18 Content Marketing Agency Success Stories [2022]

18 Content Marketing Agency Success Stories [2022]
Start A Content Marketing Agency

Content is the currency of the digital world. Today, more and more businesses need to work with writers and content marketers. If you want to get into these kinds of jobs, you should start a writers' or content marketing agency.

Worldwide content marketing industry revenue was estimated at roughly $66B in 2021. The source projected that it would increase to $76B in 2022 and that it would continue growing over the further years to reach $137B in 2026.

Content marketing will continue to grow in significance with the increased use of digital channels. Therefore, the demand for content marketers is projected to grow by 27% over the next few years.

Here are some real life success stories of starting a content marketing agency:

1. Article-Writing Co ($1.5M/year)

David Tile (from Toronto, Ontario, Canada) started Article-Writing Co over 11 years ago.

Revenue
$125K / month
Team
1 founders / 25 employees
Location
Toronto, Ontario, Canada

Case Study

My name is David Tile. I own and operate a Content Writing Service, under the banner Article-Writing.co.

We don’t consider ourselves a content marketing firm. But a firm dedicated to the business of writing. Project management offers most often attached to marketing agencies. We work against marketing briefs delivering content on time and under budget.

how-i-started-a-80k-month-content-writing-business

2. Content Allies ($900K/year)

Jake Jorgovan (from Colorado Springs, CO, USA) started Content Allies about 4 years ago.

Revenue
$75K / month
Team
1 founders / 3 employees

Case Study

Today Content Allies is doing ~$75k MRR. We produce 20+ podcasts and we have released well over 500+ episodes for our clients.

how-i-started-a-75k-month-podcast-production-service

3. Koala Rank ($96K/year)

Arrigo Lupori (from Firenze, Metropolitan City of Florence, Italy) started Koala Rank almost 3 years ago.

Revenue
$8K / month
Team
1 founders / 1 employees

Case Study

Hey there, my name is Arrigo and I'm the founder/managing director of Koala Rank, an all-in-one content marketing service for small B2B firms. We drive ongoing business development for a variety of B2B firms who need to pre-educate their prospects and partially (or fully) automate their buyer's journey through educational content that speaks to the true needs and pains of their ideal customers.

Retention is great, we've only lost 2 customers since getting our very first one towards the end of Feb 2020, and that's because they weren't the right fit in the first place. My initial understanding was that Koala Rank would have been helpful for startups to start increasing their authority, but I was wrong. Startups need their 1st clients immediately whereas content marketing is better suited for firms with existing customers.

from-freelancing-on-fiverr-to-starting-an-8k-month-content-marketing-service-for-small-b2b-firms

4. The Content Direction Agency ($288K/year)

Lacy Boggs (from Denver, CO, USA) started The Content Direction Agency over 11 years ago.

Revenue
$24K / month
Team
1 founders / 1 employees

Case Study

Hey, I’m Lacy and I’m a content strategist, author of the bestselling Kindle ebook Make a Killing With Content, and the Director of The Content Direction Agency. We specialize in done-for-you content strategy and writing retainers for the content between launches or promotions that helps businesses grow, nurture, and prime their audience to say “hell yes!” before they ever see the offer.

Over the past 9 years, we’ve helped hundreds of business owners create bespoke content strategies to consistently drive quality traffic to websites, increase monthly email leads by 300% or more, improve search engine rankings, enroll dozens of clients per month into membership programs, support multi-six figure launches, and drive millions of views of our articles.

i-make-300k-year-with-a-team-of-ghostwriters-that-create-content-for-brands

5. With Content ($360K/year)

Daniel Tay (from Singapore) started With Content about 5 years ago.

Revenue
$30K / month
Team
2 founders / 8 employees

Case Study

Hi! I’m Daniel Tay, co-founder, and managing director at With Content, a content marketing agency based on the sunny island of Singapore. We help B2B tech companies develop content marketing strategies to attract, engage, and convert potential customers sustainably.

We also run a weekly newsletter, Deeper, that provides an in-depth analysis of the biggest happenings and trends in Southeast Asian tech, and their impact on society (i.e., me and you). Several of our subscribers have told us how much they look forward to reading it every Friday, so we’re converting Deeper into a full-fledged publication. Stay tuned!

i-make-360k-year-creating-content-for-b2b-tech-companies

6. We Do It Remotely ($6K/year)

Joseph Solomon (from Toronto, ON, Canada) started We Do It Remotely over 4 years ago.

Revenue
$500 / month
Team
1 founders / 0 employees

Case Study

My name is Joseph Solomon, and I’m the Founder & CEO of We Do It Remotely.

The newsletter launched last month but is growing quickly. We recently launched a paid section where we do deep dives into proposals, share exclusive freelancing reports, and more actionable strategies to help freelancers win.

we-re-using-our-agency-experience-to-build-a-paid-newsletter

7. Hubbub Labs ($720K/year)

George Chilton (from Barcelona, Spain) started Hubbub Labs over 5 years ago.

Revenue
$60K / month
Team
2 founders / 8 employees

Case Study

Hi there! I’m George Chilton, and I’m the co-founder and Creative Director of a content marketing agency called Hubbub Labs. We work with companies big and small - from early-stage startups to multinational corporations, mostly in the education and technology space.

We’re now a 10 person + team of employees and freelancers. Some of us work from the office in Spain - but there are other team members in Colombia, Ecuador, Argentina, Canada, the UK, and other countries around the world.

we-took-our-agency-from-zero-to-720k-year-in-3-5-years

8. Three Girls Media, Inc. ($600K/year)

Erika Taylor Montgomery (from Rainier, Washington, USA) started Three Girls Media, Inc. over 17 years ago.

Revenue
$50K / month
Team
1 founders / 10 employees

Case Study

I’m Erika Taylor Montgomery, the founder and CEO-President of Three Girls Media, Inc. I oversee sales and marketing for the company. I’m also a wife, mother and have a dog named Phoebe Ingrid Blu, a Jack Russell terrier mix, and a flock of chickens. Three Girls is a full-service marketing and public relations agency and offers a wide range of services including social media management, blogging for search engine optimization, email marketing, media relations, and website design and build.

Over the last 16 1/2 years, I’ve grown the business to ten employees and we gross about $550,000 annually. We’ve been at that level the last three years.

i-decided-to-be-my-own-boss-and-start-a-600k-year-pr-agency

9. Embarque.io: On-demand content marketing services ($300K/year)

Julian founded Embarque, a productized agency for premium content that converts. They've worked with hyper-growth startups and they're making +$12,000 MRR.

Revenue
$25K / month

Case Study

Julian founded Embarque, a productized agency for premium content that converts. They've worked with hyper-growth startups and they're making +$12,000 MRR.

10. Content-Whale Private Limited ($514K/year)

Vaibhav Kishnani (from Mumbai, Maharashtra, India) started Content-Whale Private Limited over 5 years ago.

Revenue
$42.9K / month
Team
4 founders / 30 employees

Case Study

I'm Vaibhav Kishnani, an engineer but a passionate writer by profession. I established Content-Whale in 2017 when I was in my third year of engineering. Going by the maxim that quality writing is everything, Content-Whale caters to 42 different content types that form the backstory of every company’s digital presence and marketing efforts.

I started this content agency with a mere sum of Rs. 2,500. Today, we have drawn a revenue turnover of Rs. 4 Crores! In my opinion, it is not individual progress. Instead, a start-up is about connecting with the right individuals at the right time, who keep the show running ahead with their strife for perfection.

how-we-started-a-514k-year-content-curation-agency-with-just-35-from-india

11. Big Star Copywriting ($360K/year)

Derryck Strachan (from Totnes) started Big Star Copywriting about 16 years ago.

Revenue
$30K / month
Team
1 founders / 5 employees

Case Study

Hi - my name is Derryck Strachan and I’m the founder of Big Star Copywriting. We are one of the UK’s leading copywriting agencies. We work with a wide variety of clients in both B2B and B2C and from start-ups to multinationals. Although our main focus is on copywriting - mainly web pages, blogs, product descriptions - we support that with digital marketing services including SEO and Paid Search. Current and previous clients include Tottenham Hotspur Football Club, New Era, Lloyds, Handy.com, Screwfix, and many others.

After a difficult time due to Covid, we’re back on track and currently approaching revenues of approx. $30,000 per month and growing.

i-left-my-job-as-a-journalist-in-the-city-to-start-a-360k-month-copywriting-agency

12. 930Tech ($36K/year)

Joshua Hurley (from Knoxville) started 930Tech over 1 year ago.

Revenue
$3K / month
Team
1 founders / 2 employees

Case Study

My name is Joshua Hurley, and I am the owner of 930TECH, a company that provides businesses with digital marketing and technology solutions. My company and I reside in Knoxville, TN. I have lived and worked in East Tennessee all of my life.

i-started-a-digital-marketing-company-at-the-height-of-the-pandemic-36k-year

13. Wizard of Content ($1.08M/year)

People out there will pay for your skills, you just have to find them. One person who’s done an excellent job of finding them over the last 9 months or so is Georgia Austin from WizardOfContent.com. Georgia took her skill of writing, and despite a crowded world of other writers out there, did over…

Georgia Austin (from New York, NY, USA) started Wizard of Content almost 2 years ago.

Revenue
$90K / month
Team
1 founders / 24 employees

Case Study
  • Georgia Austin is the founder of WizardOfContent.com.
  • She's done over $500k worth of work through the Fiverr platform in one year.
  • In this case study, Georgia shares her top tips for getting started on Fiverr and quickly gaining traction.

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14. PodReacher ($420K/year)

Jaclyn Schiff (from Austin, TX, USA) started PodReacher over 4 years ago.

Revenue
$35K / month
Team
1 founders / 1 employees

Case Study

Hey there! I’m Jaclyn Schiff. I am the founder and CEO of PodReacher, which specializes in content transformation for B2B companies. We’re a niche agency that repurposes webinars, virtual events, podcasts, and videos into written content like blog posts, customer stories, case studies, and lead magnets.

I started the business toward the end of 2018. We’ve worked with 250+ customers and created well over 3,000 content transformations. The business currently generates $30,000 to $40,000 per month.

how-i-built-a-420k-year-business-transforming-podcasts-into-articles

15. Influence Podium ($480K/year)

Marti Sanchez (from Charlotte) started Influence Podium almost 3 years ago.

Revenue
$40K / month
Team
1 founders / 6 employees

Case Study

Hey! My name is Marti Sanchez and I am the CEO of Influence Podium. We help B2B CEOs get placed on podcasts their target audience listens to and repurposes those episodes into LinkedIn or Twitter content to grow their personal brand and drive inbound.

We just crossed $30k MRR and are looking to hit seven figures by the end of the year. We’re a young company in our 3rd year in business, and completely self-funded.

how-i-started-a-30k-month-personal-branding-content-service-for-b2b-ceos

16. Social Burro Inc. ($156K/year)

Frank Kecseti & Alyson Kate Long (from Flat Rock, NC, USA) started Social Burro Inc. over 2 years ago.

Revenue
$13K / month
Team
1 founders / 2 employees

Case Study

Our Chief Burro is Frank Kecseti, he is the creator and data nerd behind our business, Social Burro Inc. Alyson, his wife, and business partner are our Content Director. We built our business on the unwavering belief that social media can help small business owners who are challenging an aspect of their industries. Our flagship services include social media audits and team training sessions, as well as complete content takeovers. Frank is extremely passionate about the possibilities and power of hyper-targeted paid social media ads. Alyson is fixated on helping businesses own their “Why”.

we-started-a-13k-month-business-after-being-laid-off

17. Rise Visible ($96K/year)

Aunia Kahn (from Eugene) started Rise Visible almost 21 years ago.

Revenue
$8K / month
Team
1 founders / 0 employees

Case Study

My name is Aunia Kahn. I am the CEO of Rise Visible, a full-service digital marketing agency. Our mission is to assist small businesses and entrepreneurs to rise above and become visible in their industry.

my-journey-building-a-6-figure-business-as-a-disabled-woman-in-tech

18. EGAMI ($8.9M/year)

@teneshiajwarner is the CEO of , a highly-successful multi-cultural marketing group helping top Fortune 500 companies reach diverse audiences.   Her book, provides resources to help entrepreneurs achieve life-long success.

Teneshia Warner (from New York, NY, USA) started EGAMI almost 20 years ago.

Revenue
$742K / month
Team
1 founders / 34 employees

Case Study

In 2003, Teneshia Jackson Warner established Egami, a multicultural integrated communications firm.

This business has 15 years of experience successfully providing integrated marketing, influencer marketing, brand strategy, and other services in the advertising sector.

Along with these, Egami also offers PR management services for when there's a corporate crisis.

Teneshia's first book, Profit With Purpose, which focuses on multicultural, purpose-driven marketing, was published in 2012.

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Pat Walls,  Founder of Starter Story
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