How An Innovative Kids Suitcase Design Turned Into A $12M/Year Company
Hello! Who are you and what business did you start?
Rob Law MBE CEO and Founder of Trunki - although the official title is Trunki Daddy
I started trading 14 years ago in 2006 with the launch of the first-ever ride-on suitcase for kids, the business has now grown to become a global brand and we’ve sold over 4 million suitcases in over 100 countries.
I’m passionate about inspiring future business leaders and designers and have received 2 honorary doctorates and an MBE from the queen for service to a business.
I’ve just launched my memoir 65 Roses and a Trunki: Defying the Odds in Life and Business, a book that shows how anyone can overcome challenges and become more resilient.
One of the secrets to our success is understanding our customers, and we have 2 of them: parents (primarily mum) who are looking for utility, function, and value. The child, who wants a product that's fun, full of character, and a friend who will share all their travel adventures with both real and imaginary.
