7 Wine Club Success Stories [2023]

Updated: July 24th, 2023
Start A Wine Club

A wine club offers members inside access to favorite wines from favorite vineyards. Members enjoy access to wine cultural experiences such as tastings and other exclusive events. The wine clubs provide members a series of monthly, quarterly, or semi-annual premium-quality wine shipments and benefits.

Starting a wine club is pretty simple! Invite people you know and the existing customers. You can also advertise starting a wine club in wine enthusiast magazines and online communities.

Here are some real life success stories of starting a wine club:

1. Roscioli Wine Club ($1.02M/year)

Alessandro Pepe (from Rome, Metropolitan City of Rome, Italy) started Roscioli Wine Club over 6 years ago.

$85K / month
2 founders / 6 employees

Case Study

Ciao! We are Alessandro Pepe (Italian) and Lindsay Gabbard (American), founders of the Roscoli Wine Club, and partners in every sense - love included. We, along with 2 other partners, manage Rimessa Roscioli, a wine-focused restaurant of the Roscioli group in the heart of Rome, which is arguably the best wine bar in Rome, if not the world (Lindsay moved here because of it, even if she says it was me).


2. Taster’s Club ($3.24M/year)

Mack McConnell (from New York, USA) started Taster’s Club almost 11 years ago.

$270K / month
1 founders / 3 employees
New York, USA

Case Study

Hey! I’m Mack McConnell, founder of Taster’s Club, a subscription service for people who are curious to learn about and taste amazing craft spirits. Each month we send our members the most interesting spirits we can get our hands on and teach them all about it.

The business has come so far but we still run a very lean team comprised of independent contractors (equivalent of 3 full-timers) and we’re doing about $270K/month in revenue. We’re just excited to keep doing what we love, sharing what we love with anyone who will give it a try.


Learn more about starting a wine club:

Where to start?

-> Wine club plan
-> How to finance a wine club?
-> How much does it cost to start a wine club?
-> Pros and cons of a wine club
-> How to get clients for a wine club?

Need inspiration?

-> Examples of established wine club
-> Marketing ideas for a wine club
-> Wine club names

Other resources

-> Profitability of a wine club
-> Wine club tips
-> Wine club hashtags

5. Total Wine

Over 8,000 wines, 3,000 spirits & 2,500 beers with the best prices, selection and service at America’s Wine Superstore. Shop online for delivery, curbside or in-store pick up.

  • Website traffic: 8.13M/month
  • Business rank: #9.01K

Check out their full website ➜

6. Buy wine online

  • Website traffic: 230K/month
  • Business rank: #85K

Check out their full website ➜


A membership for RVers that provides free RV camping at over 1,000 wineries, breweries, distilleries, farms, museums, and other unique locations!

  • Website traffic: 460K/month
  • Business rank: #108K

Check out their full website ➜

Pat Walls,  Founder of Starter Story
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