Roscioli Wine Club

How We Started A $75K/Month Wine Club

September 10th, 2020
Alessandro Pepe
$85K
revenue/mo
2
Founders
6
Employees
Roscioli Wine Club
from Rome, Metropolitan City of Rome, Italy
started June 2017
$85,000
revenue/mo
2
Founders
6
Employees
market size
$381B
avg revenue (monthly)
$178K
starting costs
$25.5K
gross margin
34%
time to build
270 days
average product price
$50
growth channels
Email marketing
business model
subscription
best tools
WordPress, Stripe, MailChimp
time investment
Full time
pros & cons
32 Pros & Cons
tips
6 Tips
Discover what tools recommends to grow your business!
Discover what books Alessandro recommends to grow your business!
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Hello! Who are you and what business did you start?

Ciao! We are Alessandro Pepe (Italian) and Lindsay Gabbard (American), founders of the Roscoli Wine Club, and partners in every sense - love included. We, along with 2 other partners, manage Rimessa Roscioli, a wine-focused restaurant of the Roscioli group in the heart of Rome, which is arguably the best wine bar in Rome, if not the world (Lindsay moved here because of it, even if she says it was me).

As a side project to our wine tastings, we have started a wine club with 4 different levels ranging from 179€ - 1,000€ (paid 4x per year), designed for everyone from everyday wine lovers to serious wine connoisseurs. In the Roscioli restaurants, we serve clients who know wine is red and white, as well as clients who perhaps have a more sophisticated palette to go along with their Park Avenue apartment, and who enjoyed a La Tache with dinner last night.

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