experiencing the freedom and fulfillment of a location-independent lifestyle as a freelancer. Through his own successes and challenges in the freelance world, he recognized a lack of powerful, actionable advice for freelancers and decided to create a resource to empower other freelancers. Starting as a content agency and evolving into a premium course and newsletter, We Do It Remotely aims to provide freelancers with valuable insights and strategies to grow their remote freelance businesses.
How much they make: $6K/year
Current team size: 0
We Do It Remotely founder Joseph Solomon began as a content agency, which then transformed into a 4-week training program earning $500-2500 per month and is now a paid newsletter focusing on offering actionable tips and insights to freelancers worldwide, most of whom are writers and marketers.
So... can you actually make money with a content marketing agency?
Of course. There are millions to be made in this industry.
But how?
- Research real, profitable businesses and see exactly how much money they make.
- Study exactly what works, and what doesn’t.
- Take action, because now you have the roadmap.
Join Starter Story and build your next big thing:
7. Hubbub Labs ($720K/year)
George Chilton, the co-founder and Creative Director of Hubbub Labs, had a background in teaching and editing. He realized that startups and companies struggle with communications and decided to start a content marketing agency to help them express their ideas and brand clearly. With a mission to provide value through journalistic-quality content, Hubbub Labs has grown to a 10+ person team and is profitable, experiencing a 40% year-on-year growth rate.
How much they make: $720K/year
How much did it cost to start: $500
Current team size: 8
Find out how a creative content marketing agency grew from a team of two with only €500 in the bank, to a 10+ person team generating €720k a year, by prioritizing a niche market, providing excellent service, word of mouth, and consistent quality work.
8. Three Girls Media, Inc. ($600K/year)
Erika Taylor Montgomery, founder of Three Girls Media, came up with the idea for her marketing and PR agency after leaving her career in broadcasting and politics. Recognizing the need for work-life balance and wanting more control over her schedule, she decided to launch her own business. With just a $3,000 loan, Erika started Three Girls Media, which has since grown to a team of 10 and grosses about $550,000 annually.
How much they make: $600K/year
How much did it cost to start: $3K
Current team size: 10
A marketing and public relations agency founded by Erika Taylor Montgomery, Three Girls Media grosses about $550,000 annually and is a team of 11 who offer a range of services including social media management, digital marketing, email marketing, media relations, and website design and build.
9. Embarque.io: On-demand content marketing services ($300K/year)
How much they make: $300K/year
Current team size:
Learn how a productized agency founder went from working with hyper-growth startups to making over $12,000 MRR.
10. Content-Whale Private Limited ($750K/year)
Vaibhav Kishnani, an engineer turned writer, came up with the idea for Content-Whale after noticing the unprofessional conduct in the Indian content market. With just Rs. 2,500 ($35) in capital, he started the content agency which now generates a revenue turnover of Rs. 4 crores ($514,000) and serves clients like Quikr and The Boston Consulting Group.
How much they make: $750K/year
How much did it cost to start: $35
Current team size: 30
Content-Whale, a content curation agency, has achieved a Rs. 4 crore ($514k/year) turnover 4-5 years after being started with just Rs. 2500 ($35), and has a pool of more than 500 writers, aiming to become a market leader in the global content market.
11. Big Star Copywriting ($360K/year)
Derryck Strachan, the founder of Big Star Copywriting, started his business after realizing the rapidly growing demand for content for SEO. He initially set up a basic website and ran PPC campaigns to attract clients. Despite challenges during the 2008 financial crash, the business has since grown and is now approaching revenues of approximately $30,000 per month.
How much they make: $360K/year
How much did it cost to start: $200
Current team size: 5
Big Star Copywriting is a UK-based agency that, after a difficult year due to Covid, is now approaching revenues of approximately $30,000 per month and growing, working with clients such as Tottenham Hotspur Football Club, New Era, Lloyds, Handy.com, and Screwfix, among others, and focusing on customer service, value for money, and expertise.
12. Wizard of Content ($1.08M/year)
How much they make: $1.08M/year
Current team size: 24
"Founder earns over $500k in one year through Fiverr - learn her top tips for fast success"
13. PodReacher ($420K/year)
Jaclyn Schiff, the founder of PodReacher, came up with the idea for her business after noticing podcast creators asking to turn episodes into articles. She saw an opportunity to repurpose recorded content into valuable marketing materials, and after pitching the service to potential customers and receiving positive feedback, she knew she had a viable business on her hands. Since launching in 2018, PodReacher has worked with over 250 customers and generates $30,000 to $40,000 in revenue per month.
How much they make: $420K/year
How much did it cost to start: $2.5K
Current team size: 1
Jaclyn Schiff founded PodReacher, a niche Content Transformation agency that repurposes recorded webinars, virtual events, podcasts, and videos into written content, which generates $30,000 to $40,000 per month, offering a valuable marketing solution to B2B SaaS or tech companies, resulting in a 2-3x increase in revenue each year.
14. Influence Podium ($480K/year)
Marti Sanchez, the CEO of Influence Podium, came up with the idea for his business after ghostwriting papers for B2B CEOs in college. He realized the power of personal branding and content, and eventually launched Influence Podium to help B2B CEOs grow their personal brands and create content at scale. Now in its 3rd year, Influence Podium has crossed $30k MRR and aims to hit seven figures by the end of the year.
How much they make: $480K/year
How much did it cost to start: $100
Current team size: 6
Influence Podium CEO Marti Sanchez started his content service for B2B CEOs three years ago, which now helps get CEOs of companies on podcasts and repurposes those episodes. They have crossed $30k MRR and their next goal is to hit seven figures by the end of the year, while completely self-funded.
15. Social Burro Inc. ($156K/year)
Frank Kecseti, the creator and data nerd behind Social Burro, came up with the idea for the business after being laid off and receiving negative feedback about his overthinking and non-traditional approach to marketing. He walked up and down Main Street sharing his ideas with business owners, and within 48 hours, he secured his first two clients. Since then, Social Burro has grown and helped 37 brands increase their revenue by 235.3%.
How much they make: $156K/year
How much did it cost to start: $125
Current team size: 2
Social Burro Inc, a social media agency founded during the pandemic, has increased its revenue by 235.3%, averaging $13,000 per month, and has helped 37 brands gain momentum, clarify their purposes, and rally their offline communities.
16. Rise Visible ($96K/year)
Aunia Kahn, CEO of Rise Visible, started her digital marketing agency after receiving an old computer from a friend that had software like Dreamweaver and Adobe Photoshop. With no previous experience, she learned through trial and error and discovered her passion for digital marketing. Through solid work and referrals, Rise Visible has been able to attract and retain clients, leading to impressive revenue growth and recognition as a top-ranking woman-owned digital agency.
How much they make: $96K/year
How much did it cost to start: $0
Current team size: 0
Rise Visible, a full-service digital marketing agency, founded by Aunia Kahn, has achieved Top-Ranking Woman-Owned Digital Agency 2022 by Clutch and is rapidly approaching its first $100K year in revenue, solely through solid work, referrals, digital marketing through Google My Business, reviews, Facebook groups, social media and newsletters.
17. EGAMI ($8.9M/year)
How much they make: $8.9M/year
Current team size: 34
Case study article about Egami, a multicultural integrated communications firm with 15 years of experience successfully providing integrated marketing, influencer marketing, brand strategy, and other services in the advertising sector, along with PR management services for corporate crises, founded by Teneshia Jackson Warner, who authored Profit With Purpose.
18. Content Refined ($996K/year)
Narcis became the CEO and Manager of Content Refined after the business was already established. However, he was able to optimize procedures and increase clientele, leading to significant revenue growth of 76% over 3 years. With a focus on delivering high-quality content and helping site owners rank for target keywords organically, Content Refined has become a fully managed content writing service that attracts and retains customers through word of mouth and referrals.
How much they make: $996K/year
Current team size: 0
Content Refined's CEO Narcis shares how they grew their fully-managed content writing service to double their revenue, with 76% growth, and expand their clientele while keeping profit margins healthy - all within the past 3 years - by remaining focused on delivering quality and performance, leveraging referrals, and implementing AI procedures.
19. Siege Media ($5M/year)
How much they make: $5M/year
Current team size: 93
Get an inside look at how Ross Hudgens built one of the largest content marketing businesses in the US, working with some of the biggest names on the internet through a fully inbound sales funnel.
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- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
