How I Started A Business Selling Yoga Clothing For Kids

Hello! Who are you and what business did you start?

Hi! My name is Jen. I left my full-time “have to report to an office every day” job in 2016 to start my first company, with the ultimate goal to work for myself from anywhere in the world!

I still have a full-time job BUT I can work remotely and it pays the bills, which I think is super important). I launched Sat Nam babe in Spring 2017, a mindfully made line of yoga-inspired clothing for kids under six and babies (think ethical supply chain, pants made out of recycled plastic bottles, fun prints and an overall uplifting message).

Early on, I thought my main customer would be Lululemon wearing, organic produce buying, millennial age yoga moms. While they may be my end customer, my direct customer is many times the woman looking for a unique baby or kid’s birthday, Christmas, etc type gift for the special kid in their life or the hip Grandma who has a disposable income and wants to spend it on her precious grandkids!

While Sat Nam babe is still a work in progress (I work on it part-time), I’ve learned a TON as a first-time entrepreneur and haven’t had to dip into savings once since launching over two years ago.

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