90 Marketing Ideas For A Home Builder Compnay (2024)

Pat Walls

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Updated: March 18th, 2023

Start A Home Builder Compnay

Home Builder Compnay Marketing Ideas

Wondering how to market your home builder compnay?

Marketing your home builder compnay is certainly not easy, but there are many ways to promote and advertise your home builder compnay.

We put together a list of the best marketing ideas for your home builder compnay, so you can get your small business out there.

Content

Content marketing is a marketing approach where businesses create and distribute valuable and consistent content to attract and retain their target audience.

Marketing Idea	Level Of Difficulty	Cost	Result
Testimonials ➜	Easy	Free	Trust & Credibility
Testimonials ➜	Easy	Free	Trust & Credibility
Case Study ➜	Easy	Free	Trust & Credibility
Case Study ➜	Easy	Free	Trust & Credibility
Customer Reviews ➜	Easy	Free	Trust & Credibility
Customer Reviews ➜	Easy	Free	Trust & Credibility
Video Tutorial ➜	Medium	Low	Trust & Credibility
Video Tutorial ➜	Medium	Low	Trust & Credibility
Explainer Videos ➜	Easy	Low	Lead Generation
Explainer Videos ➜	Easy	Low	Lead Generation
Product Demo Video ➜	Easy	Low	Brand Exposure
Product Demo Video ➜	Easy	Low	Brand Exposure

Relationships

Relationship marketing is a long-term strategy based on building and growing strong relationships with customers.

Marketing Idea	Level Of Difficulty	Cost	Result
Partnerships ➜	Medium	High	Business Expansion
Partnerships ➜	Medium	High	Business Expansion
Customer Service ➜	Medium	Free	Brand Loyalty
Customer Service ➜	Medium	Free	Brand Loyalty
CRM System ➜	Medium	Medium	Trust & Credibility
CRM System ➜	Medium	Medium	Trust & Credibility

Sales

Sales refer to all activities and strategies that lead to the selling of products and services.

Marketing Idea	Level Of Difficulty	Cost	Result
Direct Sales ➜	Medium	High	Lead Generation
Direct Sales ➜	Medium	High	Lead Generation
Competitor analysis ➜	Medium	Low	Product Quality
Competitor analysis ➜	Medium	Low	Product Quality
Cold Calling ➜	Easy	Free	Lead Generation
Cold Calling ➜	Easy	Free	Lead Generation
Product Page ➜	Easy	Low	Lead Generation
Product Page ➜	Easy	Low	Lead Generation
Sell Sheet ➜	Easy	Free	Lead Generation
Sell Sheet ➜	Easy	Free	Lead Generation
Free Sample Marketing ➜	Easy	Low	Lead Generation
Free Sample Marketing ➜	Easy	Low	Lead Generation

Email

Email marketing is a strategy used to promote a product or service through email while developing relationships with customers. Email marketing can include newsletters, updates on the company, or promotions of sales and discounts for subscribers.

Marketing Idea	Level Of Difficulty	Cost	Result
Emailing List ➜	Medium	Free	Engagement
Emailing List ➜	Medium	Free	Engagement
Brand Story Email ➜	Easy	Free	Lead Generation
Brand Story Email ➜	Easy	Free	Lead Generation
Co-marketing Emails ➜	Medium	Free	Trust & Credibility
Co-marketing Emails ➜	Medium	Free	Trust & Credibility

Organic social media marketing is any social media activity with no paid promotion. This type of marketing is very effective and can be done using free social media tools.

Marketing Idea	Level Of Difficulty	Cost	Result
Yelp reviews ➜	Easy	Free	Trust & Credibility
Yelp reviews ➜	Easy	Free	Trust & Credibility
Engage With Competitors Followers ➜	Easy	Free	Brand Exposure
Engage With Competitors Followers ➜	Easy	Free	Brand Exposure
Twitter Advanced Search ➜	Easy	Free	Lead Generation
Twitter Advanced Search ➜	Easy	Free	Lead Generation
Reddit Marketing (Organic) ➜	Easy	Free	Engagement
Reddit Marketing (Organic) ➜	Easy	Free	Engagement

Affiliate

Affiliate marketing is a type of performance-based marketing where a company compensates a third party for each visitor or customer brought as a result of the affiliate's marketing efforts. Businesses typically pay per sale or per click/impression.

Marketing Idea	Level Of Difficulty	Cost	Result
Affiliate Program ➜	Medium	Low	Lead Generation
Affiliate Program ➜	Medium	Low	Lead Generation
Pay Per Click Advertising	Medium	Low	Brand Exposure
Pay Per Click Advertising	Medium	Low	Brand Exposure

Word Of Mouth

Word of mouth marketing is a strategy used to generate organic discussions about a brand, company, or event. These discussions are typically a result of an extraordinary customer experience.

Marketing Idea	Level Of Difficulty	Cost	Result
Word of mouth ➜	Medium	Free	Brand Awareness
Word of mouth ➜	Medium	Free	Brand Awareness
Referral Program ➜	Easy	Low	Brand Exposure
Referral Program ➜	Easy	Low	Brand Exposure
Loyalty Partnership Program ➜	Easy	Low	Trust & Credibility
Loyalty Partnership Program ➜	Easy	Low	Trust & Credibility
Distributor Partnerships ➜	Medium	Low	Lead Generation
Distributor Partnerships ➜	Medium	Low	Lead Generation

SEO

SEO, otherwise known as "search engine optimization" refers to the practice of increasing website traffic through organic search results.

Marketing Idea	Level Of Difficulty	Cost	Result
SEO Strategy ➜	Medium	Medium	SEO
SEO Strategy ➜	Medium	Medium	SEO
Optimize Landing Pages ➜	Medium	Low	Lead Generation
Optimize Landing Pages ➜	Medium	Low	Lead Generation

Paid social media marketing refers to any social media effort that is influenced by advertising dollars.

Marketing Idea	Level Of Difficulty	Cost	Result
Search engine marketing (SEM) ➜	Medium	High	Lead Generation
Search engine marketing (SEM) ➜	Medium	High	Lead Generation
Yelp ads ➜	Easy	Low	Brand Exposure
Yelp ads ➜	Easy	Low	Brand Exposure
Twitter Ads ➜	Easy	Low	Brand Exposure
Twitter Ads ➜	Easy	Low	Brand Exposure
Youtube Ads ➜	Easy	Low	Brand Exposure
Youtube Ads ➜	Easy	Low	Brand Exposure

Buzz

Buzz Marketing focuses on creating excitement among consumers about a particular product, service, or brand. The goal is to leverage word-of-mouth marketing across a wide audience.

Marketing Idea	Level Of Difficulty	Cost	Result
Press Release ➜	Medium	Medium	Brand Exposure
Press Release ➜	Medium	Medium	Brand Exposure
Geographic Expansion ➜	Hard	High	Brand Exposure
Geographic Expansion ➜	Hard	High	Brand Exposure
Product expansion ➜	Medium	Medium	Brand Exposure
Product expansion ➜	Medium	Medium	Brand Exposure

Print + Traditional

Print marketing includes advertising through magazines, newspapers, and other media publications.

Marketing Idea	Level Of Difficulty	Cost	Result
Business cards ➜	Easy	Low	Brand Awareness
Business cards ➜	Easy	Low	Brand Awareness
Print Media Marketing ➜	Medium	Medium	Brand Awareness
Print Media Marketing ➜	Medium	Medium	Brand Awareness
Newspaper Ad ➜	Medium	Medium	Brand Awareness
Newspaper Ad ➜	Medium	Medium	Brand Awareness
Sales Calls ➜	Hard	Free	Lead Generation
Sales Calls ➜	Hard	Free	Lead Generation

Automate

Marketing Idea	Level Of Difficulty	Cost	Result
Task Delegation ➜	Easy	Free	Product Quality
Task Delegation ➜	Easy	Free	Product Quality
Tasks Automation ➜	Medium	Low	Product Quality
Tasks Automation ➜	Medium	Low	Product Quality

Other

Marketing Idea	Level Of Difficulty	Cost	Result
Customer Retention ➜	Medium	Low	Brand Loyalty
Customer Retention ➜	Medium	Low	Brand Loyalty

Influencers

Influencer marketing is a type of social media marketing that uses influencers or thought leaders to promote a brand, product, or service to a defined audience.

Marketing Idea	Level Of Difficulty	Cost	Result
Journalit ➜	Easy	Low	Brand Exposure
Journalit ➜	Easy	Low	Brand Exposure

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Starting A Home Builder Compnay: Everything You Need To Know

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