3 Drinkware Brand Success Stories [2025]
A drinkware brand sells home and houseware products like cups, koozies, mugs, and other drinking accessories. If you've decided to try and create a business selling drinkware, there are certain things you need to know. You can do it from the comfort of your own home. You can get started for free, avoiding the hefty cost of setting up a brick-and-mortar shop. And if you take advantage of the right marketing strategies, you could be on your way to making money within a few weeks. The demand for custom-branded drinkware in the workplace has increased substantially over the past decade.
In this list, you'll find real-world drinkware brand success stories and very profitable examples of starting a drinkware brand that makes money.
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1. BrüMate ($144M/year)
- Dylan Jacob, founder of BruMate, came up with the idea for his unique insulated drinkware brand after a frustrating search for a koozie that worked with his can of choice.
- He launched his first product line in November 2016 and has since experienced impressive growth (with over $1.1 million in monthly sales)
- Jacob's ability to pivot and adapt his business strategy has been key to his success.
How much money it makes: $144M/year
How much did it cost to start: $5K
How many people on the team: 57
BruMate is a successful insulated drinkware brand focused on the adult beverage community, with a flagship product that generated $2.1M in sales in 2017 and is now doing over $1.1M per month in sales, with plans to do $20M this year.
2. Ice Shaker ($5.4M/year)
Chris Gronkowski came up with the idea for Ice Shaker after realizing the need for a shaker bottle that would keep drinks cold all day. He saw the success of other bottles on the market but noticed they were difficult to fill and clean, so he created a vacuum-insulated shaker bottle that was easy to use. The company exploded after appearing on Shark Tank, going from $80,000 in sales to over $3 million within a year.
How much money it makes: $5.4M/year
How much did it cost to start: $5.2K
How many people on the team: 9
Chris Gronkowski, former NFL player, launched Ice Shaker just one year ago, but has since exploded into the drinkware scene with over 65 variations, $3 million in sales, and shelf placement in big retail locations such as GNC.
3. Loop ($1.38M/year)
Francesco and Valerio, founders of Loop, a $35K/Mo Online Advertising Agency, started their business in 2017 after working as freelancers in the advertising industry. They saw the potential for growth and wanted to offer specialized services in a specific market that was not yet saturated in Italy. By focusing on performance, priorities, and processes, they were able to attract and retain clients, leading to rapid growth and expansion into new industries and markets.
How much money it makes: $1.38M/year
How many people on the team: 2
Loop is a $35k/month online advertising agency founded by Francesco and Valerio, which primarily deals with paid advertising services, mainly Google Ads and Facebook Ads, with an average of 150% yearly increase in revenue, and is rapidly growing as they expand their outreach to different markets and industries.
