Stonz

How I Started A $185K/Month Baby And Children Vegan Footwear Brand

June 24th, 2020
Lisa Will
Founder, Stonz
$250K
revenue/mo
2
Founders
7
Employees
Stonz
from Vancouver, British Columbia, Canada
started June 2004
$250,000
revenue/mo
2
Founders
7
Employees
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Hello! Who are you and what business did you start?

My name is Lisa Will and I am the founder of Stonz, a baby and children vegan footwear and accessories brand. I live in and love Vancouver, BC. I am called a Mompreneur but really I was a person always wanting my own business but having a child kickstarted my entrepreneurial journey for me. I’m good at just being an entrepreneur!.

I am passionate about my family, the outdoors, all things sports, and my business! I won’t be talking to you about balance, how easy it is, or having it all at the same time. Having your own business is about taking a passion, creating a space for you to build, or solve for a problem. It is also to experience life as an entrepreneur. This means living and dying by each decision you make. It is the most accountable position I have ever known.

Balance is a popular topic without an answer. That is each of your own experiences. What I do know is for me it was more about remembering what is finite; time, quality experiences, and health. Even money can be made and lost.

My story is one that considers these three finite factors everyday and trying to be as successful as I could within them. My judgment for myself is my kids,...

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